Is augen profitable to sell on Amazon Germany?

The niche generates €27K/yr across 41 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (48/100).

How competitive is the augen niche?

32 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in augen?

Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Benutzerfreundlichkeit. The return rate is 0.4%.

When does demand for augen peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 7.0× the quietest.

What does it cost to enter the augen niche?

Listings span €2.41–€11.88; the average listing price is €5.19 (sweet spot $15–$100). The average incumbent carries 1,154 reviews — the moat a new listing must climb.

augen

Skip it

Prices mostly outside the sweet spot ($2.41–$11.88) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,154.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€5.19

avg listing price — sweet spot $15–$100

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

Market size

Bad€27K

€27K/yr · 45K searches

Price range

Bad€2.41–€11.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, augen is a €27K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

augen market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €26K–€31K; units × avg price
Conversion rate: 11.7%
Avg BSR: #202
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 4.7%
Avg brand age: 35 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

42%

Top 20: 84%

Open market

41%

Hoiny14%
FKEYTO13%
Bastelbär10%
TOAOB THE ONE AND ONLY BABY9%
LEPENDOR6%
FANGZIDM6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.0×

Open Trend

Top augen search terms

klebeaugen selbstklebend14K/yr -19.1%12.9% conv.
klebeaugen10K/yr -12.8%10.2% conv.
bastelaugen12K/yr -44.6%5.8% conv.
bastelaugen selbstklebend8K/yr -58.0%12.5% conv.

All search terms

Top augen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoiny Wackelaugen Selbstklebend 200 Stück Kulleraugen Selbstklebend Augen Basteln 6 Mm/8 Mm/10 Mm/12 Mm Schwarz Bastelaugen Rund Googly Eyes Augen Zum Aufkleben Für DIY und Scrapbooking

Hoiny€3.694.5★453 rev

Wackelaugen Selbstklebend 600 Stück Premium Kulleraugen selbstklebend Sortiert Deutsches Kleinunternehmen Augen zum Basteln Bastel Augen für DIY Scrapbooking UVM Verschiedene Größen

Bastelbär€7.154.6★2,000 rev

FKEYTO 550 Stücke Selbstklebende Wackelaugen 6mm 8mm 10mm 12mm 15mm 20mm Googly Eyes Assorted Sizes

FKEYTO€4.194.7★129 rev

Lependor Schwarz Weiß Augenaufkleber Etiketten - Augen-Aufkleber im Vorteilspack zum Basteln von Figuren für Kinder -2000 Stück Pro Rolle Augensticker

LEPENDOR€6.784.6★2,336 rev

TOAOB 770 Stück Selbstklebende Wackelaugen Klein Kunststoff Augen zum Basteln Kulleraugen Selbstklebend 4mm bis 12mm Wiggle Googly Eyes Bastelaugen für Scrapbooking Kunsthandwerk Zubehör

TOAOB THE ONE AND ONLY BABY€3.844.3★2,452 rev

Newest

by launch date

Nogeqi 420 Stück Wackelaugen Groß Bunt Klebeaugen Selbstklebend Kulleraugen Googly Eyes Klebe Augen Wackel Für DIY Scrapbooking Kunsthandwerk Zubehör (12/10/8/6/5mm)

Nogeqi€4.747 rev

6mo ago

Selbstklebend Wackelaugen 1280 Stück Wiggle Googly Augen Kunststoff Puppe Augen Kulleraugen Selbstklebend für DIY Scrapbooking Handwerk

leersao€6.8036 rev

11mo ago

Selbstklebend Wackelaugen Groß 100 StüCk Wackelaugen Selbstklebend 20mm Schwarz Wackelaugen Groß Selbstklebende AugäPfel Kunststoff Wackelaugen Geeignet Zum Basteln Dekorieren Und Scrapbooking (20mm)

AONAYO€4.6910 rev

11mo ago

Chiluxendo Sicherheitsaugen Häkeltiere Augen zum Basteln Knopfaugen Plüschtiere Puppenaugen Bastelaugen Häkel Häkeln Kunststoffaugen mit Unterlegscheiben für Puppe Plüschtier Teddybär Basteln

Chiluxendo€8.08139 rev

1y ago

FKEYTO 550 Stücke Selbstklebende Wackelaugen 6mm 8mm 10mm 12mm 15mm 20mm Googly Eyes Assorted Sizes

FKEYTO€4.19129 rev

1y ago

What buyers say about augen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Sehr gut👍🏻 Super Qualität 👍🏻”

Haftung/Klebrigkeit17%

“Haftkraft super”

beworben Vs Tatsächliches Produkt15%

“Wie auf Foto”

Preis-Leistungs-Verhältnis12%

“Super Preis/Leistung”

Gesamtgröße7%

“Passt”

Benutzerfreundlichkeit4%

“die Augen lassen sich leicht verwenden.”

Haltbarkeit4%

“Super Auswahl und hält gut”

Farbe3%

“Eine schöne Farbzusammenstellung”

Design insgesamt3%

“Tolle Erfindung”

Sicherheitsstandards3%

“Sicherheitsaugen und Nasen”

What buyers complain about

Haftung/Klebrigkeit33%

“Nicht selbstklebend”

Gesamtgröße17%

“Leider passen die Gegenstücke der Augen nicht dazu”

Benutzerfreundlichkeit14%

“praktisch nicht nutzbar”

Qualität insgesamt9%

“Extrem schlechte Qualität und keine Kaufempfehlung”

Haltbarkeit8%

“Halten teilweise gar nicht”

Design insgesamt4%

“Schlechte Verarbeitung”

Einfache Reinigung2%

“Manche Kanten fallen etwas unsauber aus”

Stärke2%

“Wenn man aber die „selbstklebefunktion“ nutzen möchte, ist es eher schwach.”

Top return reasons

Gesamtgröße61%

Haftung/Klebrigkeit14%

Qualität insgesamt7%

Defekt Material/Teile4%

Farbe3%

beworben Vs Tatsächliches Produkt3%

Design insgesamt2%

Funktionalität insgesamt2%

Benutzerfreundlichkeit1%

Zertifizierungen1%

Common questions

Is augen profitable to sell on Amazon Germany?: The niche generates €27K/yr across 41 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (48/100).
How competitive is the augen niche?: 32 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in augen?: Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Benutzerfreundlichkeit. The return rate is 0.4%.
When does demand for augen peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 7.0× the quietest.
What does it cost to enter the augen niche?: Listings span €2.41–€11.88; the average listing price is €5.19 (sweet spot $15–$100). The average incumbent carries 1,154 reviews — the moat a new listing must climb.