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51

aqua clean filter philips

Worth a look

Shows searches that convert (18.7% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 92Growth 15Conversion 99Competition 19Returns 98Price range 75Avg price 81Brand share 14Review moat 23Quality gap 23

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great€1.9M

€1.9M/yr · 573K searches

Avg price

Great€17.31

avg listing price — sweet spot $15–$100

Price range

Great€10.15–€29.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,589.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, aqua clean filter philips is a €1.9M/yr Amazon Germany market (573K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

aqua clean filter philips market data

Units sold / yr
80K–100K
avg 6,000–8,000/product
Revenue / yr
€1.4M–€1.7M
units × avg price
Conversion rate
18.7%
Avg BSR
#22
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
192 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

101

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • PHILIPS60%
  • Waterdrop11%
  • AQUA CREST11%
  • Mutital8%
  • FILSWA4%
  • Molifal3%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top aqua clean filter philips search terms

  • aqua clean filter philips113K/yr
  • philips aqua clean filter101K/yr
  • philips wasserfilter47K/yr
  • philips filter22K/yr
  • saeco aqua clean wasserfilter30K/yr
  • aquaclean wasserfilter philips30K/yr
  • wasserfilter philips kaffeevollautomat27K/yr
  • philips kaffeevollautomat filter21K/yr
  • philips aqua clean25K/yr
  • philips water filter15K/yr
All search terms

Top aqua clean filter philips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€185K20%€370K30%€556K40%€741K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about aqua clean filter philips

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Filter passt”

Preis-Leistungs-Verhältnis20%

“Preis /Leistung super”

Filterung17%

“Beste Filter”

Qualität insgesamt15%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Erfüllt sein Zweck”

Kompatibilität – insgesamt3%

“Passend für PHILIPS Fully automatic espresso machine 2200 series”

Benutzerfreundlichkeit2%

“Easy handzuhaben”

Montage/Installation2%

“Installation einfach”

Effizienz1%

“So haben ihn jetzt das erste Ma drin alles super und klappt einwandfrei”

Haltbarkeit1%

“alles gut verlaufen”

What buyers complain about

Filterung27%

“Ein Filter ist defekt”

Preis-Leistungs-Verhältnis21%

“Die Filter sind recht teuer”

Funktionalität insgesamt8%

“No function at all”

Haltbarkeit4%

“Zu teuer und miese Haltbarkeit”

Qualität insgesamt4%

“Leider ein Flop”

Gesamtgröße3%

“Achtung auf die Maße: der Filter ist recht groß”

Kompatibilität – insgesamt3%

“Leider habe ich beim Kauf nicht genau darauf geachtet, ob die Filter tatsächlich zu meiner Espressomaschine kompatibel sind”

Produktzustand3%

“NOT NEW, PRODUCT WAS USED, BEWARE”

Materialqualität2%

“Kein Wunder das hier Filtermaterial ausweicht”

beworben Vs Tatsächliches Produkt2%

“Das lag eindeutig an mir und nicht am Produkt selbst”

Top return reasons

Gesamtgröße34%
Filterung18%
Kompatibilität – insgesamt18%
Funktionalität insgesamt6%
beworben Vs Tatsächliches Produkt5%
Montage/Installation2%
Defekt Material/Teile2%
Produktzustand2%
Konnektivität – insgesamt2%
Qualität insgesamt2%

Common questions

Is aqua clean filter philips profitable to sell on Amazon Germany?
The niche generates €1.9M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the aqua clean filter philips niche?
7 brands and 101 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in aqua clean filter philips?
Top complaints mined from reviews: Filterung, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.4%.
When does demand for aqua clean filter philips peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the aqua clean filter philips niche?
Listings span €10.15–€29.65; the average listing price is €17.31 (sweet spot $15–$100). The average incumbent carries 8,590 reviews — the moat a new listing must climb.