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Apex Legends

Fail

Shoppers spend an estimated $10K a year here, so Apex Legends is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€10K/yr28K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
66%top-5 click share · 8 brands · 20 sellers

Flapen Score

Apex Legends against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Apex Legends is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apex Legends market on Amazon at a glance

Shoppers on Amazon Germany searched for Apex Legends 28K times last year and spent an estimated €10K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
1.0%
Market size, estimated
€10Ka year
Peak month
December2.4× the quietest month
Top search term
apex legends20K searches a year

02 · Price

A sale here is worth €37.64.

Listings sell for €37.64 on average, from €10.62 to €140.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €37.64 that is €0 to €4K a year per listing.

Average price
€37.64inside the $15 to $100 sweet spot
Price range
€10.62–€140.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #5,348 within Thermosgefäße. It carries 270 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
27%
Out of stock, average day
14.4%
Average rank
#5,348in Thermosgefäße
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
270per listing
Listings tracked
15

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Apex Legends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Brand 147%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Apex Legends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Apex Legends search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apex legends20K/yr
  • apex legends heirloom5K/yr
  • apex legends merch3K/yr

Reviews and returns

What reviews say buyers love and hate about Apex Legends

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Preis-Leistungs-Verhältnis”
1.6%of orders come back
“Für den Preis gut”
A buyer, on “Preis-Leistungs-Verhältnis”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Apex Legends questions

Answered from the same tracked data.