Backen
FailShoppers spend an estimated $26K a year here, so Backen is a Fail.
- Flapen Score
- 45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 4845
- Market size
- €26K/yr316K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 44%top-5 click share · 30 brands · 90 sellers
Flapen Score
Backen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backen is stronger. Inside it, weaker.
Market
The Backen market on Amazon at a glance
Shoppers on Amazon Germany searched for Backen 316K times last year and spent an estimated €26K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.
- Searches, last 12 months
- 316K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €26Ka year
- Peak month
- November4.5× the quietest month
- Top search term
- backen256K searches a year
02 · Price
A sale here is worth €13.95.
Listings sell for €13.95 on average, from €4.96 to €56.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €13.95 that is €0 to €1K a year per listing.
- Average price
- €13.95under the $15 to $100 sweet spot
- Price range
- €4.96–€56.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #40 within Backen. It carries 7,556 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 8.5%
- Average rank
- #40in Backen
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,556per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Backen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nifogo Spritzbeutel mit Tüllen 40 Stück
- Price
- €5.69
- Rating
- 4.2/5
- Reviews
- 3,572
- Age
- 8y ago

4smile Tortenschneider - Edelstahl Tortenbodenschneider 32 cm Tortensäge-Draht höhenverstellbar - Einfach anwendbarer Kuchenschneider für gleichmäßige Tortenschichten
- Price
- €7.84
- Rating
- 4.5/5
- Reviews
- 2,536
- Age
- 7y ago

Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen
- Price
- €9.04
- Rating
- 4.4/5
- Reviews
- 17,366
- Age
- 7y ago

Terlulu Rührschüssel 5er Set Edelstahl Schüssel Salatschüssel Set mit Luftdichtem Deckel 3 Reibenaufsätzen 4.5L 2.7L 1.6L 1.1L 0.7L Stapelbar & Spülmaschinenfest
- Price
- €20.57
- Rating
- 4.5/5
- Reviews
- 1,238
- Age
- 2y ago

HOTEC 5 Stück Silikon Spatel Set Küchenutensilien zum Backen teigschaber Kochen und Mischen Hitzebeständiger Antihaft-Silikon-Geschirrspüler in Lebensmittelqualität Schwarz
- Price
- €8.55
- Rating
- 4.7/5
- Reviews
- 32,367
- Age
- 6y ago
Trending
estimated 90-day click momentum
Jukibole Torten Zubehör Set 61-teilig Tortenset inkl. Tortenplatte Drehbar Spritzbeutel mit Tüllen Tortenschneider Spatel Torten Backen Zubehör für Anfänger und Profis
- Price
- €17.92
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

atopo 4 Stück Köche Schürze Schwarz Schürze für Männer Frauen Wasserdichte Küchenschürze mit 2 Taschen Verstellbarem Nackenband Schürzen für Küche Kochen Backen Garten BBQ
- Price
- €14.99
- Rating
- 4.3/5
- Reviews
- 5,443
- Age
- 5y ago

Lazymi Extra Große Backmatte Silikon: Antihafte Teigmatte 91x61 cm - Rutschfeste Backunterlage Ausrollmatte mit Messung - Groß Teigunterlage Wiederverwendbar Backen Zubehör für Teig/Fondant/Pizza/Brot
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 1y ago

Amazon Basics Rechteckig Brotbackform 2er-Pack antihaftbeschichtet Karbonstahl Grau 27x15x7 cm
- Price
- €11.61
- Rating
- 4.6/5
- Reviews
- 29,839
- Age
- 8y ago

Belissia Lebensmittelfarbe Set 8x10ml flüssig zum Kochen und Backen
- Price
- €9.04
- Rating
- 4.4/5
- Reviews
- 17,366
- Age
- 7y ago
Newest
by launch date
Jukibole Torten Zubehör Set 61-teilig Tortenset inkl. Tortenplatte Drehbar Spritzbeutel mit Tüllen Tortenschneider Spatel Torten Backen Zubehör für Anfänger und Profis
- Price
- €17.92
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

BETA NOBLEVerstärkteÖlsprüher zum Kochen Öl Sprühflasche Ölspray zum Kochen Olivenölsprüher für Salat Grillen Backen in der Küche
- Price
- €7.64
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 8mo ago

BakeBuddy Torten Zubehör Set (61-teilig) Drehbare Tortenplatte mit Edelstahl Spritztüllen Spritzbeutel Teigschabern Paletten & umfangreichem Backzubehör perfekt für Anfänger & Profis
- Price
- €22.50
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 10mo ago

Lazymi Extra Große Backmatte Silikon: Antihafte Teigmatte 91x61 cm - Rutschfeste Backunterlage Ausrollmatte mit Messung - Groß Teigunterlage Wiederverwendbar Backen Zubehör für Teig/Fondant/Pizza/Brot
- Price
- €13.57
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 1y ago

4 Stück Müsliriegel Backform Silikonform Wiederverwendbare Silikon Backform Rechteckig Waschbare Schokoladenform Antihaft Silikonformen Backen für Schokoriegel Keksstick Energieriegel
- Price
- €7.88
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
90
Est. top-5 brand share
44%
Top 20: 90%
Est. top-5 click share
44%
Top 20: 84%
Open market
51%
- Nifogo14%
- 4smile9%
- Belissia7%
- Terlulu7%
- Hotec7%
- Lazymi6%
Demand
Backen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Backen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backen256K/yr
- baking tools & accessories12K/yr
- baking31K/yr
- back utensil6K/yr
- backhelfer6K/yr
- backutensilien set4K/yr
Reviews and returns
What reviews say buyers love and hate about Backen
We read the reviews and the return reasons for every product selling here.
“Qualität ungenügend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









