Backen
a small market ($26K/yr) — Backen doesn't clear our bar today.
Flapen Score
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Is Backen profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Backen is a €26K/yr Amazon Germany market (316K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Backen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.4% over the last 90 days and 0.6% of searches end in a purchase.
€26K
revenue / yr
Who owns the niche?
The top 5 brands hold 44% of demand, so 56% of the market is open.
56%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 37 products
Top Backen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nifogo Spritzbeutel mit Tüllen 40 Stück
- Price
- €5.69
- Rating
- 4.2/5
- Reviews
- 3,572
- Age
- 8y ago
4smile Tortenschneider - Edelstahl Tortenbodenschneider 32 cm Tortensäge-Draht höhenverstellbar - Einfach anwendbarer Kuchenschneider für gleichmäßige Tortenschichten
- Price
- €7.84
- Rating
- 4.5/5
- Reviews
- 2,536
- Age
- 7y ago
Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen
- Price
- €9.04
- Rating
- 4.4/5
- Reviews
- 17,366
- Age
- 7y ago
Terlulu Rührschüssel 5er Set Edelstahl Schüssel Salatschüssel Set mit Luftdichtem Deckel 3 Reibenaufsätzen 4.5L 2.7L 1.6L 1.1L 0.7L Stapelbar & Spülmaschinenfest
- Price
- €20.57
- Rating
- 4.5/5
- Reviews
- 1,238
- Age
- 2y ago
HOTEC 5 Stück Silikon Spatel Set Küchenutensilien zum Backen teigschaber Kochen und Mischen Hitzebeständiger Antihaft-Silikon-Geschirrspüler in Lebensmittelqualität Schwarz
- Price
- €8.55
- Rating
- 4.7/5
- Reviews
- 32,367
- Age
- 6y ago
Trending
90-day click momentum
Jukibole Torten Zubehör Set 61-teilig Tortenset inkl. Tortenplatte Drehbar Spritzbeutel mit Tüllen Tortenschneider Spatel Torten Backen Zubehör für Anfänger und Profis
- Price
- €17.92
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago
atopo 4 Stück Köche Schürze Schwarz Schürze für Männer Frauen Wasserdichte Küchenschürze mit 2 Taschen Verstellbarem Nackenband Schürzen für Küche Kochen Backen Garten BBQ
- Price
- €14.99
- Rating
- 4.3/5
- Reviews
- 5,443
- Age
- 5y ago
Lazymi Extra Große Backmatte Silikon: Antihafte Teigmatte 91x61 cm - Rutschfeste Backunterlage Ausrollmatte mit Messung - Groß Teigunterlage Wiederverwendbar Backen Zubehör für Teig/Fondant/Pizza/Brot
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 1y ago
Amazon Basics Rechteckig Brotbackform 2er-Pack antihaftbeschichtet Karbonstahl Grau 27x15x7 cm
- Price
- €11.61
- Rating
- 4.6/5
- Reviews
- 29,839
- Age
- 8y ago
Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen
- Price
- €9.04
- Rating
- 4.4/5
- Reviews
- 17,366
- Age
- 7y ago
Newest
by launch dateJukibole Torten Zubehör Set 61-teilig Tortenset inkl. Tortenplatte Drehbar Spritzbeutel mit Tüllen Tortenschneider Spatel Torten Backen Zubehör für Anfänger und Profis
- Price
- €17.92
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago
BETA NOBLEVerstärkteÖlsprüher zum Kochen Öl Sprühflasche Ölspray zum Kochen Olivenölsprüher für Salat Grillen Backen in der Küche
- Price
- €7.64
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 8mo ago
BakeBuddy Torten Zubehör Set (61-teilig) Drehbare Tortenplatte mit Edelstahl Spritztüllen Spritzbeutel Teigschabern Paletten & umfangreichem Backzubehör perfekt für Anfänger & Profis
- Price
- €22.50
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 10mo ago
Lazymi Extra Große Backmatte Silikon: Antihafte Teigmatte 91x61 cm - Rutschfeste Backunterlage Ausrollmatte mit Messung - Groß Teigunterlage Wiederverwendbar Backen Zubehör für Teig/Fondant/Pizza/Brot
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 1y ago
4 Stück Müsliriegel Backform Silikonform Wiederverwendbare Silikon Backform Rechteckig Waschbare Schokoladenform Antihaft Silikonformen Backen für Schokoriegel Keksstick Energieriegel
- Price
- €7.88
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 falling
Sellers
90
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
44%
Top 20: 84%
Open market
51%
- Nifogo14%
- 4smile9%
- Belissia7%
- Terlulu7%
- Hotec7%
- Lazymi6%
Backen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Backen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- backen256K/yr
- baking tools & accessories12K/yr
- baking31K/yr
- back utensil6K/yr
- backhelfer6K/yr
- backutensilien set4K/yr
What reviews say buyers love and hate about Backen
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Produkt”
“Super Farbe”
“Super zum Reinigen alle Utensilien mit Teigresten”
“macht was es soll, einwandfreies Produkt”
“Top Produkt, fairer Preis”
What buyers complain about
59% of reviews“Qualität ungenügend”
“Kam verrostet und dreckig an”
“Unten am Ventil der hoch in den Sprayer geht ist er nicht versiegelt”
“Funktioniert nicht”
“Beschichtung löst sich bei mir ab”
Backen return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Backen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
