amiibo
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€32.57avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay€7.10–€214.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad8,497.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad€86K€86K/yr · 289K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, amiibo is a €86K/yr Amazon Germany market (289K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
amiibo market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €98K–€130K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #622
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 36%
- Out of stock
- 21.2%
- Avg brand age
- 30 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
259
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
9%
- Nintendo38%
- SP LLC.15%
- AZEAM15%
- YMW9%
- Capcom8%
- LEGO6%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Top amiibo search terms
- amiibo250K/yr
- nintendo amiibo12K/yr
- amiibo figuren8K/yr
- amibo10K/yr
- nintendo switch amiibo7K/yr
- amiboo2K/yr
Top amiibo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar
SP LLC.€27.004.3★12 rev
AZEAM Acryl Riser Display Regal Ständer für Amiibo Funko Pops Figuren Tischplatte klar für Nagellack Gewürz Kosmetik Kunsthandwerk Schmuckständer Cupcake Dessert Figures 3-Stufig 1-Stück (30cm)
AZEAM€7.104.4★1,923 rev
Allmiibo Smart NFC Emulator kompatibel mit Switch/3DS 50+ Spiele und 3000 NFC Datenspeicher 1 2 Zoll OLED-Bildschirm
YMW€35.164.4★229 rev
amiibo Karten 3 Stk. Animal Crossing (Vol. 5)
Nintendo€11.844.7★17,238 rev
amiibo Zelda The Wind Waker
Nintendo€18.894.7★67,784 rev
Newest
by launch date
Amiibo Rudy Monster Hunter Stories 3: Twisted Reflection
Capcom€21.939 rev
Amiibo RATHA Monster Hunter Stories 3: Twisted Reflection
Capcom€27.504 rev
Amiibo RATHA V Monster Hunter Stories 3: Twisted Reflection
Capcom€27.649 rev
Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar
SP LLC.€27.0012 rev
50x NFC Tags NTAG215 mit Aufbewahrungsbox NFC Sticker NFC Chip Aufkleber Wiederbeschreibbar Wasserdicht Kompatibel mit Amiibo & TagMo NFC Tag Sticker für Smartphone & Smart Home
JIAN BOLAND€8.4919 rev
Trending
90-day click momentum50x NFC Tags NTAG215 mit Aufbewahrungsbox NFC Sticker NFC Chip Aufkleber Wiederbeschreibbar Wasserdicht Kompatibel mit Amiibo & TagMo NFC Tag Sticker für Smartphone & Smart Home
JIAN BOLAND€8.494.8★
50Pcs NFC Tags NTAG215 NFC Tags Blanko Weiß Karte 25 mm NFC Stickers NFC Münzkarten Kompatibel mit Amiibo with Adhesive Back NFC Enabled Phones and Devices
Leikurvo€8.214.3★
Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar
SP LLC.€27.004.3★
Kirby Amiibo (Super Smash Bros Serie)
Nintendo€30.534.7★
amiibo Zelda The Wind Waker
Nintendo€18.894.7★
What buyers say about amiibo
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Cooles Lego Produkt”
“Regal”
“Sein Geld wert”
“Ware entspricht den Fotos”
“Einfache Montage, gute Qualität”
“Design, Steine-Qualität und Preis-Leistung sind hervorragend, eines der schönsten Sets, das Lego herausgebracht hat”
“Macht Spaß”
“SUPER GUT SCHNELL AUF GEBAUET”
“Die Anleitung ist verständlich”
What buyers complain about
“Lackgesoffen teuer”
“Leider war die Platte die den Display darstellt zerschrabbt”
“Sehr schlechte Qualität bricht Direct zusammen”
“Es fällt klein aus”
“Teile fehlen”
“scheint gebraucht gewesen zu sein”
“Instabiel”
“Die sind zerkrast”
“Warum konntet ihr nicht alles bedrucken deshalb zwei Sterne abzug”
“Schutzfolie ging schwer ab”
Top return reasons
Common questions
- Is amiibo profitable to sell on Amazon Germany?
- The niche generates €86K/yr across 28 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the amiibo niche?
- 11 brands and 259 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in amiibo?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamt anzeigen, Qualität insgesamt. The return rate is 1.6%.
- When does demand for amiibo peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the amiibo niche?
- Listings span €7.10–€214.59; the average listing price is €32.57 (sweet spot $15–$100). The average incumbent carries 8,497 reviews — the moat a new listing must climb.