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Badezimmer Heizstrahler

Fail

Demand is soft, at -55.8% this quarter, so Badezimmer Heizstrahler is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€33K/yr50K searches / yr
90-day growth
-55.8%search demand this quarter
Competition
65%top-5 click share · 9 brands · 90 sellers

Flapen Score

Badezimmer Heizstrahler against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Badezimmer Heizstrahler is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badezimmer Heizstrahler market on Amazon at a glance

Shoppers on Amazon Germany searched for Badezimmer Heizstrahler 50K times last year and spent an estimated €33K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-55.8%
Conversion, latest week
1.3%
Market size, estimated
€33Ka year
Peak month
November9.3× the quietest month
Top search term
rowenta heizlüfter22K searches a year

02 · Price

A sale here is worth €49.23.

Listings sell for €49.23 on average, from €13.14 to €100.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €49.23 that is €5K to €12K a year per listing.

Average price
€49.23inside the $15 to $100 sweet spot
Price range
€13.14–€100.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Heizen & Kühlen. It carries 3,526 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#69in Heizen & Kühlen
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
3,526per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Badezimmer Heizstrahler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

90

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 181%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Badezimmer Heizstrahler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Badezimmer Heizstrahler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rowenta heizlüfter22K/yr
  • heizlüfter rowenta15K/yr
  • badezimmer heizstrahler9K/yr
  • schnellheizer bad5K/yr

Reviews and returns

What reviews say buyers love and hate about Badezimmer Heizstrahler

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Haltbarkeit”
3.4%of orders come back
“Defekt nach 3 Monaten”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Badezimmer Heizstrahler questions

Answered from the same tracked data.