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Badematte Kinder

Fail

Demand is soft, at -14.4% this quarter, so Badematte Kinder is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€113K/yr188K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
63%top-5 click share · 12 brands · 49 sellers

Flapen Score

Badematte Kinder against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Badematte Kinder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badematte Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Badematte Kinder 188K times last year and spent an estimated €113K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €113K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
4.4%
Market size, estimated
€113Ka year
Peak month
September1.6× the quietest month
Top search term
badewannenmatte kinder58K searches a year

02 · Price

A sale here is worth €13.67.

Listings sell for €13.67 on average, from €6.50 to €18.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €13.67 that is €1K to €3K a year per listing.

Average price
€13.67under the $15 to $100 sweet spot
Price range
€6.50–€18.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #20 within Badausstattung. It carries 2,320 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#20in Badausstattung
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,320per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Badematte Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

49

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

11%

  • Brand 134%
  • Brand 220%
  • Brand 314%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Badematte Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Badematte Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badewannenmatte kinder58K/yr
  • badematte kinder23K/yr
  • antirutschmatte badewanne kinder15K/yr
  • badewannenmatte rutschfest kinder9K/yr
  • badematte kinder badewanne11K/yr
  • rutschmatte badewanne kinder8K/yr
  • badematte rutschfest kinder8K/yr
  • badewannenmatte kinder rutschfest10K/yr
  • anti rutsch badewanne kinder6K/yr
  • badewannenmatte baby6K/yr

Reviews and returns

What reviews say buyers love and hate about Badematte Kinder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Geruch”
1.0%of orders come back
“Stinkt”
A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Badematte Kinder questions

Answered from the same tracked data.