badematte kinder
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good€13.67avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,319.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€6.50–€18.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€113K€113K/yr · 188K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, badematte kinder is a €113K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
badematte kinder market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €82K–€109K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 10.0%
- Avg brand age
- 43 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
49
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
11%
- Secopad34%
- YINSHENYS20%
- Homerella14%
- Avakido11%
- XIYUNTE5%
- Reer5%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top badematte kinder search terms
- badewannenmatte kinder58K/yr
- badematte kinder23K/yr
- antirutschmatte badewanne kinder15K/yr
- badewannenmatte rutschfest kinder9K/yr
- badematte kinder badewanne11K/yr
- rutschmatte badewanne kinder8K/yr
- badematte rutschfest kinder8K/yr
- badewannenmatte kinder rutschfest10K/yr
- anti rutsch badewanne kinder6K/yr
- badewannenmatte baby6K/yr
Top badematte kinder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Badewannenmatten rutschfest Kinder100% BPA frei 100x40cmAntirutschmatte für BadewanneDuschmatte schimmelresistent & maschinenwaschbar Badematte Kinder Badewanne
YINSHENYS€11.094.4★1,278 rev
Secopad Original Antirutschmatte Badewanne Baby 100x40 cm Badewannenmatte rutschfest Kinder Badematte Kinder Badewanne oder Dusche 100% BPA frei & Maschinenwaschbar
Secopad€10.834.7★3,263 rev
Secopad Badewannenmatte Kinder für Badewanne 100x40 cm Cartoon Antirutschmatte Badewanne Baby Badewannenmatte rutschfest mit Saugnäpfen 100% BPA frei & Maschinenwaschbar Schildkröten
Secopad€12.724.5★1,393 rev
avakido Badewannenmatte Kinder rutschfest - Inklusive 2 Haken zum Aufhängen - 100% BPA-Frei Wanneneinlage Antirutschmatte Badewanne - schimmelresistent & maschinenwaschbar
Avakido€14.214.6★532 rev
Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte
Homerella€18.334.7★3,954 rev
Newest
by launch date
XIYUNTE Badewannenmatte rutschfest Kinder - 100x40 cm Antirutschmatte für Badewanne und Dusche schimmelresistente Badematte für Baby und Kinder 100% BPA Frei & TÜV-Geprüft Dinosaurier
XIYUNTE€13.03136 rev
Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte
Homerella€18.103,954 rev
Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte
Homerella€18.333,954 rev
Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte
Homerella€18.353,954 rev
![SilverRack Badewannenmatte Kinder rutschfest [100x40cm] - Antirutschmatte Badewanne BPA frei - Badematte Kinder - für Baby & Kinder - Antirutsch Matte - Bath Mat - Wal Unterwasserwelt Blau](https://m.media-amazon.com/images/I/41XO46lmoQL.jpg)
SilverRack Badewannenmatte Kinder rutschfest [100x40cm] - Antirutschmatte Badewanne BPA frei - Badematte Kinder - für Baby & Kinder - Antirutsch Matte - Bath Mat - Wal Unterwasserwelt Blau
SilverRack€15.728,689 rev
Trending
90-day click momentumXIYUNTE Badewannenmatte rutschfest Kinder - 100x40 cm Antirutschmatte für Badewanne und Dusche schimmelresistente Badematte für Baby und Kinder 100% BPA Frei & TÜV-Geprüft Dinosaurier
XIYUNTE€13.034.6★
Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte
Homerella€17.784.7★
Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte
Homerella€18.354.7★
Secopad Badewannenmatte Kinder für Badewanne 100x40 cm Cartoon Antirutschmatte Badewanne Baby Badewannenmatte rutschfest mit Saugnäpfen 100% BPA frei & Maschinenwaschbar Schildkröten
Secopad€12.724.5★
Ciieeo Badewannenmatte Kinder rutschfest Lustiges Krokodil Antirutschmatte Badewanne für Baby und Kleinkind BPA-Freie TPR Duschmatte mit Starken Saugnäpfen Schimmelresistent Waschbar (Grün)
Ciieeo€13.114.3★
What buyers say about badematte kinder
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Produkt wie beschrieben”
“Hält super und ist rutschfest”
“schönes Design”
“passt super”
“Badespaß”
“Schöne bunte Badewannen Einlage für Kinder”
“Saugstarke Badematte”
“Sie haftet fest am Boden”
“Toll, hält gut, perfekte Länge und vergilbt nicht”
What buyers complain about
“Stinkt”
“Saugt sich null fest”
“Bleibt überhaupt nicht an der Badewanne haftend”
“Hält nicht”
“Leider schon kaputt”
“Klein dimensioniert”
“Leute die Artikel kommen direkt aus dem Lager... das die „benutzten und verschimmelten Artikel“ eure eigenen sind, weiß jeder der bisschen Hirn hat”
“Die Matte ist immer noch ziemlich hart”
“Hält in der Wanne leider gar nicht”
“Etwas teuer lohnt sich aber”
Top return reasons
Common questions
- Is badematte kinder profitable to sell on Amazon Germany?
- The niche generates €113K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the badematte kinder niche?
- 12 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in badematte kinder?
- Top complaints mined from reviews: Geruch, Saugen, Haftung/Klebrigkeit. The return rate is 1.0%.
- When does demand for badematte kinder peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the badematte kinder niche?
- Listings span €6.50–€18.35; the average listing price is €13.67 (sweet spot $15–$100). The average incumbent carries 2,320 reviews — the moat a new listing must climb.