Is baumkerzen profitable to sell on Amazon Germany?

The niche generates €40K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (35/100).

How competitive is the baumkerzen niche?

11 brands and 64 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in baumkerzen?

Top complaints mined from reviews: Defekt Material/Teile, Buchse/Anschluss/Stecker, Gesamtgröße. The return rate is 1.2%.

When does demand for baumkerzen peak?

Demand peaks in Nov–Dec; the busiest month runs 40.7× the quietest.

What does it cost to enter the baumkerzen niche?

Listings span €2.94–€12.73; the average listing price is €6.64 (sweet spot $15–$100). The average incumbent carries 1,674 reviews — the moat a new listing must climb.

baumkerzen

Skip it

Soft demand (-53.3% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,674.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€6.64

avg listing price — sweet spot $15–$100

Market size

Bad€40K

€40K/yr · 70K searches

Growth

Bad-53.3%

90-day search growth — must beat 0% to launch

Price range

Bad€2.94–€12.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, baumkerzen is a €40K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

baumkerzen market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €53K–€66K; units × avg price
Conversion rate: 8.6%
Avg BSR: #160
Page quality: 0%
Prime: 76%
Sponsored: 53%
Out of stock: 3.5%
Avg brand age: 73 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

BRUBAKER43%
Nordstern24%
Tobeape9%
OLShop AG5%
Bienen-Diätic GmbH4%
goki3%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 40.7×

Open Trend

Top baumkerzen search terms

baumkerzen47K/yr -48.8%6.0% conv.
christbaumkerzen wachs13K/yr -70.0%4.5% conv.
baumkerzen rot6K/yr -71.4%10.6% conv.
weihnachtsbaum kerzen wachs3K/yr -58.7%5.8% conv.

All search terms

Top baumkerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BRUBAKER 20er Pack Baumkerzen Wachs - Weihnachtskerzen - Champagner

BRUBAKER€5.624.5★5,930 rev

Nordstern Baumkerzen Weiß 20er Pack - Kerzen für den Weihnachtsbaum oder Geburtstagszug - Weihnachtskerzen Pyramidenkerzen 10 x 1 25 cm

Nordstern€4.114.2★98 rev

Tobeape Stabkerzen Bunt 24er Kleine Kerzen (10 cm hoch) tropffreie Spitzkerzen Geburtstagskerzen dünne Stabkerzen kurz für Geburtstagszug Witchcraft Wicca Altar Rituals Chime Gebete Hochzeit Party

Tobeape€8.264.5★1,460 rev

BRUBAKER 20er Pack Baumkerzen Wachs - Weihnachtskerzen

BRUBAKER€5.834.5★5,930 rev

17963.00.020 Bienenwachs Baumkerzen 100/13 mm

Bienen-Diätic GmbH€10.554.7★212 rev

Newest

by launch date

50 Dünne Bienenwachs Ritualkerzen Farbig Multicolor Set für Meditation & Yoga 16 cm x Ø 5 mm Rauchfrei 40 Min Brenndauer - CanBee

CanBee Candele di cera€12.7344 rev

4mo ago

Nordstern Baumkerzen Weiß 20er Pack - Kerzen für den Weihnachtsbaum oder Geburtstagszug - Weihnachtskerzen Pyramidenkerzen 10 x 1 25 cm

Nordstern€4.1198 rev

9mo ago

Nordstern Baumkerzen Rot 20er Pack - Kerzen für den Weihnachtsbaum oder Geburtstagszug - Weihnachtskerzen Pyramidenkerzen 10 x 1 25 cm

Nordstern€4.1498 rev

9mo ago

Nordstern Baumkerzen Champagner 20er Pack - Kerzen für den Weihnachtsbaum oder Geburtstagszug - Weihnachtskerzen Pyramidenkerzen 10 x 1 25 cm

Nordstern€4.0498 rev

9mo ago

20 Baumkerzen aus 100% Bienenwachs Pyramidenkerzen 10 5 cm hochwertige Naturwachskerzen Made in Germany lange Brenndauer für Tischdekoration Kerzenhalter Feiern & besondere Anlässe

Alluvo€10.268 rev

11mo ago

What buyers say about baumkerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Sehr gutes Produkt”

Gesamtgröße21%

“Passt perfekt”

Helligkeit/Glanz/Glühen13%

“Kerzen super”

Geruch11%

“angenehmer Duft nach Honig”

Preis-Leistungs-Verhältnis11%

“Preis / Leistung hervorragend”

Farbe10%

“Sehr schöne Farbe, lange Brenndauer und ruhiges Kerzenbild”

Haltbarkeit4%

“Alle Jahre wieder”

beworben Vs Tatsächliches Produkt4%

“Artikel wie beschrieben”

Benutzerfreundlichkeit2%

“Einfach zu empfehlen”

Stärke1%

“Sie sind stabil und komplett durchgefärbt”

What buyers complain about

Defekt Material/Teile25%

“Den Artikel sehr zuendfehlen”

Buchse/Anschluss/Stecker25%

“Einzelne Kerzen haben ein schlechtes Stecksystem”

Gesamtgröße25%

“1mm im Durchmesser zu groß um in den Geburtstagszug zu passen (was aber klar beworben wird bei diesem Produkt!)”

Spaß/Unterhaltungserlebnis25%

“dafür ist der Spaß zu teuer, also doch besser die Designkerzen kaufen.”

Top return reasons

Gesamtgröße63%

Dünn15%

Farbe8%

Dicke3%

Qualität insgesamt2%

Preis-Leistungs-Verhältnis1%

Materialqualität1%

Produktzustand1%

Defekt Material/Teile1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is baumkerzen profitable to sell on Amazon Germany?: The niche generates €40K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (35/100).
How competitive is the baumkerzen niche?: 11 brands and 64 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in baumkerzen?: Top complaints mined from reviews: Defekt Material/Teile, Buchse/Anschluss/Stecker, Gesamtgröße. The return rate is 1.2%.
When does demand for baumkerzen peak?: Demand peaks in Nov–Dec; the busiest month runs 40.7× the quietest.
What does it cost to enter the baumkerzen niche?: Listings span €2.94–€12.73; the average listing price is €6.64 (sweet spot $15–$100). The average incumbent carries 1,674 reviews — the moat a new listing must climb.

baumkerzen

baumkerzen market data

Competition & brand share

Demand & seasonality

Top baumkerzen search terms

Top baumkerzen products on Amazon

Top sellers

Newest

Trending

What buyers say about baumkerzen

What buyers love

What buyers complain about

Top return reasons

Common questions

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