How competitive is the Backpapier niche on Amazon Germany?

4 brands and 9 sellers compete in Backpapier on Amazon Germany. The top 5 Backpapier products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Backpapier?

Backpapier buyers on Amazon Germany complain most about Heizung, Materialqualität, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Backpapier niche?

Backpapier sells for €5.90 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.96–€10.59. The average incumbent carries 5,409 reviews — the moat a new listing must climb.

Backpapier

a concentrated shelf (top 5 take 100% of clicks) — Backpapier doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48

This niche Category average · 4,240 niches

Is Backpapier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Backpapier is a €243K/yr Amazon Germany market (255K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Backpapier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.6% over the last 90 days and 16.2% of searches end in a purchase.

€243K

revenue / yr

Units sold / yr80K

Search volume / yr-13.6%255K

Conversion rate16.2%

Avg price€5.90

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 9

Top-5 product click share100%

Open market0%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top Backpapier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Backpapier 30 Bögen 42 x 38 cm

Price: €0.96
Rating: 4.7/5
Reviews: 2,799
Age: 1y ago

Toppits Backpapier-Bögen - 1 x 20 Stück 42 x 38 cm Antihaft Rutschfest FSC zertifiziert Ideal für Backofen Airfryer und Dampfgarer

Price: €1.97
Rating: 4.8/5
Reviews: 1,438
Age: 13y ago

Lindas Essentials Dauerbackfolie für Backofen und Grill Backpapier wiederverwendbar geeignet für Elektro- und Gasbackofen antihaftbeschichtet für den Backofenboden BPA- und PFOA-frei (3er Pack)

Price: €10.59
Rating: 4.5/5
Reviews: 17,338
Age: 5y ago

FRIO - 120 Blatt Natürliches Backpapier 33x38 cm (Set mit 6 Packungen à 20) Antihaftbeschichtet für Mikrowelle und Aufbewahrung - Gebrauchsfertig für Pizzen und Backbleche

Price: €10.06
Rating: 4.7/5
Reviews: 60
Age: 1y ago

Newest

by launch date

by Amazon Backpapier 30 Bögen 42 x 38 cm

Price: €0.96
Rating: 4.7/5
Reviews: 2,799
Age: 1y ago

FRIO - 120 Blatt Natürliches Backpapier 33x38 cm (Set mit 6 Packungen à 20) Antihaftbeschichtet für Mikrowelle und Aufbewahrung - Gebrauchsfertig für Pizzen und Backbleche

Price: €10.06
Rating: 4.7/5
Reviews: 60
Age: 1y ago

Lindas Essentials Dauerbackfolie für Backofen und Grill Backpapier wiederverwendbar geeignet für Elektro- und Gasbackofen antihaftbeschichtet für den Backofenboden BPA- und PFOA-frei (3er Pack)

Price: €10.59
Rating: 4.5/5
Reviews: 17,338
Age: 5y ago

Toppits Backpapier-Bögen - 1 x 20 Stück 42 x 38 cm Antihaft Rutschfest FSC zertifiziert Ideal für Backofen Airfryer und Dampfgarer

Price: €1.97
Rating: 4.8/5
Reviews: 1,438
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

by Amazon70%
Toppits18%
Linda's Essentials8%
FRIO4%

Backpapier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume255KCVR16.2%Products4Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews5,409Avg BSR#12

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Backpapier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

backpapier199K/yr -17.2%13.4% conv.
backpapier zuschnitte46K/yr +4.9%19.7% conv.
baking paper10K/yr -16.2%13.2% conv.

What reviews say buyers love and hate about Backpapier

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Qualität insgesamt23%

“Solide Qualität”

Preis-Leistungs-Verhältnis14%

“Preis/Leistung super”

Einfache Reinigung10%

“Leicht zu reinigen”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

Benutzerfreundlichkeit9%

“Es ist einfach so viel praktischer, als immer mit der Rolle zu hantieren”

What buyers complain about

83% of reviews

Heizung17%

“Ließ die Wärme nicht durch”

Materialqualität13%

“Komisches Material”

Qualität insgesamt10%

“nicht die beste Qualität”

Entflammbar10%

“Feuer gefangen; gefährlich”

Sicherheitsstandards7%

“PFOA ist in der EU ohnehin verboten”

Backpapier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

57%

2Materialqualität

3beworben Vs Tatsächliches Produkt

4Funktionalität insgesamt

5Dünn

Common Backpapier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backpapier 33/100 on Amazon Germany — Skip it. The niche generates €243K/yr across 4 tracked products. Search demand moved -13.6% over the last 90 days.