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Amiibo

Fail

Demand is soft, at -31.1% this quarter, so Amiibo is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€86K/yr289K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
51%top-5 click share · 11 brands · 259 sellers

Flapen Score

Amiibo against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Amiibo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amiibo market on Amazon at a glance

Shoppers on Amazon Germany searched for Amiibo 289K times last year and spent an estimated €86K. The top 5 brands take 85% of clicks. Demand peaks in Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
0.9%
Market size, estimated
€86Ka year
Peak month
April1.7× the quietest month
Top search term
amiibo250K searches a year

02 · Price

A sale here is worth €32.57.

Listings sell for €32.57 on average, from €7.10 to €214.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €32.57 that is €0 to €3K a year per listing.

Average price
€32.57inside the $15 to $100 sweet spot
Price range
€7.10–€214.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #622 within Dekoartikel. It carries 8,497 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
79%
Out of stock, average day
21.2%
Average rank
#622in Dekoartikel
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
8,497per listing
Listings tracked
28

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Amiibo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€7K€10K€14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

259

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 91%

Open market

9%

  • Nintendo38%
  • SP LLC.15%
  • AZEAM15%
  • YMW9%
  • Capcom8%
  • LEGO6%
  • Open — no brand owns it (5 brands, 9%)

Demand

Amiibo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Amiibo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amiibo250K/yr
  • nintendo amiibo12K/yr
  • amiibo figuren8K/yr
  • amibo10K/yr
  • nintendo switch amiibo7K/yr
  • amiboo2K/yr

Reviews and returns

What reviews say buyers love and hate about Amiibo

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.6%of orders come back
“Lackgesoffen teuer”
A buyer, on “Preis-Leistungs-Verhältnis”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amiibo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data