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Air Dry Clay Glaze

Fail

Shoppers spend an estimated $49K a year here, so Air Dry Clay Glaze is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€49K/yr83K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
58%top-5 click share · 19 brands · 42 sellers

Flapen Score

Air Dry Clay Glaze against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Air Dry Clay Glaze is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Dry Clay Glaze market on Amazon at a glance

Shoppers on Amazon Germany searched for Air Dry Clay Glaze 83K times last year and spent an estimated €49K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
5.8%
Market size, estimated
€49Ka year
Top search term
clay varnish7K searches a year

02 · Price

A sale here is worth €10.10.

Listings sell for €10.10 on average, from €3.39 to €20.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €10.10 that is €1K to €3K a year per listing.

Average price
€10.10under the $15 to $100 sweet spot
Price range
€3.39–€20.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #20 within Malen. It carries 279 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#20in Malen
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
279per listing
Listings tracked
27

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Air Dry Clay Glaze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

42

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

23%

  • Brand 123%
  • Brand 217%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 66%

Demand

Air Dry Clay Glaze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Air Dry Clay Glaze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay varnish7K/yr
  • clay glaze14K/yr
  • glasur für lufttrocknenden ton10K/yr
  • ton glasur ohne brennen10K/yr
  • air dry clay glaze10K/yr
  • ton glasur6K/yr
  • keramik glasur5K/yr
  • ton lack3K/yr
  • glasur ton3K/yr
  • klarlack für lufttrocknenden ton4K/yr

Reviews and returns

What reviews say buyers love and hate about Air Dry Clay Glaze

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Unzureichend”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Air Dry Clay Glaze questions

Answered from the same tracked data.