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Backofen Schutzmatte

prices mostly outside the sweet spot ($5.25–$13.16) — Backofen Schutzmatte doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 3,947 of 4,240 Küche, Haushalt & Wohnen niches · −17 vs the category median of 48

Market size 6Growth 5Conversion 80Competition 17Returns 94Price range 0Avg price 23Brand share 29Review moat 21Quality gap 40
This niche Category average · 4,240 niches

Is Backofen Schutzmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Backofen Schutzmatte is a €26K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 31/100.

Backofen Schutzmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.4% over the last 90 days and 8.3% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr4K
Search volume / yr-39.4%37K
Conversion rate8.3%
Avg price€8.45

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 16
Top-5 product click share79%
Open market12%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews12,059

Top Backofen Schutzmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

€0€3K€5K€8K€10K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Linda's Essentials27%
  • Spares2go25%
  • Lukata19%
  • KitchenRaku9%
  • XZSUN8%
  • Lifhety4%
  • Open — no brand owns it (5 brands, 9%)

Backofen Schutzmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR8.3%Products14Brands11Top 5 Brands88%OOS Rate21.1%Rating4.5★Reviews12,059Avg BSR#89
1K600Prime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Top Backofen Schutzmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backofenmatte9K/yr
  • backofenmatte für boden hitzebeständig6K/yr
  • backofen matte schutz boden6K/yr
  • backofen matte3K/yr
  • backofen unterlage3K/yr
  • backofen schutzmatte7K/yr
  • backofenschutzfolie3K/yr

What reviews say buyers love and hate about Backofen Schutzmatte

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt20%

Super Produkt

Einfache Reinigung20%

lassen sich leicht reinigen.

beworben Vs Tatsächliches Produkt10%

Produkt wie beschrieben

Benutzerfreundlichkeit9%

Gute Handhabung

Gesamtgröße6%

Passt

What buyers complain about

76% of reviews
Qualität insgesamt19%

qualitative Mängel

Einfache Reinigung16%

nicht mehr zu reinigen.

Heizung10%

Ließ die Wärme nicht durch

Gesamtgröße8%

Dachte erst sie sei zu klein

beworben Vs Tatsächliches Produkt4%

In der Beschreibung steht mehrfach, dass die Folie nicht direkt auf den Boden des Ofens gelegt werden darf

Backofen Schutzmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Materialqualität
7%
3beworben Vs Tatsächliches Produkt
7%
4Funktionalität insgesamt
5%
5Dünn
5%

Common Backofen Schutzmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backofen Schutzmatte 31/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -39.4% over the last 90 days.
Search demand for Backofen Schutzmatte on Amazon Germany peaks in Feb–Nov–Dec, where the busiest month runs 2.5× the quietest.