Air Dry Clay Glaze
FailShoppers spend an estimated $49K a year here, so Air Dry Clay Glaze is a Fail.
- Flapen Score
- 48 / 100Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median48
- Market size
- €49K/yr83K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 58%top-5 click share · 19 brands · 42 sellers
Flapen Score
Air Dry Clay Glaze against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Air Dry Clay Glaze is stronger. Inside it, weaker.
Market
The Air Dry Clay Glaze market on Amazon at a glance
Shoppers on Amazon Germany searched for Air Dry Clay Glaze 83K times last year and spent an estimated €49K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- €49Ka year
- Top search term
- clay varnish7K searches a year
02 · Price
A sale here is worth €10.10.
Listings sell for €10.10 on average, from €3.39 to €20.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €10.10 that is €1K to €3K a year per listing.
- Average price
- €10.10under the $15 to $100 sweet spot
- Price range
- €3.39–€20.21
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #20 within Malen. It carries 279 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #20in Malen
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 279per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Air Dry Clay Glaze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
50ml Air Dry Clay GlazeAir Dry Clay Varnish for Airdry ClayClay Varnish for Air Drying Clay Can Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (gloss)
- Price
- €10.42
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 2y ago

PLINTEX Tondicht Versiegelung 250ml wasserfest & lösungsmittelfrei - Keramik-Versiegelung & Glasur ohne Brennen für Ton Gips Beton Terrakotta & Gießpulver I Made in Germany
- Price
- €11.04
- Rating
- 4.1/5
- Reviews
- 156
- Age
- 8mo ago

Mont Marte Glanzlack für Modelliermasse 120ml Firnis für Polymer Clay und lufthärtenden Ton Farbloser Varnish mit schimmerndem Effekt für Töpferei
- Price
- €10.80
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 4y ago

KREUL 79402 - Acryl Seidenglanzlack seidenglänzend transparent 50 ml Glas auf Wasserbasis Schutz- und Überzugslack für durchgetrocknete Aufmalungen bedingt witterungsbeständig speichelecht
- Price
- €3.39
- Rating
- 4.6/5
- Reviews
- 675
- Age
- 12y ago

Glasur für Ton Lufttrocknend 200ml Air Dry Clay Glaze tonlack Glanzlack für Modelliermasse Keramik Ölmalerei Holz Wasserdicht Kratzfest Gloss Varnish für Air Dry Clay Ton Selbsttrocknend
- Price
- €9.18
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 7mo ago
Trending
estimated 90-day click momentum
prowithlin - Air Dry Clay Glaze - Glänzender Ton Firnis für Lufttrocknenden Ton Keramik Ölfarbe & Holz - Wasserfest Riss- Kratz- & Abriebfest - 60ml mit 2 Pinseln
- Price
- €8.83
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 9mo ago

120 ml Glasur für Ton lufttrocknend 2 Pinsel Air Dry Clay Glaze Glanzlack für Modelliermasse Keramik Holz Ton selbsttrocknend Wasserabweisend & kratzfestVersiegelung gegen Risse und Abnutzung
- Price
- €7.97
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Glasur für Ton Lufttrocknend Air Dry Clay Glaze Tontöpfe zur Verhinderung von Rissen (Gloss)
- Price
- €8.75
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 5mo ago

2x120ml Air Dry Clay Glaze 2 Stück Glasuren für Ton Lufttrocknend Glasur Keramik Ton Glasur Ohne Brennen Ton Versiegelung Glanz Finish Keramikglasur Um zu verhindern Dass Ton Reißt und Zerkratzt
- Price
- €8.07
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Mont Marte Glanzlack für Modelliermasse 120ml Firnis für Polymer Clay und lufthärtenden Ton Farbloser Varnish mit schimmerndem Effekt für Töpferei
- Price
- €10.80
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 4y ago
Newest
by launch date
120 ml Glasur für Ton lufttrocknend 2 Pinsel Air Dry Clay Glaze Glanzlack für Modelliermasse Keramik Holz Ton selbsttrocknend Wasserabweisend & kratzfestVersiegelung gegen Risse und Abnutzung
- Price
- €7.97
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Glasur für Ton Lufttrocknend Air Dry Clay Glaze Tontöpfe zur Verhinderung von Rissen (Gloss)
- Price
- €8.75
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 5mo ago

2x120ml Air Dry Clay Glaze 2 Stück Glasuren für Ton Lufttrocknend Glasur Keramik Ton Glasur Ohne Brennen Ton Versiegelung Glanz Finish Keramikglasur Um zu verhindern Dass Ton Reißt und Zerkratzt
- Price
- €8.07
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Glasur für Ton Lufttrocknend 200ml Air Dry Clay Glaze tonlack Glanzlack für Modelliermasse Keramik Ölmalerei Holz Wasserdicht Kratzfest Gloss Varnish für Air Dry Clay Ton Selbsttrocknend
- Price
- €9.18
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 7mo ago

PLINTEX Tondicht Versiegelung 250ml wasserfest & lösungsmittelfrei - Keramik-Versiegelung & Glasur ohne Brennen für Ton Gips Beton Terrakotta & Gießpulver I Made in Germany
- Price
- €11.04
- Rating
- 4.1/5
- Reviews
- 156
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
42
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 94%
Open market
23%
- EIGTWEN23%
- PLINTEX17%
- KREUL13%
- Mont Marte11%
- DecorRom8%
- TJINHEZ6%
Demand
Air Dry Clay Glaze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked
Search terms
Top Air Dry Clay Glaze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay varnish7K/yr
- clay glaze14K/yr
- glasur für lufttrocknenden ton10K/yr
- ton glasur ohne brennen10K/yr
- air dry clay glaze10K/yr
- ton glasur6K/yr
- keramik glasur5K/yr
- ton lack3K/yr
- glasur ton3K/yr
- klarlack für lufttrocknenden ton4K/yr
Reviews and returns
What reviews say buyers love and hate about Air Dry Clay Glaze
We read the reviews and the return reasons for every product selling here.
“Unzureichend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Dry Clay Glaze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









