Aufblasbares Nackenkissen
FailDemand is soft, at -7.1% this quarter, so Aufblasbares Nackenkissen is a Fail.
- Flapen Score
- 47 / 100Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 4847
- Market size
- €234K/yr355K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 23 sellers
Flapen Score
Aufblasbares Nackenkissen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Aufblasbares Nackenkissen is stronger. Inside it, weaker.
Market
The Aufblasbares Nackenkissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Aufblasbares Nackenkissen 355K times last year and spent an estimated €234K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €234Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- nackenkissen aufblasbar101K searches a year
02 · Price
A sale here is worth €12.81.
Listings sell for €12.81 on average, from €5.37 to €24.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €12.81 that is €10K to €13K a year per listing.
- Average price
- €12.81under the $15 to $100 sweet spot
- Price range
- €5.37–€24.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €10K–€13K
- Returns
- 4.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #70 within Bettwaren & Bettwäsche. It carries 1,995 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #70in Bettwaren & Bettwäsche
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,995per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Aufblasbares Nackenkissen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
23
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
24%
- Brand 120%
- Brand 218%
- Brand 314%
- Brand 412%
- Brand 58%
- Brand 65%
Demand
Aufblasbares Nackenkissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Aufblasbares Nackenkissen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nackenkissen aufblasbar101K/yr
- aufblasbares nackenkissen62K/yr
- nackenkissen flugzeug aufblasbar51K/yr
- reisekissen aufblasbar33K/yr
- nackenhörnchen aufblasbar23K/yr
- aufblasbares nackenkissen flugzeug13K/yr
- aufblasbares reisekissen11K/yr
- aufblasbare nackenkissen7K/yr
- nackenkissen aufblasbar flugzeug8K/yr
- flugzeug kissen aufblasbar7K/yr
Reviews and returns
What reviews say buyers love and hate about Aufblasbares Nackenkissen
We read the reviews and the return reasons for every product selling here.
“Größe XL fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aufblasbares Nackenkissen questions
Answered from the same tracked data.









