- Flapen Score
- 38 / 100Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 4838
- Market size
- €86K/yr289K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 259 sellers
Flapen Score
Amiibo against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Amiibo is stronger. Inside it, weaker.
Market
The Amiibo market on Amazon at a glance
Shoppers on Amazon Germany searched for Amiibo 289K times last year and spent an estimated €86K. The top 5 brands take 85% of clicks. Demand peaks in Apr. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €86Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- amiibo250K searches a year
02 · Price
A sale here is worth €32.57.
Listings sell for €32.57 on average, from €7.10 to €214.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €32.57 that is €0 to €3K a year per listing.
- Average price
- €32.57inside the $15 to $100 sweet spot
- Price range
- €7.10–€214.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #622 within Dekoartikel. It carries 8,497 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 79%
- Out of stock, average day
- 21.2%
- Average rank
- #622in Dekoartikel
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 8,497per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Amiibo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar
- Price
- €27.00
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

AZEAM Acryl Riser Display Regal Ständer für Amiibo Funko Pops Figuren Tischplatte klar für Nagellack Gewürz Kosmetik Kunsthandwerk Schmuckständer Cupcake Dessert Figures 3-Stufig 1-Stück (30cm)
- Price
- €7.10
- Rating
- 4.4/5
- Reviews
- 1,923
- Age
- 4y ago

Allmiibo Smart NFC Emulator kompatibel mit Switch/3DS 50+ Spiele und 3000 NFC Datenspeicher 1 2 Zoll OLED-Bildschirm
- Price
- €35.16
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 8mo ago

amiibo Karten 3 Stk. Animal Crossing (Vol. 5)
- Price
- €11.84
- Rating
- 4.7/5
- Reviews
- 17,238
- Age
- 4y ago

amiibo Zelda The Wind Waker
- Price
- €18.89
- Rating
- 4.7/5
- Reviews
- 67,784
- Age
- 9y ago
Trending
estimated 90-day click momentum
50x NFC Tags NTAG215 mit Aufbewahrungsbox NFC Sticker NFC Chip Aufkleber Wiederbeschreibbar Wasserdicht Kompatibel mit Amiibo & TagMo NFC Tag Sticker für Smartphone & Smart Home
- Price
- €8.49
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 6mo ago

50Pcs NFC Tags NTAG215 NFC Tags Blanko Weiß Karte 25 mm NFC Stickers NFC Münzkarten Kompatibel mit Amiibo with Adhesive Back NFC Enabled Phones and Devices
- Price
- €8.21
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 2y ago

Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar
- Price
- €27.00
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

Kirby Amiibo (Super Smash Bros Serie)
- Price
- €30.53
- Rating
- 4.7/5
- Reviews
- 67,784
- Age
- 11y ago

amiibo Zelda The Wind Waker
- Price
- €18.89
- Rating
- 4.7/5
- Reviews
- 67,784
- Age
- 9y ago
Newest
by launch date
Amiibo Rudy Monster Hunter Stories 3: Twisted Reflection
- Price
- €21.93
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 4mo ago

Amiibo RATHA Monster Hunter Stories 3: Twisted Reflection
- Price
- €27.50
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago

Amiibo RATHA V Monster Hunter Stories 3: Twisted Reflection
- Price
- €27.64
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 4mo ago

Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar
- Price
- €27.00
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

50x NFC Tags NTAG215 mit Aufbewahrungsbox NFC Sticker NFC Chip Aufkleber Wiederbeschreibbar Wasserdicht Kompatibel mit Amiibo & TagMo NFC Tag Sticker für Smartphone & Smart Home
- Price
- €8.49
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
259
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 91%
Open market
9%
- Nintendo38%
- SP LLC.15%
- AZEAM15%
- YMW9%
- Capcom8%
- LEGO6%
- Open — no brand owns it (5 brands, 9%)
Demand
Amiibo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.7×
Search terms
Top Amiibo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amiibo250K/yr
- nintendo amiibo12K/yr
- amiibo figuren8K/yr
- amibo10K/yr
- nintendo switch amiibo7K/yr
- amiboo2K/yr
Reviews and returns
What reviews say buyers love and hate about Amiibo
We read the reviews and the return reasons for every product selling here.
“Lackgesoffen teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amiibo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









