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Badematte Schwarz

a small market ($22K/yr) — Badematte Schwarz doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48

Market size 6Growth 9Conversion 23Competition 77Returns 54Price range 41Avg price 60Brand share 74Review moat 40Quality gap 70
This niche Category average · 4,240 niches

Is Badematte Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Badematte Schwarz is a €22K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Badematte Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.5% over the last 90 days and 1.9% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr2K
Search volume / yr-31.5%90K
Conversion rate1.9%
Avg price€13.15

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers21 · 27
Top-5 product click share38%
Open market39%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement90%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews2,477

Top Badematte Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€663€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

27

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

38%

Top 20: 83%

Open market

30%

  • Homaxy20%
  • Komfortec11%
  • DEXI10%
  • wyewye10%
  • Beautissu9%
  • OLANLY9%

Badematte Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR1.9%Products42Brands21Top 5 Brands61%OOS Rate8.4%Rating4.3★Reviews2,477Avg BSR#49
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Badematte Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badematte schwarz32K/yr
  • badteppich schwarz17K/yr
  • badezimmerteppich schwarz17K/yr
  • badvorleger schwarz10K/yr
  • badezimmer teppich schwarz4K/yr
  • duschvorleger schwarz4K/yr
  • schwarze badematte4K/yr
  • badezimmermatte schwarz2K/yr

What reviews say buyers love and hate about Badematte Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt33%

Qualität nur okay

Weiches Gefühl15%

Schwarze flauschige Bedematte

Komfort insgesamt11%

sehr angenehm um drauf zu laufen

Preis-Leistungs-Verhältnis8%

Preis Leistung ok

Einfache Reinigung6%

Lassen sich super leicht absaugen und reinigen

What buyers complain about

91% of reviews
Qualität insgesamt50%

Müll

Dicke23%

Total dünn

Dünn9%

Sehr dünn

Einfache Reinigung5%

Zieht und nimmt leider sämtlichen Dreck auf, so dass man die Matte eigentlich täglich waschen könnte

Preis-Leistungs-Verhältnis5%

Teuer

Badematte Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
54%
2Qualität insgesamt
12%
3Farbe
10%
4Dünn
7%
5Materialqualität
6%

Common Badematte Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badematte Schwarz 43/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 42 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -31.5% over the last 90 days.
Search demand for Badematte Schwarz on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.0× the quietest.