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Apex Legends

a small market ($10K/yr) — Apex Legends doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48

Market size 3Growth 20Conversion 12Competition 31Returns 84Price range 65Avg price 95Brand share 23Review moat 87Quality gap 88
This niche Category average · 4,240 niches

Is Apex Legends profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Apex Legends is a €10K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Apex Legends: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 1.0% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr500
Search volume / yr-11.0%28K
Conversion rate1.0%
Avg price€37.64

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 20
Top-5 product click share66%
Open market9%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement13%
New entrants (1y)6· 0 succeeded
Avg rating4.1★
Avg reviews270

Top Apex Legends products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€412€824€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

Brands

8 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • haobook47%
  • Wonsunte21%
  • JHRFU11%
  • Funko8%
  • ELZNIR GAMES4%
  • RDCIRP4%
  • Open — no brand owns it (2 brands, 5%)

Apex Legends demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR1.0%Products15Brands8Top 5 Brands91%OOS Rate14.4%Rating4.1★Reviews270Avg BSR#5,348
1K600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Apex Legends search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apex legends20K/yr
  • apex legends heirloom5K/yr
  • apex legends merch3K/yr

What reviews say buyers love and hate about Apex Legends

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Preis-Leistungs-Verhältnis50%

Für den Preis gut

Qualität insgesamt50%

Gute Qualität, entsprechend dem Preis

Apex Legends return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
100%

Common Apex Legends questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apex Legends 41/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 15 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -11.0% over the last 90 days.
Search demand for Apex Legends on Amazon Germany peaks in Dec, where the busiest month runs 2.4× the quietest.