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Badewannenkissen

Maybe

Products sell for $21.44 on average, inside the sweet spot. But demand is soft, at -52.2% this quarter, so Badewannenkissen is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€596K/yr1.0M searches / yr
90-day growth
-52.2%search demand this quarter
Competition
43%top-5 click share · 25 brands · 39 sellers

Flapen Score

Badewannenkissen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Badewannenkissen is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badewannenkissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Badewannenkissen 1.0M times last year and spent an estimated €596K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €596K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
2.7%
Market size, estimated
€596Ka year
Peak month
December5.0× the quietest month
Top search term
badewannenkissen689K searches a year

02 · Price

A sale here is worth €21.44.

Listings sell for €21.44 on average, from €5.76 to €124.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €21.44 that is €11K to €16K a year per listing.

Average price
€21.44inside the $15 to $100 sweet spot
Price range
€5.76–€124.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€11K–€16K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #31 within Badausstattung. It carries 979 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
23.2%
Average rank
#31in Badausstattung
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
979per listing
Listings tracked
39

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Badewannenkissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

39

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

43%

Top 20: 80%

Open market

42%

  • Brand 118%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Badewannenkissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Badewannenkissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badewannenkissen689K/yr
  • badewannenkissen nacken45K/yr
  • badekissen für badewanne47K/yr
  • kissen badewanne40K/yr
  • nackenkissen badewanne29K/yr
  • badekissen29K/yr
  • badewannen kissen18K/yr
  • kissen für badewanne17K/yr
  • wannenkissen16K/yr
  • badewanne kissen10K/yr

Reviews and returns

What reviews say buyers love and hate about Badewannenkissen

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Komfort insgesamt”
27%of negative reviews mention “Saugen”
2.1%of orders come back
“Saugnäpfe lösen sich nach kurzer Zeit”
A buyer, on “Saugen”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Badewannenkissen questions

Answered from the same tracked data.