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Auflaufform

Maybe

Products sell for $23.19 on average, inside the sweet spot. But demand is soft, at -34.2% this quarter, so Auflaufform is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size
€693K/yr1.4M searches / yr
90-day growth
-34.2%search demand this quarter
Competition
36%top-5 click share · 31 brands · 105 sellers

Flapen Score

Auflaufform against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Auflaufform is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auflaufform market on Amazon at a glance

Shoppers on Amazon Germany searched for Auflaufform 1.4M times last year and spent an estimated €693K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €693K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
2.2%
Market size, estimated
€693Ka year
Peak month
December2.2× the quietest month
Top search term
auflaufform679K searches a year

02 · Price

A sale here is worth €23.19.

Listings sell for €23.19 on average, from €7.18 to €62.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €23.19 that is €6K to €12K a year per listing.

Average price
€23.19inside the $15 to $100 sweet spot
Price range
€7.18–€62.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #84 within Backen. It carries 1,164 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
10.9%
Average rank
#84in Backen
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,164per listing
Listings tracked
51

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Auflaufform products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

105

Top-5 brand share

66%

Top 20: 92%

Top-5 click share

36%

Top 20: 75%

Open market

30%

  • Brand 124%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

Auflaufform search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Auflaufform search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auflaufform679K/yr
  • auflaufform groß202K/yr
  • lasagne auflaufform77K/yr
  • auflaufform glas72K/yr
  • auflaufform keramik70K/yr
  • auflaufformen62K/yr
  • lasagneform36K/yr
  • glas auflaufform26K/yr
  • keramik auflaufform20K/yr
  • ofenform19K/yr

Reviews and returns

What reviews say buyers love and hate about Auflaufform

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
2.4%of orders come back
“Wirkt erstenmal klein”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Auflaufform questions

Answered from the same tracked data.