Is Backmatte Brot profitable to sell on Amazon Germany?

Flapen scores Backmatte Brot 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €159K a year across 24 tracked products. 2 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -47.5% in the last 90 days.

How competitive is the Backmatte Brot niche on Amazon Germany?

17 brands and 21 sellers compete in Backmatte Brot on Amazon Germany. The top 5 Backmatte Brot products take 52% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Backmatte Brot?

Backmatte Brot buyers on Amazon Germany complain most about Haltbarkeit, Haftung/Klebrigkeit, and Qualität insgesamt. An estimated 0.9% of orders come back.

When does demand for Backmatte Brot peak?

Search demand for Backmatte Brot on Amazon Germany peaks in Jan–Feb–Mar–Apr, and the busiest month runs 12.3× the quietest.

What does it cost to enter the Backmatte Brot niche?

Backmatte Brot sells for €8.52 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.04 to €16.17. The average product has 320 reviews, the count a new listing must catch up to.

Backmatte Brot

Fail

Demand is soft, at -47.5% this quarter, so Backmatte Brot is a Fail.

Filters Low Review Barrier Out of Stock

Flapen Score: 44
44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size: €159K/yr248K searches / yr
90-day growth: -47.5%search demand this quarter
Competition: 52%top-5 click share · 17 brands · 21 sellers

Flapen Score

Backmatte Brot against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backmatte Brot is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Backmatte Brot market on Amazon at a glance

Shoppers on Amazon Germany searched for Backmatte Brot 248K times last year and spent an estimated €159K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €159K a year.

Searches, last 12 months: 248K
Growth, 90 days vs prior 90: -47.5%
Conversion, latest week: 7.5%
Market size, estimated: €159Ka year
Peak month: March12.3× the quietest month
Top search term: backmatte brot66K searches a year

02 · Price

A sale here is worth €8.52.

Listings sell for €8.52 on average, from €4.04 to €16.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €8.52 that is €4K to €6K a year per listing.

Average price: €8.52under the $15 to $100 sweet spot
Price range: €4.04–€16.17
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€6K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #70 within Backen. It carries 320 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 12.4%
Average rank: #70in Backen
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 320per listing
Listings tracked: 24

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 2Amazon's first-year sales bar
Average brand age: 17 months

Products

Top Backmatte Brot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

22%

Brand 121%
Brand 219%
Brand 314%
Brand 49%
Brand 59%
Brand 67%

Demand

Backmatte Brot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 12.3×

Search terms

Top Backmatte Brot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

backmatte brot66K/yr -40.4%6.6% conv.
brotschlinge63K/yr -56.9%6.1% conv.
brotbackmatte19K/yr -46.3%6.8% conv.
silikon backmatte brot14K/yr -52.5%6.4% conv.
brotschlinge rund7K/yr -1.0%6.9% conv.
backmatte sauerteigbrot7K/yr -27.8%5.9% conv.
silikon brotschlinge8K/yr -42.1%8.0% conv.
brotschlinge oval6K/yr -18.1%3.5% conv.
brot backmatte8K/yr -50.6%7.3% conv.
krustenzauber brotschlinge6K/yr -22.2%6.9% conv.

Reviews and returns

What reviews say buyers love and hate about Backmatte Brot

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “Haltbarkeit”

0.9%of orders come back

“Hält nicht lange”

A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Backmatte Brot questions

Answered from the same tracked data.

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