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Auflaufform Edelstahl

Fail

Demand is soft, at -48.3% this quarter, so Auflaufform Edelstahl is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€102K/yr120K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
47%top-5 click share · 14 brands · 121 sellers

Flapen Score

Auflaufform Edelstahl against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Auflaufform Edelstahl is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auflaufform Edelstahl market on Amazon at a glance

Shoppers on Amazon Germany searched for Auflaufform Edelstahl 120K times last year and spent an estimated €102K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
1.3%
Market size, estimated
€102Ka year
Peak month
December5.5× the quietest month
Top search term
wmf bräter28K searches a year

02 · Price

A sale here is worth €65.05.

Listings sell for €65.05 on average, from €8.27 to €170.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €65.05 that is €0 to €7K a year per listing.

Average price
€65.05inside the $15 to $100 sweet spot
Price range
€8.27–€170.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #162 within Backen. It carries 1,321 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
3.7%
Average rank
#162in Backen
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,321per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Auflaufform Edelstahl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

121

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

15%

  • Brand 150%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Auflaufform Edelstahl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Auflaufform Edelstahl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wmf bräter28K/yr
  • edelstahl bräter17K/yr
  • bräter edelstahl20K/yr
  • wmf bräter mit deckel11K/yr
  • edelstahl bräter mit deckel8K/yr
  • bräter wmf10K/yr
  • bräter edelstahl rechteckig5K/yr
  • edelstahlbräter mit deckel5K/yr
  • edelstahlbräter3K/yr
  • zwilling bräter5K/yr

Reviews and returns

What reviews say buyers love and hate about Auflaufform Edelstahl

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
2.6%of orders come back
“Überhaupt fühlt sich das Produkt nicht wertig an”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Auflaufform Edelstahl questions

Answered from the same tracked data.