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Backofen Schutzmatte

Fail

Prices span $5.25–$13.16, mostly outside the sweet spot, so Backofen Schutzmatte is a Fail.

Flapen Score
31
31 / 100
Ranks 3,947 of 4,240 Küche, Haushalt & Wohnen niches · −17 vs the category median of 48
Market size
€26K/yr37K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
79%top-5 click share · 11 brands · 16 sellers

Flapen Score

Backofen Schutzmatte against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backofen Schutzmatte is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backofen Schutzmatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Backofen Schutzmatte 37K times last year and spent an estimated €26K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
8.3%
Market size, estimated
€26Ka year
Peak month
November2.5× the quietest month
Top search term
backofenmatte9K searches a year

02 · Price

A sale here is worth €8.45.

Listings sell for €8.45 on average, from €5.25 to €13.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €8.45 that is €845 to €2K a year per listing.

Average price
€8.45under the $15 to $100 sweet spot
Price range
€5.25–€13.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€845–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #89 within Backen. It carries 12,059 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#89in Backen
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
12,059per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Backofen Schutzmatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Brand 127%
  • Brand 225%
  • Brand 319%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Backofen Schutzmatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Backofen Schutzmatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backofenmatte9K/yr
  • backofenmatte für boden hitzebeständig6K/yr
  • backofen matte schutz boden6K/yr
  • backofen matte3K/yr
  • backofen unterlage3K/yr
  • backofen schutzmatte7K/yr
  • backofenschutzfolie3K/yr

Reviews and returns

What reviews say buyers love and hate about Backofen Schutzmatte

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“qualitative Mängel”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Backofen Schutzmatte questions

Answered from the same tracked data.