Backmatte
FailPrices span $5.38–$14.65, mostly outside the sweet spot, so Backmatte is a Fail.
- Flapen Score
- 42 / 100Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 4842
- Market size
- €343K/yr782K searches / yr
- 90-day growth
- -45.7%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 22 sellers
Flapen Score
Backmatte against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backmatte is stronger. Inside it, weaker.
Market
The Backmatte market on Amazon at a glance
Shoppers on Amazon Germany searched for Backmatte 782K times last year and spent an estimated €343K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 782K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €343K a year.
- Searches, last 12 months
- 782K
- Growth, 90 days vs prior 90
- -45.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €343Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- backmatte310K searches a year
02 · Price
A sale here is worth €10.10.
Listings sell for €10.10 on average, from €5.38 to €14.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €10.10 that is €13K to €15K a year per listing.
- Average price
- €10.10under the $15 to $100 sweet spot
- Price range
- €5.38–€14.65
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €13K–€15K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #40 within Backen. It carries 11,220 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #40in Backen
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 11,220per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Backmatte products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Backmatte Silikon Große Antihafte Backunterlage Rutschfeste Teigmatte 71x51 cm Ausrollmatte Silikonmatte Backfolie Backpapier Arbeitsmatte mit Messung für Fondant Pizza Brot Matte BPA Frei Schwarz
- Price
- €7.58
- Rating
- 4.6/5
- Reviews
- 5,061
- Age
- 7y ago

Lindas Essentials Dauerbackfolie für Backofen und Grill Backpapier wiederverwendbar geeignet für Elektro- und Gasbackofen antihaftbeschichtet für den Backofenboden BPA- und PFOA-frei (3er Pack)
- Price
- €10.59
- Rating
- 4.5/5
- Reviews
- 17,338
- Age
- 5y ago

Huglux Backmatte Backunterlage Lebensmittelqualität Mat Teigmatte Groß Antihaft & Rutschfest Hitzebeständig& Wiederverwendbar 70x50CM Silikon Backmatte für Teig Pizza Gebäck & Küche
- Price
- €6.17
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 10mo ago

SUPER KITCHEN Antihafte Rutschfeste Backunterlage/Backmatte Silikon Groß 71x51cm Ausrollmatte Teigmatte Silikonmatte Backfolie Arbeitsmatte mit Messung für Fondant Gebäck Pizza Matte BPA Frei (Rot)
- Price
- €12.36
- Rating
- 4.7/5
- Reviews
- 9,848
- Age
- 8y ago

Amazon Basics Rechteckig Backmatte Silikon 2 Stück 29.5cm x 42.0cm Beige/Grau
- Price
- €11.56
- Rating
- 4.4/5
- Reviews
- 117,226
- Age
- 9y ago
Trending
estimated 90-day click momentum
Huglux Backmatte Backunterlage Lebensmittelqualität Mat Teigmatte Groß Antihaft & Rutschfest Hitzebeständig& Wiederverwendbar 60x40CM Silikon Backmatte für Teig Pizza Gebäck & Küche
- Price
- €5.38
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 6mo ago

Lifhety 3 Stück Dauerbackfolie für Backofen 40x33cm Antihaft Backmatte Backpapier Wiederverwendbar Backofenmatte für Den Boden des Ofens für Gas Elektro und Ventilator Unterstützte Ofeneinlagen
- Price
- €7.67
- Rating
- 4.5/5
- Reviews
- 487
- Age
- 1y ago

Silikon-Backmatte groß 70 x 50 cm antihaftbeschichtete Teigmatte Rollmatte mit Messung mit 3 Teigschabern wiederverwendbares Backzubehör für Teig Fondant Makronen Kekse Pizza
- Price
- €8.61
- Rating
- 4.6/5
- Reviews
- 846
- Age
- 4y ago

WECUTE Backmatte Silikon 70 x 50 cm Backunterlage Silikon Rutschfeste mit Messung Wiederverwendbar Fondant Zubehör für Teig Fondant Macarons Kekse (Mit 3 Stück Teigschaber 1 Bürsten) (Rot)
- Price
- €8.14
- Rating
- 4.7/5
- Reviews
- 846
- Age
- 2y ago

Huglux Backmatte Backunterlage Lebensmittelqualität Mat Teigmatte Groß Antihaft & Rutschfest Hitzebeständig& Wiederverwendbar 70x50CM Silikon Backmatte für Teig Pizza Gebäck & Küche
- Price
- €6.17
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 10mo ago
Newest
by launch date
Huglux Backmatte Backunterlage Lebensmittelqualität Mat Teigmatte Groß Antihaft & Rutschfest Hitzebeständig& Wiederverwendbar 60x40CM Silikon Backmatte für Teig Pizza Gebäck & Küche
- Price
- €5.38
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 6mo ago

Amazon Basics Antihaft-Silikon-Backmatte mit Maßangaben BPA-frei Backofenfest Extragroß 50 8cm x 71 1cm
- Price
- €7.99
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 9mo ago

Huglux Backmatte Backunterlage Lebensmittelqualität Mat Teigmatte Groß Antihaft & Rutschfest Hitzebeständig& Wiederverwendbar 70x50CM Silikon Backmatte für Teig Pizza Gebäck & Küche
- Price
- €6.17
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 10mo ago

KRUSTENZAUBER Backmatte Silikon als Brot backen Zubehör - 50x70cm BPA-freie Antihaft Teigunterlage zum Ausrollen & Backen - Teigmatte als Backunterlage für alle Teigarten - Silikonmatte für jede Küche
- Price
- €14.16
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 1y ago

Lazymi Extra Große Backmatte Silikon: Antihafte Teigmatte 91x61 cm - Rutschfeste Backunterlage Ausrollmatte mit Messung - Groß Teigunterlage Wiederverwendbar Backen Zubehör für Teig/Fondant/Pizza/Brot
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
22
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 91%
Open market
17%
- Lazymi33%
- SUPER KITCHEN16%
- Huglux11%
- Amazon Basics10%
- Linda's Essentials9%
- KRUSTENZAUBER4%
- Open — no brand owns it (9 brands, 17%)
Demand
Backmatte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Backmatte search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backmatte310K/yr
- silikon backmatte108K/yr
- backmatte silikon96K/yr
- backunterlage53K/yr
- teigmatte33K/yr
- backunterlage zum teig ausrollen36K/yr
- silikonbackmatte24K/yr
- silikonmatte backen19K/yr
- teigunterlage18K/yr
- backmatten15K/yr
Reviews and returns
What reviews say buyers love and hate about Backmatte
We read the reviews and the return reasons for every product selling here.
“Fühlt sich zwar etwas klebrig an”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backmatte questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









