Is bastelkleber profitable to sell on Amazon Germany?

The niche generates €388K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (44/100).

How competitive is the bastelkleber niche?

11 brands and 63 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in bastelkleber?

Top complaints mined from reviews: Haftung/Klebrigkeit, beworben Vs Tatsächliches Produkt, Trocknungszeit. The return rate is 0.3%.

When does demand for bastelkleber peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the bastelkleber niche?

Listings span €2.36–€14.19; the average listing price is €7.02 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.

bastelkleber

Skip it

Prices mostly outside the sweet spot ($2.36–$14.19) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,272.73

avg incumbent reviews — the moat a new listing must climb

Market size

Good€388K

€388K/yr · 411K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad€7.02

avg listing price — sweet spot $15–$100

Growth

Bad-32.0%

90-day search growth — must beat 0% to launch

Price range

Bad€2.36–€14.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, bastelkleber is a €388K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bastelkleber market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: €421K–€562K; units × avg price
Conversion rate: 13.4%
Avg BSR: #28
Page quality: 0%
Prime: 93%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

UHU32%
OfficeTree22%
Unibond15%
Ideen mit Herz7%
Pritt5%
perfect ideaz5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top bastelkleber search terms

bastelkleber182K/yr -29.4%10.4% conv.
bastelkleber transparent flüssig61K/yr -23.1%10.6% conv.
uhu bastelkleber29K/yr -33.1%15.7% conv.
bastelkleber kinder30K/yr -54.3%12.6% conv.
bastelleim21K/yr -44.9%4.7% conv.
bastelkleber transparent12K/yr -21.6%6.7% conv.
bastelkleber schnelltrocknend11K/yr -38.7%9.3% conv.
bastel kleber8K/yr -29.3%5.7% conv.
bastelleim transparent11K/yr -32.5%6.8% conv.
weißer bastelkleber8K/yr -19.3%4.2% conv.

All search terms

Top bastelkleber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UHU Bastelkleber Standtube Lösungsmittelfreier Weißleim zum Basteln und kreativen Gestalten 90 g

UHU€2.424.8★2,206 rev

Pritt Alleskleber schnell trocknender Kleber mit einfacher Anwendung lösemittelfreier Flüssigkleber für Kinder transparenter Bastelkleber für viele Bastelmaterialien 1x150g

Unibond€2.364.4★777 rev

OfficeTree 1 Liter Flüssigkleber Bastelkleber Lösungsmittelfrei - Bastelleim Kleber für Kinder geeignet - Transparent Trocknend für Große und Kleine Projekte - Bastelkleber Kinder - Kleber Basteln

OfficeTree€10.894.6★3,291 rev

OfficeTree 250 ml Flüssigkleber Bastelkleber Lösungsmittelfrei - Bastelleim Kleber für Kinder geeignet - Transparent Trocknend für Große und Kleine Projekte

OfficeTree€7.054.6★3,291 rev

Ideen mit Herz€6.684.5★920 rev

Newest

by launch date

Pritt Bastelkleber transparent trocknender Alleskleber für Zuhause Schule oder Büro weißer Bastelkleber für Kinder geeignet für Papier Stoff Leder & mehr (150g)

Pritt€2.4410 rev

11mo ago

Alleskleber 100ml extra starker & schnell trocknender Superkleber transparent & flexibel für Holz Metall Kunststoff Textil & Papier KRAFTPROTZ Universalkleber für Haushalt & DIY

KRAFTPROTZ€4.87975 rev

1y ago

DIP-Tools Bastelkleber 250ml I transparent & schnelltrocknend Bastelkleber für verschiedene Materialilien Alleskleber Kleber Klebstoff Flüssigkleber Spezialkleber zum basteln für Hobby & Haushalt

DIP Tools€7.47188 rev

2y ago

Läufer weißer Bastelkleber Weißleim trocknet transparent 100g Flasche mit Verstreichkopf ohne Lösungsmittel

Läufer€2.46115 rev

3y ago

Pritt Alleskleber schnell trocknender Kleber mit einfacher Anwendung lösemittelfreier Flüssigkleber für Kinder transparenter Bastelkleber für viele Bastelmaterialien 1x150g

Unibond€2.36777 rev

4y ago

What buyers say about bastelkleber

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit58%

“Bester Bastelkleber”

Qualität insgesamt6%

“Ware super”

Benutzerfreundlichkeit5%

“Leichte Handhabung”

Haltbarkeit3%

“Hält gut”

beworben Vs Tatsächliches Produkt3%

“Hält was er verspricht”

Flexibilität3%

“ist flexibel genug für alle Materialien wie Holz, Metall, Kunststoff, Textilien und Papier.”

Preis-Leistungs-Verhältnis3%

“Preis ok”

Stärke2%

“stark”

Einfache Reinigung2%

“und lässt sich dank der feinen Spitze sauber und präzise dosieren.”

Geruch2%

“Stinkt nicht”

What buyers complain about

Haftung/Klebrigkeit48%

“Von Superkleber keine Spur”

beworben Vs Tatsächliches Produkt7%

“Bilder irreführend”

Trocknungszeit6%

“Keine Schnelltrocknung”

Geruch5%

“Stinkt extrem”

Feucht/Trocken4%

“Okay, trocknet nicht spurenlos”

Defekt Material/Teile4%

“2 von 5 Dosen kaputt”

Funktionalität insgesamt4%

“Funktioniert nicht”

Materialqualität3%

“mein Kind und ich waren beim Basteln sehr enttäuscht, hält auf gar keinen Materialien”

Qualität insgesamt3%

“Müll”

Haltbarkeit3%

“Hält sehr schlecht”

Top return reasons

Haftung/Klebrigkeit60%

Funktionalität insgesamt8%

Gesamtgröße6%

Auslaufsicher5%

Defekt Material/Teile4%

Geruch2%

Materialqualität2%

beworben Vs Tatsächliches Produkt1%

Haltbarkeit1%

Papierqualität1%

Common questions

Is bastelkleber profitable to sell on Amazon Germany?: The niche generates €388K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (44/100).
How competitive is the bastelkleber niche?: 11 brands and 63 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in bastelkleber?: Top complaints mined from reviews: Haftung/Klebrigkeit, beworben Vs Tatsächliches Produkt, Trocknungszeit. The return rate is 0.3%.
When does demand for bastelkleber peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the bastelkleber niche?: Listings span €2.36–€14.19; the average listing price is €7.02 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.