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Backpapier

Fail

The top 5 products take 100% of clicks, so Backpapier is a Fail.

Flapen Score
33
33 / 100
Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48
Market size
€243K/yr255K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 9 sellers

Flapen Score

Backpapier against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backpapier is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backpapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Backpapier 255K times last year and spent an estimated €243K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
16.2%
Market size, estimated
€243Ka year
Peak month
November1.8× the quietest month
Top search term
backpapier199K searches a year

02 · Price

A sale here is worth €5.90.

Listings sell for €5.90 on average, from €0.96 to €10.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At €5.90 that is €74K to €89K a year per listing.

Average price
€5.90under the $15 to $100 sweet spot
Price range
€0.96–€10.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
12,500–15,000
Revenue per listing a year
€74K–€89K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Backen. It carries 5,409 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Backen
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
5,409per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Backpapier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 218%
  • Brand 38%
  • Brand 44%

Demand

Backpapier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Backpapier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backpapier199K/yr
  • backpapier zuschnitte46K/yr
  • baking paper10K/yr

Reviews and returns

What reviews say buyers love and hate about Backpapier

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Heizung”
0.3%of orders come back
“Ließ die Wärme nicht durch”
A buyer, on “Heizung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Backpapier questions

Answered from the same tracked data.