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barmatte

Worth a look

Shows a thin review moat (207 avg reviews), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 38Conversion 56Competition 65Returns 86Price range 62Avg price 73Brand share 82Review moat 90Quality gap 40

Review moat

Great207.26

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Good€14.70

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good€5.47–€30.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Market size

Bad€43K

€43K/yr · 63K searches

According to Flapen's Amazon Germany niche tracking, barmatte is a €43K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

barmatte market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€44K–€59K
units × avg price
Conversion rate
4.7%
Avg BSR
#343
Page quality
0%
Prime
79%
Sponsored
82%
Out of stock
13.8%
Avg brand age
34 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

37

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

46%

Top 20: 87%

Open market

42%

  • eupdd14%
  • Tebery14%
  • Wonwood_direct10%
  • Neerow10%
  • MOMAHUA6%
  • GBACHOOSE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top barmatte search terms

  • barmatte40K/yr
  • barmatte mit logo9K/yr
  • bar matte7K/yr
  • bar matte silikon4K/yr
  • bar mat3K/yr
All search terms

Top barmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€3K12%€5K16%€7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about barmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Einfache Reinigung11%

“Leicht zu reinigen”

beworben Vs Tatsächliches Produkt10%

“Produkt wie erwartet”

Preis-Leistungs-Verhältnis10%

“Preis Leistung okay”

Benutzerfreundlichkeit9%

“Anwendung easy”

Gesamtgröße8%

“Passt”

Griff8%

“Im Handling ist sie aber super und für den privaten Gebrauch völlig ausreichend”

Materialqualität6%

“Material/Qualität: ⭐️⭐️⭐️⭐️”

Design insgesamt4%

“einfache Designmöglichkeit”

Farbe2%

“Die leuchtenden Farben kommen gut raus”

What buyers complain about

Qualität insgesamt11%

“bin absolut enttäuscht von der Qualität super dünn”

Ebenheit11%

“In der Mitte ist ein deutlicher Knick mit Verformung sichtbar, wodurch sie nicht mehr plan aufliegt”

Form/Stil11%

“dort deswegen die Form ein wenig verloren, zumal sie auch deutlich härter waren als jene, die ich bisher immer kaufte.”

Griff11%

“Schon Bein nächsten rüber gehen rutschten runter”

Fleckenbeständigkeit6%

“Allerdings bilden sich dort schnell Kalkflecken, die man durch die enge Noppenstruktur nicht gut sauber bekommt”

Geruch6%

“Allerdings finde ich das sie einen unangenehmen Geruch aufweist”

Gesamtgröße6%

“Dafür sind sie leider nicht geeignet”

Haftung/Klebrigkeit4%

“Das Einzige was mich stört ist, dass das Silikon etwas Staub anzieht und von Aussen dann etwas Fussel "kleben" bleiben.”

Top return reasons

Gesamtgröße63%
Qualität insgesamt7%
Materialqualität6%
Dünn4%
Geruch3%
Nicht nachhaltiges Design2%
Form/Stil2%
Dicke2%
Kompatibilität – insgesamt2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is barmatte profitable to sell on Amazon Germany?
The niche generates €43K/yr across 34 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the barmatte niche?
30 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in barmatte?
Top complaints mined from reviews: Qualität insgesamt, Ebenheit, Form/Stil. The return rate is 1.5%.
When does demand for barmatte peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the barmatte niche?
Listings span €5.47–€30.23; the average listing price is €14.70 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.