Allzweckmesser
FailThe top 5 brands take 100% of clicks, so Allzweckmesser is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €102K/yr85K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 49%top-5 click share · 5 brands · 217 sellers
Flapen Score
Allzweckmesser against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Allzweckmesser is stronger. Inside it, weaker.
Market
The Allzweckmesser market on Amazon at a glance
Shoppers on Amazon Germany searched for Allzweckmesser 85K times last year and spent an estimated €102K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €102Ka year
- Peak month
- February4.6× the quietest month
- Top search term
- tefal messer25K searches a year
02 · Price
A sale here is worth €27.62.
Listings sell for €27.62 on average, from €8.24 to €93.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €27.62 that is €0 to €3K a year per listing.
- Average price
- €27.62inside the $15 to $100 sweet spot
- Price range
- €8.24–€93.30
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Küchenmesser. It carries 1,800 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Küchenmesser
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,800per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Allzweckmesser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Ice Force Universalmesser 11cm Klinge Made in Germany Edelstahl Küchenmesser für Obst Gemüse & Kräuter Korrisonsschutz Allzweckmesser mit Handschutz Edelstahl schwarz K23209
- Price
- €8.49
- Rating
- 4.7/5
- Reviews
- 1,715
- Age
- 8y ago

Tefal Ice Force 3-teiliges Messerset Fleischmesser 20 cm Santokumesser 18 cm Universalmesser 11 cm deutscher Edelstahl lang anhaltende Schneidleistung und Schärfe Edelstahl/Schwarz K232S374
- Price
- €33.24
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 4y ago

Tefal Ice Force Kochmesser 20 cm Klinge Korrosionsschutz Handschutz Made in Germany Edelstahl lang anhaltende Schneidleistung und Schärfe Edelstahl/Schwarz K23202
- Price
- €12.26
- Rating
- 4.7/5
- Reviews
- 1,188
- Age
- 8y ago

Tefal Ice Force Messerblock aus Holz 5 Messer Brotmesser 20 cm Chefmesser Santokumesser 18 cm Gemüsemesser 11 cm Tranchiermesser 9 cm Edelstahl braun/schwarz K232S5
- Price
- €51.94
- Rating
- 4.6/5
- Reviews
- 1,456
- Age
- 6y ago

WMF Touch Messerset 2-teilig scharfes Küchenmesser-Set aus Spezialklingenstahl antihaftbeschichtet und ergonomisch geformt mit Schutzhüllen bestehend aus Kochmesser und Gemüsemesser schwarz
- Price
- €11.92
- Rating
- 4.7/5
- Reviews
- 12,239
- Age
- 13y ago
Trending
estimated 90-day click momentum
Tefal EverSharp Pro 5-teiliges Messer-Set mit selbstschärfendem Messerblock patentierte Schärftechnologie deutscher rostfreier Edelstahl Schwarz K2976S04
- Price
- €93.30
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 7mo ago

Tefal Precision 3-tlg. Messer-Set Kochmesser 15 cm Universalmesser 12 cm Schälmesser 9 cm schärfste Messer 22-Klingenwinkel Eishärtungstechnologie Wellenmuster Edelstahl K289S334
- Price
- €45.96
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

Tefal Ice Force 3-teiliges Messerset Schälmesser 9cm Chef-Messer 20cm Universalmesser 11cm deutscher Edelstahl ergonomischer Griff lang anhaltende Schneideleistung und Schärfe schwarz K2323S
- Price
- €26.30
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 5y ago

Tefal K122S2 Fresh Kitchen 2er Set Kochmesser 15 cm + Gemüsemesser 9 cm | Edelstahl Klinge + titanverstärkte Antihaftbeschichtung | Schutzhülle | spülmaschinenfest | Schwarz/Pink/Grün
- Price
- €13.78
- Rating
- 4.5/5
- Reviews
- 589
- Age
- 7y ago

Tefal Ice Force Schälmesser 9cm Klinge Korrosionsschutz Handschutz Made in Germany Edelstahl lang anhaltende Schneidleistung und Schärfe Edelstahl/Schwarz K23205
- Price
- €8.24
- Rating
- 4.6/5
- Reviews
- 1,513
- Age
- 8y ago
Newest
by launch date
Tefal EverSharp Pro 5-teiliges Messer-Set mit selbstschärfendem Messerblock patentierte Schärftechnologie deutscher rostfreier Edelstahl Schwarz K2976S04
- Price
- €93.30
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 7mo ago

Tefal EverSharp Pro 6-teiliger Messerblock patentierte Schärftechnologie selbstschärfend Verriegelungssystem deutscher rostfreier Edelstahl für Gemüse Fleisch & Brot Blau K297S744
- Price
- €91.49
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 1y ago

Tefal Precision 3-tlg. Messer-Set Kochmesser 15 cm Universalmesser 12 cm Schälmesser 9 cm schärfste Messer 22-Klingenwinkel Eishärtungstechnologie Wellenmuster Edelstahl K289S334
- Price
- €45.96
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

Moritz & Moritz Profi Küchenmesser 13 cm - Universalmesser Küche Kochmesser - Allzweckmesser für Obst Gemüse Fleisch und mehr - Ergonomischer Griff aus Akazienholz - Deutscher Messerstahl
- Price
- €13.26
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 2y ago

Jamie Oliver by Tefal 5-teiliges Küchenmesser-Set + Block Koch-/Santoku-/Brot-/Universal-/Schälmesser eisgehärtet deutsche Edelstahlklingen Akazienholz-Block Braun K267S556
- Price
- €74.49
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
217
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
0%
- Tefal86%
- WMF7%
- PAUDIN4%
- Moritz & Moritz2%
- GRÄWE1%
Demand
Allzweckmesser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 4.6×
Search terms
Top Allzweckmesser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tefal messer25K/yr
- allzweckmesser20K/yr
- jamie oliver messer10K/yr
- allzweckmesser küche6K/yr
- tefal ice force7K/yr
- universalmesser küche6K/yr
- messer tefal5K/yr
- tefal ice force messer5K/yr
- tefal ice force universalmesser644/yr
- tefal universalmesser535/yr
Reviews and returns
What reviews say buyers love and hate about Allzweckmesser
We read the reviews and the return reasons for every product selling here.
“Hält nicht, was es verspricht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Allzweckmesser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









