Backmatte Hundekekse
FailDemand is soft, at -35.2% this quarter, so Backmatte Hundekekse is a Fail.
- Flapen Score
- 43 / 100Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 4843
- Market size
- €96K/yr187K searches / yr
- 90-day growth
- -35.2%search demand this quarter
- Competition
- 61%top-5 click share · 17 brands · 20 sellers
Flapen Score
Backmatte Hundekekse against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backmatte Hundekekse is stronger. Inside it, weaker.
Market
The Backmatte Hundekekse market on Amazon at a glance
Shoppers on Amazon Germany searched for Backmatte Hundekekse 187K times last year and spent an estimated €96K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -35.2%
- Conversion, latest week
- 5.0%
- Market size, estimated
- €96Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- backmatte hundekekse120K searches a year
02 · Price
A sale here is worth €10.25.
Listings sell for €10.25 on average, from €5.81 to €18.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €10.25 that is €3K to €5K a year per listing.
- Average price
- €10.25under the $15 to $100 sweet spot
- Price range
- €5.81–€18.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #136 within Backen. It carries 336 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 21.1%
- Average rank
- #136in Backen
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 336per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Backmatte Hundekekse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
23%
- Brand 119%
- Brand 216%
- Brand 312%
- Brand 411%
- Brand 510%
- Brand 69%
Demand
Backmatte Hundekekse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Backmatte Hundekekse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backmatte hundekekse120K/yr
- hundekekse backform16K/yr
- backmatten für hundeleckerlies11K/yr
- backmatte hund7K/yr
- leckerli backmatte für hunde6K/yr
- hundebackmatten silikon8K/yr
- hunde backmatte5K/yr
- hundeleckerli backmatte5K/yr
- backmatte hundekekse groß4K/yr
- backform hundekekse4K/yr
Reviews and returns
What reviews say buyers love and hate about Backmatte Hundekekse
We read the reviews and the return reasons for every product selling here.
“Schade das die Backmatten so klein sind”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backmatte Hundekekse questions
Answered from the same tracked data.









