How competitive is the Baobab Kerze niche on Amazon Germany?

4 brands and 11 sellers compete in Baobab Kerze on Amazon Germany. The top 5 Baobab Kerze products take 60% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Baobab Kerze niche?

Baobab Kerze sells for €83.49 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €26.46–€221.85. The average incumbent carries 32 reviews — the moat a new listing must climb.

Baobab Kerze

brand-locked demand (top 5 brands take 100% of clicks) — Baobab Kerze doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48

This niche Category average · 4,240 niches

Is Baobab Kerze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Baobab Kerze is a €53K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Baobab Kerze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.4% over the last 90 days and 1.9% of searches end in a purchase.

€53K

revenue / yr

Units sold / yr750

Search volume / yr-31.4%34K

Conversion rate1.9%

Avg price€83.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 11

Top-5 product click share60%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Top Baobab Kerze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baobab MAX16PB Pearls Black Kerze Kerzenwachs 16 x 10 x 16 cm

Price: €104.56
Rating: 4.6/5
Reviews: 163
Age: 12y ago

BAOBAB COLLECTION My First Baobab Duftkerze Miami mehrfarbig

Price: €48.86
Rating: 0.0/5
Reviews: 0
Age: 3y ago

Baobab Max 16 Platinum Kerze Kerzenwachs 16cm 16x10x16 cm

Price: €102.67
Rating: 4.1/5
Reviews: 74
Age: 10y ago

Baobab MAX16PW Pearls White Kerze Kerzenwachs 16 x 10 x 16 cm

Price: €98.16
Rating: 4.5/5
Reviews: 31
Age: 12y ago

Baobab Candela MAX 16 Arabian Nights Art. MAX16ARN

Price: €147.51
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Newest

by launch date

Baobab Candela MAX10ARN Max 10 Duftkerze Arabian Night

Price: €98.72
Rating: 0.0/5
Reviews: 0
Age: 1y ago

M&SENSE 990g Duftkerze Groß|Noir Air Duftkerzen im Glas|Natürliche Sojawachs Kerzen|Entspannende Aromatherapie | Geschenk für Frauen & Männer Weihnachten|150h Brenndauer & 3 Docht Home Scented

Price: €26.46
Rating: 4.5/5
Reviews: 22
Age: 1y ago

Extra große Duftkerze Vanille M&SENSE 990g 150 Std. Brennzeit 3-Docht natürliche Aromatherapie Kerze stark duftende lang anhaltende Geschenk Kerze und Heimdekoration Geschenke für Frauen

Price: €26.51
Rating: 4.2/5
Reviews: 242
Age: 2y ago

Baobab Candela MAX 16 Arabian Nights Art. MAX16ARN

Price: €147.51
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Candela Baobab My First Paris

Price: €42.57
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Baobab42%
BAOBAB27%
Baobab Collection26%
M&SENSE6%

Baobab Kerze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR1.9%Products19Brands4Top 5 Brands100%OOS Rate9.8%Rating4.4★Reviews32Avg BSR#1,927

Top Baobab Kerze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baobab kerze25K/yr -31.1%1.4% conv.
baobab kerzen6K/yr -23.0%0.9% conv.
baobab collection3K/yr -43.9%0.9% conv.

What reviews say buyers love and hate about Baobab Kerze

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Geruch72%

“gut duftend”

Geschenk Zweck8%

“schönes Geschenk”

What buyers complain about

58% of reviews

Geschenk Zweck25%

“Finde das sehr schade, da ich die Kerze als Geschenk gebraucht habe”

Preis-Leistungs-Verhältnis17%

“Für den Preis mehr erwartet”

Benutzerfreundlichkeit17%

“lässt sich nicht mehr so leicht anzünden.”

Baobab Kerze return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

100%

Common Baobab Kerze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baobab Kerze 38/100 on Amazon Germany — Skip it. The niche generates €53K/yr across 19 tracked products. Search demand moved -31.4% over the last 90 days.

Baobab Kerze buyers on Amazon Germany complain most about Geschenk Zweck, Preis-Leistungs-Verhältnis, Benutzerfreundlichkeit, the themes mined from the niche's reviews. Its return rate is 1.2%.