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Backform Ostern

Fail

Demand is soft, at -98.5% this quarter, so Backform Ostern is a Fail.

Flapen Score
30
30 / 100
Ranks 3,982 of 4,240 Küche, Haushalt & Wohnen niches · −18 vs the category median of 48
Market size
€21K/yr66K searches / yr
90-day growth
-98.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 14 sellers

Flapen Score

Backform Ostern against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backform Ostern is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backform Ostern market on Amazon at a glance

Shoppers on Amazon Germany searched for Backform Ostern 66K times last year and spent an estimated €21K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -98.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-98.5%
Conversion, latest week
2.1%
Market size, estimated
€21Ka year
Peak month
April229.5× the quietest month
Top search term
backform hase9K searches a year

02 · Price

A sale here is worth €15.15.

Listings sell for €15.15 on average, from €10.45 to €23.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €15.15 that is €0 to €2K a year per listing.

Average price
€15.15inside the $15 to $100 sweet spot
Price range
€10.45–€23.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #256 within Backen. It carries 212 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
5.8%
Average rank
#256in Backen
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
212per listing
Listings tracked
5

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Backform Ostern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 128%
  • Brand 226%
  • Brand 323%
  • Brand 423%

Demand

Backform Ostern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMar

Peak months: Mar, Apr · busiest ÷ quietest = 229.5×

Search terms

Top Backform Ostern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backform hase9K/yr
  • hasen backform6K/yr
  • hasenbackform8K/yr
  • hasenform zum backen5K/yr
  • osterhase backform7K/yr
  • hasenform4K/yr
  • osterformen zum backen4K/yr
  • backform osterhase6K/yr
  • osterhasen backform9K/yr
  • ostern backen7K/yr

Reviews and returns

What reviews say buyers love and hate about Backform Ostern

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
25%of negative reviews mention “Form/Stil”
0.2%of orders come back
“Hasenform”
A buyer, on “Form/Stil”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Backform Ostern questions

Answered from the same tracked data.