Is backmatte hundekekse profitable to sell on Amazon Germany?

The niche generates €96K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (43/100).

How competitive is the backmatte hundekekse niche?

17 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in backmatte hundekekse?

Top complaints mined from reviews: Gesamtgröße, Geruch, Stärke. The return rate is 0.8%.

When does demand for backmatte hundekekse peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the backmatte hundekekse niche?

Listings span €5.81–€18.43; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.

backmatte hundekekse

Skip it

Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great335.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.25

avg listing price — sweet spot $15–$100

Price range

Okay€5.81–€18.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€96K

€96K/yr · 187K searches

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, backmatte hundekekse is a €96K/yr Amazon Germany market (187K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

backmatte hundekekse market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €103K–€128K; units × avg price
Conversion rate: 5.0%
Avg BSR: #136
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 21.1%
Avg brand age: 28 months
Avg seller age: 238 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

23%

Torven19%
Mis.Moon16%
NVGVUP12%
Honnesserry11%
YAVA10%
RAFIYU9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top backmatte hundekekse search terms

backmatte hundekekse120K/yr -37.2%5.1% conv.
hundekekse backform16K/yr -26.9%4.4% conv.
backmatten für hundeleckerlies11K/yr -23.8%5.0% conv.
backmatte hund7K/yr -29.5%2.9% conv.
leckerli backmatte für hunde6K/yr -16.7%4.6% conv.
hundebackmatten silikon8K/yr -51.0%6.2% conv.
hunde backmatte5K/yr -27.2%2.8% conv.
hundeleckerli backmatte5K/yr -51.2%4.3% conv.
backmatte hundekekse groß4K/yr -28.9%2.9% conv.
backform hundekekse4K/yr -22.8%3.9% conv.

All search terms

Top backmatte hundekekse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Torven 3 Stücke Backmatte Hundekekse Leicht Zu Reinigende Backmatten Für Hundeleckerlies Knochenform Klauenform Runde Form Diy-Haustier-Snacks Schokolade Kekse Eiswürfel Bpa-Frei

Torven€10.014.7★71 rev

NVGVUP 10 Stück Backmatte Hundekekse Silikon Backmatte für Hundeleckerlies Set Backform Hundekekse mit Schaber Backpinsel für DIY Hundeleckerlies Schokolade Kekse Süßigkeiten Gelee Eiswürfel

NVGVUP€8.134.5★112 rev

Silikon Backmatte Hundekekse Mini Hundeknochen Form +Fußabdruck Form 2 Stück Antihaftend Backmatte Hundekekse für DIY Hundeleckerlies Schokolade Kekse Eiswürfel Süßigkeiten BPA-Frei

Honnesserry€9.184.6★616 rev

Mis.Moon 468 Löchern Backmatte Hundekekse Mini Halbkugel (1.2cm) mit Teigspatel Backform für Hundeleckerli Silicone Baking Mat Baking Mould for Dog Treats

Mis.Moon€6.384.6★496 rev

2 Pcs Backmatte Hundekekse Silikon mit Teigschaber Diy-Haustier-Snacks

RAFIYU€8.724.6★391 rev

Newest

by launch date

Mis.Moon 3er Set Silikon Backmatten für Hundekekse BPA-frei rutschfest mit Knochen- Pfoten- & runden Formen inkl. Teigschaber & Backpinsel für DIY Hundeleckerlis

Mis.Moon€9.309 rev

3mo ago

Mis.Moon 5er Set Silikon Backmatten für Hundekekse BPA-frei rutschfest mit Knochen- Pfoten- & runden Formen inkl. Teigschaber & Backpinsel für DIY Hundeleckerlis

Mis.Moon€9.249 rev

3mo ago

YINGLUOEU Backmatte Hundekekse 20 Streifen Silikon Backmatten Für Hundeleckerlies Wiederverwendbar Riegel Silikonform Für DIY Hundekekse

YINGLUOEU€5.8126 rev

9mo ago

Torven 3 Stücke Backmatte Hundekekse Leicht Zu Reinigende Backmatten Für Hundeleckerlies Knochenform Klauenform Runde Form Diy-Haustier-Snacks Schokolade Kekse Eiswürfel Bpa-Frei

Torven€10.0171 rev

10mo ago

lucky chef Backmatte DIY Hundekekse Großer Knochen Silikon Backform für Hundeleckerlis antihaft & geruchsneutral lebensmittelecht & BPA-frei spülmaschinenfest (Grau)

lucky chef€17.3010 rev

1y ago

What buyers say about backmatte hundekekse

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Qualität super”

Einfache Reinigung18%

“Reinigung ist auch super easy”

Benutzerfreundlichkeit9%

“völlig easy in der Handhabung.”

beworben Vs Tatsächliches Produkt9%

“Produkte schauen aus wie angegeben”

Gesamtgröße8%

“Passt super”

Preis-Leistungs-Verhältnis5%

“Tolle Backmatte zu einem guten Preis”

Materialqualität4%

“Super Material und tut was es soll”

Geruch4%

“ist geruchsneutral”

Spaß/Unterhaltungserlebnis3%

“Spielzeug”

Effizienz3%

“Funktioniert prima”

What buyers complain about

Gesamtgröße28%

“Schade das die Backmatten so klein sind”

Geruch20%

“(labberig, stinkend)”

Stärke10%

“Schaber nur etwas unstabile”

Einfache Reinigung5%

“Leckerlis TOP, Reinigung FLOP”

Weiches Gefühl5%

“sie sind total weich und instabil.”

Haltbarkeit5%

“Kann man nicht lange gebrauchen”

Dicke5%

“Zu dünn”

Materialqualität5%

“Material könnte etwas fester sein”

Top return reasons

Gesamtgröße50%

Geruch18%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt4%

Form/Stil3%

Funktionalität insgesamt3%

Defekt Material/Teile2%

Dünn2%

Materialqualität2%

Haftung/Klebrigkeit1%

Common questions

Is backmatte hundekekse profitable to sell on Amazon Germany?: The niche generates €96K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (43/100).
How competitive is the backmatte hundekekse niche?: 17 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in backmatte hundekekse?: Top complaints mined from reviews: Gesamtgröße, Geruch, Stärke. The return rate is 0.8%.
When does demand for backmatte hundekekse peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the backmatte hundekekse niche?: Listings span €5.81–€18.43; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.