Skip to content

Badezimmerteppich

Badezimmerteppich shows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48

Market size 61Growth 15Conversion 10Competition 78Returns 66Price range 67Avg price 71Brand share 87Review moat 34Quality gap 72
This niche Category average · 4,240 niches

Is Badezimmerteppich profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Badezimmerteppich is a €528K/yr Amazon Germany market (4.8M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Badezimmerteppich: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.8% over the last 90 days and 0.8% of searches end in a purchase.

€528K

revenue / yr

Units sold / yr50K
Search volume / yr-20.8%4.8M
Conversion rate0.8%
Avg price€14.48

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers23 · 34
Top-5 product click share37%
Open market52%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement92%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews3,078

Top Badezimmerteppich products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€16K€32K€48K€63K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Top-5 brand share

48%

Top 20: 98%

Top-5 click share

37%

Top 20: 75%

Open market

45%

  • chakme12%
  • wyewye11%
  • OLANLY9%
  • DEXI8%
  • NatureMark7%
  • Homaxy7%

Badezimmerteppich demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.8MCVR0.8%Products53Brands23Top 5 Brands48%OOS Rate3.6%Rating4.3★Reviews3,078Avg BSR#31
150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Badezimmerteppich search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badezimmerteppich1.1M/yr
  • badematte726K/yr
  • badteppich481K/yr
  • badematten & badteppiche376K/yr
  • badvorleger311K/yr
  • badematte rutschfest303K/yr
  • duschvorleger192K/yr
  • badteppich rutschfest waschbar182K/yr
  • badvorleger rutschfest waschbar161K/yr
  • badematten106K/yr

What reviews say buyers love and hate about Badezimmerteppich

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt24%

Super Produkt

Griff12%

Liegt stabil und rutscht nicht

Preis-Leistungs-Verhältnis10%

Preis Leistung ok

Gesamtgröße9%

Passt

beworben Vs Tatsächliches Produkt8%

Produkt sieht aus wie beschrieben

What buyers complain about

66% of reviews
Griff14%

Dünn und rutschig

Qualität insgesamt11%

Wirkt unförmig und von nicht so guter Qualität

Gesamtgröße9%

passte nicht in mein Bad

Dicke7%

Dünn

Haltbarkeit6%

Keine lange Haltbarkeit

Badezimmerteppich return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Farbe
23%
3Qualität insgesamt
10%
4Dünn
6%
5beworben Vs Tatsächliches Produkt
4%

Common Badezimmerteppich questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badezimmerteppich 55/100 on Amazon Germany — Worth a look. The niche generates €528K/yr across 53 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Badezimmerteppich on Amazon Germany peaks in Nov, where the busiest month runs 1.7× the quietest.