Backen
FailShoppers spend an estimated $26K a year here, so Backen is a Fail.
- Flapen Score
- 45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 4845
- Market size
- €26K/yr316K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 44%top-5 click share · 30 brands · 90 sellers
Flapen Score
Backen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backen is stronger. Inside it, weaker.
Market
The Backen market on Amazon at a glance
Shoppers on Amazon Germany searched for Backen 316K times last year and spent an estimated €26K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.
- Searches, last 12 months
- 316K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €26Ka year
- Peak month
- November4.5× the quietest month
- Top search term
- backen256K searches a year
02 · Price
A sale here is worth €13.95.
Listings sell for €13.95 on average, from €4.96 to €56.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €13.95 that is €0 to €1K a year per listing.
- Average price
- €13.95under the $15 to $100 sweet spot
- Price range
- €4.96–€56.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #40 within Backen. It carries 7,556 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 8.5%
- Average rank
- #40in Backen
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,556per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Backen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
90
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
44%
Top 20: 84%
Open market
51%
- Brand 114%
- Brand 29%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Backen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Backen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backen256K/yr
- baking tools & accessories12K/yr
- baking31K/yr
- back utensil6K/yr
- backhelfer6K/yr
- backutensilien set4K/yr
Reviews and returns
What reviews say buyers love and hate about Backen
We read the reviews and the return reasons for every product selling here.
“Qualität ungenügend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backen questions
Answered from the same tracked data.









