How competitive is the Badematte Kinder niche on Amazon Germany?

12 brands and 49 sellers compete in Badematte Kinder on Amazon Germany. The top 5 Badematte Kinder products take 63% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Badematte Kinder?

Badematte Kinder buyers on Amazon Germany complain most about Geruch, Saugen, Haftung/Klebrigkeit, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Badematte Kinder niche?

Badematte Kinder sells for €13.67 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.50–€18.35. The average incumbent carries 2,320 reviews — the moat a new listing must climb.

Badematte Kinder

soft demand (-14.4% this quarter) — Badematte Kinder doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48

This niche Category average · 4,240 niches

Is Badematte Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Badematte Kinder is a €113K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.

Badematte Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.4% over the last 90 days and 4.4% of searches end in a purchase.

€113K

revenue / yr

Units sold / yr8K

Search volume / yr-14.4%188K

Conversion rate4.4%

Avg price€13.67

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 49

Top-5 product click share63%

Open market16%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Top Badematte Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Badewannenmatten rutschfest Kinder100% BPA frei 100x40cmAntirutschmatte für BadewanneDuschmatte schimmelresistent & maschinenwaschbar Badematte Kinder Badewanne

Price: €11.09
Rating: 4.4/5
Reviews: 1,278
Age: 2y ago

Secopad Original Antirutschmatte Badewanne Baby 100x40 cm Badewannenmatte rutschfest Kinder Badematte Kinder Badewanne oder Dusche 100% BPA frei & Maschinenwaschbar

Price: €10.83
Rating: 4.7/5
Reviews: 3,263
Age: 3y ago

Secopad Badewannenmatte Kinder für Badewanne 100x40 cm Cartoon Antirutschmatte Badewanne Baby Badewannenmatte rutschfest mit Saugnäpfen 100% BPA frei & Maschinenwaschbar Schildkröten

Price: €12.72
Rating: 4.5/5
Reviews: 1,393
Age: 1y ago

avakido Badewannenmatte Kinder rutschfest - Inklusive 2 Haken zum Aufhängen - 100% BPA-Frei Wanneneinlage Antirutschmatte Badewanne - schimmelresistent & maschinenwaschbar

Price: €14.21
Rating: 4.6/5
Reviews: 532
Age: 2y ago

Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte

Price: €18.33
Rating: 4.7/5
Reviews: 3,954
Age: 1y ago

Newest

by launch date

XIYUNTE Badewannenmatte rutschfest Kinder - 100x40 cm Antirutschmatte für Badewanne und Dusche schimmelresistente Badematte für Baby und Kinder 100% BPA Frei & TÜV-Geprüft Dinosaurier

Price: €13.03
Rating: 4.6/5
Reviews: 136
Age: 4mo ago

Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte

Price: €18.10
Rating: 4.7/5
Reviews: 3,954
Age: 1y ago

Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte

Price: €18.33
Rating: 4.7/5
Reviews: 3,954
Age: 1y ago

Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte

Price: €18.35
Rating: 4.7/5
Reviews: 3,954
Age: 1y ago

SilverRack Badewannenmatte Kinder rutschfest [100x40cm] - Antirutschmatte Badewanne BPA frei - Badematte Kinder - für Baby & Kinder - Antirutsch Matte - Bath Mat - Wal Unterwasserwelt Blau

Price: €15.72
Rating: 4.6/5
Reviews: 8,689
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

11%

Secopad34%
YINSHENYS20%
Homerella14%
Avakido11%
XIYUNTE5%
Reer5%
Open — no brand owns it (6 brands, 11%)

Badematte Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR4.4%Products24Brands12Top 5 Brands84%OOS Rate10.0%Rating4.6★Reviews2,320Avg BSR#20

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Badematte Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

badewannenmatte kinder58K/yr -21.7%3.0% conv.
badematte kinder23K/yr +20.2%2.6% conv.
antirutschmatte badewanne kinder15K/yr -7.1%4.3% conv.
badewannenmatte rutschfest kinder9K/yr -26.6%2.9% conv.
badematte kinder badewanne11K/yr -34.1%5.5% conv.
rutschmatte badewanne kinder8K/yr +2.6%4.4% conv.
badematte rutschfest kinder8K/yr -17.9%2.9% conv.
badewannenmatte kinder rutschfest10K/yr -3.6%3.4% conv.
anti rutsch badewanne kinder6K/yr +9.2%2.5% conv.
badewannenmatte baby6K/yr -2.1%2.8% conv.

What reviews say buyers love and hate about Badematte Kinder

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Qualität insgesamt16%

“Super Produkt”

beworben Vs Tatsächliches Produkt13%

“Produkt wie beschrieben”

Griff11%

“Hält super und ist rutschfest”

Design insgesamt8%

“schönes Design”

Gesamtgröße6%

“passt super”

What buyers complain about

75% of reviews

Geruch17%

“Stinkt”

Saugen14%

“Saugt sich null fest”

Haftung/Klebrigkeit11%

“Bleibt überhaupt nicht an der Badewanne haftend”

Griff10%

“Hält nicht”

Haltbarkeit7%

“Leider schon kaputt”

Badematte Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

29%

2Haftung/Klebrigkeit

12%

3Geruch

12%

4Saugen

11%

5Griff

Common Badematte Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badematte Kinder 40/100 on Amazon Germany — Skip it. The niche generates €113K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.