Skip to content

Aufblasbares Nackenkissen

Fail

Demand is soft, at -7.1% this quarter, so Aufblasbares Nackenkissen is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€234K/yr355K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
55%top-5 click share · 19 brands · 23 sellers

Flapen Score

Aufblasbares Nackenkissen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Aufblasbares Nackenkissen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aufblasbares Nackenkissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Aufblasbares Nackenkissen 355K times last year and spent an estimated €234K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
5.1%
Market size, estimated
€234Ka year
Peak month
September1.7× the quietest month
Top search term
nackenkissen aufblasbar101K searches a year

02 · Price

A sale here is worth €12.81.

Listings sell for €12.81 on average, from €5.37 to €24.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €12.81 that is €10K to €13K a year per listing.

Average price
€12.81under the $15 to $100 sweet spot
Price range
€5.37–€24.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€13K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #70 within Bettwaren & Bettwäsche. It carries 1,995 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#70in Bettwaren & Bettwäsche
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,995per listing
Listings tracked
30

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Aufblasbares Nackenkissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

24%

  • Brand 120%
  • Brand 218%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Aufblasbares Nackenkissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Aufblasbares Nackenkissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nackenkissen aufblasbar101K/yr
  • aufblasbares nackenkissen62K/yr
  • nackenkissen flugzeug aufblasbar51K/yr
  • reisekissen aufblasbar33K/yr
  • nackenhörnchen aufblasbar23K/yr
  • aufblasbares nackenkissen flugzeug13K/yr
  • aufblasbares reisekissen11K/yr
  • aufblasbare nackenkissen7K/yr
  • nackenkissen aufblasbar flugzeug8K/yr
  • flugzeug kissen aufblasbar7K/yr

Reviews and returns

What reviews say buyers love and hate about Aufblasbares Nackenkissen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Komfort insgesamt”
19%of negative reviews mention “Gesamtgröße”
4.2%of orders come back
“Größe XL fällt klein aus”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aufblasbares Nackenkissen questions

Answered from the same tracked data.