Is Bengalos profitable to sell on Amazon Germany?

Flapen scores Bengalos 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €181K a year across 22 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +73.4% in the last 90 days.

How competitive is the Bengalos niche on Amazon Germany?

7 brands and 16 sellers compete in Bengalos on Amazon Germany. The top 5 Bengalos products take 61% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Bengalos?

Bengalos buyers on Amazon Germany complain most about Stärke, Qualität insgesamt, and Funktionalität insgesamt. An estimated 0.0% of orders come back.

When does demand for Bengalos peak?

Search demand for Bengalos on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 5.6× the quietest.

What does it cost to enter the Bengalos niche?

Bengalos sells for €20.24 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €12.09 to €48.58. The average product has 521 reviews, the count a new listing must catch up to.

Bengalos

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Bengalos is a Maybe.

Flapen Score: 58
58 / 100Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size: €181K/yr382K searches / yr
90-day growth: +73.4%search demand this quarter
Competition: 61%top-5 click share · 7 brands · 16 sellers

Flapen Score

Bengalos against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Bengalos is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Bengalos market on Amazon at a glance

Shoppers on Amazon Germany searched for Bengalos 382K times last year and spent an estimated €181K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €181K a year.

Searches, last 12 months: 382K
Growth, 90 days vs prior 90: +73.4%
Conversion, latest week: 2.3%
Market size, estimated: €181Ka year
Peak month: December5.6× the quietest month
Top search term: bengalos112K searches a year

02 · Price

A sale here is worth €20.24.

Listings sell for €20.24 on average, from €12.09 to €48.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €20.24 that is €5K to €10K a year per listing.

Average price: €20.24inside the $15 to $100 sweet spot
Price range: €12.09–€48.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€10K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #107 within Kerzen & Kerzenhalter. It carries 521 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 0%
Out of stock, average day: 5.0%
Average rank: #107in Kerzen & Kerzenhalter
Average rating: 4.18 starsAmazon Germany average 4.37 stars
Average reviews: 521per listing
Listings tracked: 22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Bengalos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

Brand 144%
Brand 219%
Brand 319%
Brand 412%
Brand 53%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Bengalos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Bengalos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bengalos112K/yr +91.1%1.5% conv.
bengalos rot50K/yr +140.8%2.7% conv.
pyrotechnik90K/yr +49.0%0.7% conv.
bengalo21K/yr +83.8%1.7% conv.
pyro29K/yr +6.5%0.3% conv.
bengalfeuer16K/yr +102.4%1.5% conv.
seenotfackel9K/yr +41.7%1.3% conv.
bengalisches feuer19K/yr +32.6%1.0% conv.
bengalos kaufen7K/yr +128.6%1.0% conv.
signalfackel7K/yr +33.9%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Bengalos

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Stärke”

<0.1%of orders come back, a rate Amazon rounds to zero

“Sehr schwach”

A buyer, on “Stärke”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Bengalos questions

Answered from the same tracked data.

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