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backofen schutzmatte

Skip it

Prices mostly outside the sweet spot ($5.25–$13.16) — this niche doesn't clear our bar today.

Market size 6Growth 5Conversion 80Competition 17Returns 94Price range 0Avg price 23Brand share 29Review moat 21Quality gap 40

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad€8.45

avg listing price — sweet spot $15–$100

Review moat

Bad12,058.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad€26K

€26K/yr · 37K searches

Growth

Bad-39.4%

90-day search growth — must beat 0% to launch

Price range

Bad€5.25–€13.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, backofen schutzmatte is a €26K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

backofen schutzmatte market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€25K–€34K
units × avg price
Conversion rate
8.3%
Avg BSR
#89
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
21.1%
Avg brand age
34 months
Avg seller age
209 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Linda's Essentials27%
  • Spares2go25%
  • Lukata19%
  • KitchenRaku9%
  • XZSUN8%
  • Lifhety4%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -39.4% search growth over the last 90 days.
1K600Prime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Top backofen schutzmatte search terms

  • backofenmatte9K/yr
  • backofenmatte für boden hitzebeständig6K/yr
  • backofen matte schutz boden6K/yr
  • backofen matte3K/yr
  • backofen unterlage3K/yr
  • backofen schutzmatte7K/yr
  • backofenschutzfolie3K/yr
All search terms

Top backofen schutzmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€5K30%€8K40%€10K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about backofen schutzmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Einfache Reinigung20%

“lassen sich leicht reinigen.”

beworben Vs Tatsächliches Produkt10%

“Produkt wie beschrieben”

Benutzerfreundlichkeit9%

“Gute Handhabung”

Gesamtgröße6%

“Passt”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung super”

Umweltfreundlichkeit3%

“Nachhaltig und Top Produkt”

Stärke3%

“Sie sind sehr robust und erfüllen voll und ganz ihre Bestimmung”

Haltbarkeit3%

“Super Dauerfolie”

Haftung/Klebrigkeit3%

“Sehr praktisch und nichts klebt mehr an”

What buyers complain about

Qualität insgesamt19%

“qualitative Mängel”

Einfache Reinigung16%

“nicht mehr zu reinigen.”

Heizung10%

“Ließ die Wärme nicht durch”

Gesamtgröße8%

“Dachte erst sie sei zu klein”

beworben Vs Tatsächliches Produkt4%

“In der Beschreibung steht mehrfach, dass die Folie nicht direkt auf den Boden des Ofens gelegt werden darf”

Haltbarkeit4%

“Leider hat sie sehr schnell Risse bekommen”

Funktionalität insgesamt4%

“Bringt irgendwie nix”

Gewicht schwer4%

“„Schwere“ Ofenmatte.”

Sicherheitsstandards4%

“PFOA ist in der EU ohnehin verboten”

Haftung/Klebrigkeit3%

“An der Folie ist bereits von Anfang an alles klebengeblieben”

Top return reasons

Gesamtgröße62%
Materialqualität7%
beworben Vs Tatsächliches Produkt7%
Funktionalität insgesamt5%
Dünn5%
Qualität insgesamt4%
Geruch2%
Kompatibilität – insgesamt2%
Dicke1%
Haftung/Klebrigkeit1%

Common questions

Is backofen schutzmatte profitable to sell on Amazon Germany?
The niche generates €26K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Skip it (31/100).
How competitive is the backofen schutzmatte niche?
11 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in backofen schutzmatte?
Top complaints mined from reviews: Qualität insgesamt, Einfache Reinigung, Heizung. The return rate is 1.1%.
When does demand for backofen schutzmatte peak?
Demand peaks in Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the backofen schutzmatte niche?
Listings span €5.25–€13.16; the average listing price is €8.45 (sweet spot $15–$100). The average incumbent carries 12,059 reviews — the moat a new listing must climb.