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Auflaufform Klein

Fail

Demand is soft, at -42.0% this quarter, so Auflaufform Klein is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€112K/yr349K searches / yr
90-day growth
-42.0%search demand this quarter
Competition
42%top-5 click share · 30 brands · 69 sellers

Flapen Score

Auflaufform Klein against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Auflaufform Klein is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auflaufform Klein market on Amazon at a glance

Shoppers on Amazon Germany searched for Auflaufform Klein 349K times last year and spent an estimated €112K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-42.0%
Conversion, latest week
2.1%
Market size, estimated
€112Ka year
Peak month
January2.5× the quietest month
Top search term
auflaufform klein162K searches a year

02 · Price

A sale here is worth €15.25.

Listings sell for €15.25 on average, from €3.09 to €26.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €15.25 that is €2K to €4K a year per listing.

Average price
€15.25inside the $15 to $100 sweet spot
Price range
€3.09–€26.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #100 within Backen. It carries 456 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
16.4%
Average rank
#100in Backen
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
456per listing
Listings tracked
38

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Auflaufform Klein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

69

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

42%

Top 20: 82%

Open market

47%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Auflaufform Klein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Auflaufform Klein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auflaufform klein162K/yr
  • kleine auflaufform67K/yr
  • mini auflaufform35K/yr
  • lasagne auflaufform 1 person10K/yr
  • auflaufform 1 person7K/yr
  • ofenfeste schalen9K/yr
  • auflaufform klein keramik6K/yr
  • kleine auflaufformen8K/yr
  • lasagneform 1 person7K/yr
  • kleine auflaufform für 1 person12K/yr

Reviews and returns

What reviews say buyers love and hate about Auflaufform Klein

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
44%of negative reviews mention “Gesamtgröße”
2.6%of orders come back
“Wirkt erstenmal klein”
A buyer, on “Gesamtgröße”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Auflaufform Klein questions

Answered from the same tracked data.