Is ava may kerzen profitable to sell on Amazon Germany?

The niche generates €50K/yr across 64 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the ava may kerzen niche?

34 brands and 58 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in ava may kerzen?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.5%.

When does demand for ava may kerzen peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the ava may kerzen niche?

Listings span €4.22–€73.01; the average listing price is €20.56 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.

ava may kerzen

Worth a look

Shows a sweet-spot price point ($20.56 avg), but weak search conversion (0.9%) keeps it on the watch list.

Avg price

Great€20.56

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Price range

Great€4.22–€73.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good847.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Market size

Bad€50K

€50K/yr · 274K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, ava may kerzen is a €50K/yr Amazon Germany market (274K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

ava may kerzen market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €51K–€62K; units × avg price
Conversion rate: 0.9%
Avg BSR: #470
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 29.3%
Avg brand age: 32 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

32%

Top 20: 60%

Open market

40%

AVA & MAY24%
WAVE HAWAII11%
HMIYA7%
Bona Fide7%
Aviski6%
jwtyu5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top ava may kerzen search terms

hawaii104K/yr +23.6%0.3% conv.
hawai40K/yr -14.4%0.3% conv.
ava may kerzen66K/yr -58.9%1.1% conv.
ava & may6K/yr +39.6%0.7% conv.
ava may12K/yr -29.5%0.8% conv.
ava and may10K/yr -13.4%0.7% conv.
ava and may duftkerze8K/yr -50.0%1.2% conv.
ava und may6K/yr +20.1%0.9% conv.
kerze ava & may7K/yr -47.2%0.4% conv.
ava und may kerze5K/yr -65.3%1.7% conv.

All search terms

Top ava may kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WAVE HAWAII Badeponcho Damen & Herren Größe M 161-183cm

WAVE HAWAII€55.044.7★412 rev

32 Stück Hawaii Party Dekorationen Hawaii Blumen Halsketten-Blumen Armband Stirnband für tropische Hawaii Party Thema Strandparty Hawaiian Nachtbar Strandurlaub

Aviski€8.704.0★1,831 rev

Bona Fide Hochwertige Leggings mit hoher Taille für Damen mit einzigartigem Design und Bauchkontrolle Workout-Leggings für Damen Extra Sex Push-Up Juicy Nude M

Bona Fide€73.014.2★1,366 rev

jwtyu 40 Stück Hawaii Kette Blumenkette Mehrfarbig Blumenketten Hawaii Girlanden Halskette für Leistungen Lagerfeuer Strand Abschlusspartys Kleider GeburtstAgsdekoration

jwtyu€9.824.4★28 rev

AVA & MAY Bahamas Duftkerze (180g) vegane Kerze im Glas mit zarten Düften von Kokosnuss Vanille und Monoi Handgemachte Kerze mit Urlaubsfeeling

AVA & MAY€20.734.2★190 rev

Newest

by launch date

Glintfrolg Hawaii Hemd Männer Sommerhemd Kurzarm Button Down Casual Freizeit Hemd für Herren trandhemd Urlaub Hemd Blumen Regular Fit

Glintfrolg€13.8511 rev

4mo ago

Bona Fide Hochwertige Leggings mit hoher Taille für Damen mit einzigartigem Design und Bauchkontrolle Workout-Leggings für Damen Extra Sex Push-Up Juicy Nude M

Bona Fide€73.011,366 rev

4mo ago

Apparlxer Hawaii Hemd Männer 3Pcs Herren Hawaiihemd Set mit Casual Freizeit Flamingo Blumenmuster Kurzarmhemd Shorts Fischerhut (Lila M)

Apparlxer€20.347 rev

5mo ago

HMIYA Hawaii Hemd Männer Hawaiihemd Herren Kurzarmhemd Button Down

HMIYA€18.8257 rev

7mo ago

HMIYA Herren Hawaii Hemd Männer 100% Baumwolle Unisex Kurzarm Vordertasche Button Down Sommer Freizeit Urlaub Strand

HMIYA€24.68241 rev

8mo ago

What buyers say about ava may kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch33%

“Duft”

Qualität insgesamt13%

“Produkt ok”

Farbe10%

“Richtig schöne Farbe”

Preis-Leistungs-Verhältnis8%

“Preis-Leistung passt – für Partys ideal”

beworben Vs Tatsächliches Produkt5%

“Sieht genauso genau so aus”

Feucht/Trocken4%

“Feuchtigkeitscreme”

Haltbarkeit3%

“es hat ohne Probleme gehalten”

Eignung heißes Wetter2%

“Absolutes Sommer-Must-Have”

Komfort insgesamt2%

“Sehr bequem”

Saugfähigkeit2%

“Feuchtigkeit & Pflege: Das Gel zieht super schnell ein”

What buyers complain about

Geruch20%

“Der Duft ist nicht so toll”

Preis-Leistungs-Verhältnis17%

“Dafür finde ich es zu teuer”

Qualität insgesamt13%

“Man darf hier natürlich keine super hochwertige Qualität erwarten”

Haltbarkeit11%

“die ersten waren nach ein paar Minuten kaputt.”

Materialqualität6%

“Schlechte Qualität, 100% Polyester”

Geschenk Zweck5%

“als Geschenk für jemand anderen absolut indiskutabel.”

Produktzustand4%

“Man könnte meinen es wurde auch schon benutzt”

Atmungsaktivität4%

“Polyester ist nicht Atmungsaktiv”

Gesamtgröße4%

“Winzig”

Falten4%

“Nach dem Öffnen der Tüte finden sich völlig verknitterte Ketten, die sich auch nach Stunden nur ein wenig wieder glätten”

Top return reasons

Gesamtgröße33%

Qualität insgesamt16%

Geruch10%

Materialqualität8%

Farbe7%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile3%

Geschenk Zweck3%

Länge2%

Breite2%

Common questions

Is ava may kerzen profitable to sell on Amazon Germany?: The niche generates €50K/yr across 64 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the ava may kerzen niche?: 34 brands and 58 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in ava may kerzen?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.5%.
When does demand for ava may kerzen peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the ava may kerzen niche?: Listings span €4.22–€73.01; the average listing price is €20.56 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.