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Backblech Mit Deckel

Fail

Demand is soft, at -5.4% this quarter, so Backblech Mit Deckel is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€356K/yr277K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
61%top-5 click share · 16 brands · 78 sellers

Flapen Score

Backblech Mit Deckel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Backblech Mit Deckel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backblech Mit Deckel market on Amazon at a glance

Shoppers on Amazon Germany searched for Backblech Mit Deckel 277K times last year and spent an estimated €356K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €356K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
6.7%
Market size, estimated
€356Ka year
Peak month
November1.8× the quietest month
Top search term
backblech mit deckel116K searches a year

02 · Price

A sale here is worth €19.31.

Listings sell for €19.31 on average, from €8.84 to €40.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €19.31 that is €10K to €14K a year per listing.

Average price
€19.31inside the $15 to $100 sweet spot
Price range
€8.84–€40.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€10K–€14K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #133 within Lebensmittelaufbewahrung. It carries 1,009 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
80%
Out of stock, average day
0.4%
Average rank
#133in Lebensmittelaufbewahrung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,009per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Backblech Mit Deckel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

78

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

14%

  • Brand 123%
  • Brand 221%
  • Brand 316%
  • Brand 415%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (10 brands, 14%)

Demand

Backblech Mit Deckel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Backblech Mit Deckel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backblech mit deckel116K/yr
  • kuchenblech mit deckel35K/yr
  • backform mit deckel30K/yr
  • backblech mit transporthaube20K/yr
  • backform rechteckig mit deckel13K/yr
  • kuchenform mit deckel15K/yr
  • springform rechteckig mit deckel8K/yr
  • zenker backblech mit deckel8K/yr
  • backform mit deckel rechteckig9K/yr
  • blech mit deckel5K/yr

Reviews and returns

What reviews say buyers love and hate about Backblech Mit Deckel

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
3.6%of orders come back
“Minderwertiges Produkt von Kaiser”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Backblech Mit Deckel questions

Answered from the same tracked data.