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Airbrush Farben

Fail

Demand is soft, at -27.9% this quarter, so Airbrush Farben is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€95K/yr109K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
59%top-5 click share · 11 brands · 54 sellers

Flapen Score

Airbrush Farben against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Airbrush Farben is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airbrush Farben market on Amazon at a glance

Shoppers on Amazon Germany searched for Airbrush Farben 109K times last year and spent an estimated €95K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
3.2%
Market size, estimated
€95Ka year
Peak month
December1.6× the quietest month
Top search term
airbrush farben81K searches a year

02 · Price

A sale here is worth €27.66.

Listings sell for €27.66 on average, from €7.81 to €110.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €27.66 that is €3K to €7K a year per listing.

Average price
€27.66inside the $15 to $100 sweet spot
Price range
€7.81–€110.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #180 within Malen. It carries 1,431 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#180in Malen
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,431per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Airbrush Farben products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

16%

  • Brand 135%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 16%)

Demand

Airbrush Farben search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Airbrush Farben search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airbrush farben81K/yr
  • airbrush farbe10K/yr
  • airbrush farben set11K/yr
  • airbrush paint4K/yr
  • air brush farbe set3K/yr

Reviews and returns

What reviews say buyers love and hate about Airbrush Farben

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Farbe”
15%of negative reviews mention “Lackqualität”
0.6%of orders come back
“Farbeffekte unvorhersehbar”
A buyer, on “Lackqualität”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Airbrush Farben questions

Answered from the same tracked data.