Is aquarellpapier profitable to sell on Amazon Germany?

The niche generates €264K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (45/100).

How competitive is the aquarellpapier niche?

15 brands and 69 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in aquarellpapier?

Top complaints mined from reviews: Farbe, Papierqualität, beworben Vs Tatsächliches Produkt. The return rate is 0.5%.

When does demand for aquarellpapier peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the aquarellpapier niche?

Listings span €4.42–€13.12; the average listing price is €8.61 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.

aquarellpapier

Skip it

Prices mostly outside the sweet spot ($4.42–$13.12) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay€264K

€264K/yr · 365K searches

Review moat

Okay2,199.4

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.61

avg listing price — sweet spot $15–$100

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Price range

Bad€4.42–€13.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, aquarellpapier is a €264K/yr Amazon Germany market (365K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

aquarellpapier market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: €258K–€344K; units × avg price
Conversion rate: 8.4%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.8%
Avg brand age: 40 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

Artecho30%
CreaTek12%
Koncci11%
Clairefontaine8%
KINSPORY8%
Canson6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top aquarellpapier search terms

aquarellpapier222K/yr -23.2%5.9% conv.
aquarellpapier a442K/yr -15.9%9.8% conv.
aquarell papier20K/yr -22.0%4.3% conv.
watercolor paper16K/yr -4.9%4.3% conv.
aquarellblock17K/yr -18.7%4.0% conv.
aquarellblock a411K/yr -16.1%8.6% conv.
aquarell block9K/yr -16.7%4.5% conv.
aquarell papier a48K/yr -26.7%9.2% conv.
watercolour paper4K/yr -10.2%4.5% conv.
aquarellpapier 300g6K/yr -25.2%4.0% conv.

All search terms

Top aquarellpapier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artecho Aquarellpapier A4 300g 40 Blatt mit Aquarellpinsel und Bleistift Weiß Aquarellblock 21×29.7 cm Malblock für Aquarell Acryl Zeichnen Malen.

Artecho€7.764.6★707 rev

Koncci Aquarellpapier A4 40 Blatt Aquarellblock Kaltgepresst 300g/m Weißes Aquarell Papier Watercolor paper für Aquarellmalerei und Zeichnung Geeignet für Studenten Anfänger Künstler

Koncci€7.994.6★587 rev

CANSON XL Aquarelle C400039170: Aquarellpapier - Aquarellblock in DIN A4 - 300g - mit Spiralbindung als Ringbuch - Malblock optimal für Wasserfarben & Aquarell Blau

Canson€7.064.7★18,553 rev

Aquarellpapier 300g/m 50 Blatt hochwertiges Aquarellpapier für Aquarell Gouache & Acrryl Robust und säurefrei für brillante Ergebnisse Vielseitiges Watercolor Paper.

RMIVEGLIA€8.414.1★181 rev

Clairefontaine 975720C - Aquarell Malblock Goldline 70 Blatt 300g Zeichenpapier mittelfein gekörnt DIN A5 14 8x21 cm 1 Stück

Clairefontaine€8.644.6★2,151 rev

Newest

by launch date

120 Blätter Aquarellpapier 300g Postkarten Blanko Aquarellpapier Aqurellpapierblock Dickes Aquarellblock 17 8 x 12 7 cm Aquarell Karten für Aquarell Zeichnen und Lettering

pobuu€12.0012 rev

5mo ago

Jusart Aquarellblock A4 23cmx30.5cm 300 g/m/140 lb kaltgepresstes Aquarellpapier säurefrei für nasse und trockene Medien Aquarell Gouache und Skizzen 20 Blatt perfekt für Studenten Künstler

JusArt€5.57177 rev

6mo ago

Jusart A4 Aquarellblock 23cmx30.5cm 300 g/m/140 lb kaltgepresstes Aquarellpapier säurefrei für nasse und trockene Medien Aquarell Gouache und Skizzen 20 Blatt perfekt für Studenten Künstler

JusArt€5.66177 rev

6mo ago

Belmique Aquarellpapier A6 Set inkl. XXL-Zubehör mit 60 Seiten I Aquarell Block mit rauer & glatter Oberfläche 300 g/m inkl. Brushpen Bleistift Videokurs & Zubehör

Belmique€9.1918 rev

8mo ago

120 Blätter Aquarellpapier 300g Postkarten Blanko Aquarellpapier Weiß Aqurellpapierblock 12.7 * 17.9 cm Aquarell Karten für Aquarell Zeichnen und Lettering Geeignet für Anfänger Künstler Studenten

Zylota€12.5754 rev

9mo ago

What buyers say about aquarellpapier

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt39%

“Super Qualität”

Preis-Leistungs-Verhältnis12%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt8%

“Wie erwartet, alles super”

Papierqualität7%

“Das Papier ist nicht schlecht”

Farbe5%

“Watercolor”

Dicke5%

“Gute Dicke, Wertig, Wunderbar”

Benutzerfreundlichkeit3%

“Absolut brauchbar”

Gesamtgröße3%

“Passt perfekt”

Textur/Konsistenz – insgesamt2%

“Super schöne Struktur/hochwertig”

Saugfähigkeit2%

“Mach einen guten Eindruck, saugfähig und mir macht es Spaß darauf zu malen”

What buyers complain about

Farbe19%

“nimmt die Farbe nicht gut an.”

Papierqualität13%

“Bin von dem Papier enttäuscht”

beworben Vs Tatsächliches Produkt8%

“Sieht anders aus als auf den Produktfotos”

Wasserbeständigkeit7%

“Bei richtig nass in nass wellt es sich natürlich schon,”

Qualität insgesamt6%

“Schlechte Qualität”

Funktionalität insgesamt5%

“Es funktionierte nicht”

Preis-Leistungs-Verhältnis4%

“preis naja etwas billiger wäre besser”

Lackqualität4%

“Die Textur ist im Nass in Nass Malen fürchterlich da das Papier lapprig wird”

Benutzerfreundlichkeit4%

“Schwierig zu trennen”

Gewicht schwer4%

“Etwas schwer für kleine Kinder”

Top return reasons

Gesamtgröße38%

Farbe12%

Qualität insgesamt8%

Papierqualität5%

beworben Vs Tatsächliches Produkt5%

Dicke4%

Kratzfestigkeit4%

Funktionalität insgesamt3%

Defekt Material/Teile3%

Preis-Leistungs-Verhältnis3%

Common questions

Is aquarellpapier profitable to sell on Amazon Germany?: The niche generates €264K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (45/100).
How competitive is the aquarellpapier niche?: 15 brands and 69 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in aquarellpapier?: Top complaints mined from reviews: Farbe, Papierqualität, beworben Vs Tatsächliches Produkt. The return rate is 0.5%.
When does demand for aquarellpapier peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the aquarellpapier niche?: Listings span €4.42–€13.12; the average listing price is €8.61 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.