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Allzweckmesser

Fail

The top 5 brands take 100% of clicks, so Allzweckmesser is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€102K/yr85K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
49%top-5 click share · 5 brands · 217 sellers

Flapen Score

Allzweckmesser against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Allzweckmesser is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allzweckmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Allzweckmesser 85K times last year and spent an estimated €102K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
4.3%
Market size, estimated
€102Ka year
Peak month
February4.6× the quietest month
Top search term
tefal messer25K searches a year

02 · Price

A sale here is worth €27.62.

Listings sell for €27.62 on average, from €8.24 to €93.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €27.62 that is €0 to €3K a year per listing.

Average price
€27.62inside the $15 to $100 sweet spot
Price range
€8.24–€93.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Küchenmesser. It carries 1,800 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Küchenmesser
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,800per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Allzweckmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

217

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

0%

  • Brand 186%
  • Brand 27%
  • Brand 34%
  • Brand 42%
  • Brand 51%

Demand

Allzweckmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 4.6×

Search terms

Top Allzweckmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal messer25K/yr
  • allzweckmesser20K/yr
  • jamie oliver messer10K/yr
  • allzweckmesser küche6K/yr
  • tefal ice force7K/yr
  • universalmesser küche6K/yr
  • messer tefal5K/yr
  • tefal ice force messer5K/yr
  • tefal ice force universalmesser644/yr
  • tefal universalmesser535/yr

Reviews and returns

What reviews say buyers love and hate about Allzweckmesser

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“Hält nicht, was es verspricht”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Allzweckmesser questions

Answered from the same tracked data.