Skip to content

Adventskalender Pferde

Fail

The top 5 brands take 100% of clicks, so Adventskalender Pferde is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€50K/yr775K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
68%top-5 click share · 6 brands · 181 sellers

Flapen Score

Adventskalender Pferde against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Adventskalender Pferde is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender Pferde market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender Pferde 775K times last year and spent an estimated €50K. The top 5 brands take 100% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
0.2%
Market size, estimated
€50Ka year
Peak month
November205.3× the quietest month
Top search term
schleich adventskalender129K searches a year

02 · Price

A sale here is worth €30.93.

Listings sell for €30.93 on average, from €17.54 to €78.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €30.93 that is €15K to €23K a year per listing.

Average price
€30.93inside the $15 to $100 sweet spot
Price range
€17.54–€78.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€15K–€23K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #507 within Saisonale Deko. It carries 529 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
75%
Out of stock, average day
5.3%
Average rank
#507in Saisonale Deko
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
529per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Adventskalender Pferde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

181

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Adventskalender Pferde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 205.3×

Search terms

Top Adventskalender Pferde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schleich adventskalender129K/yr
  • adventskalender schleich124K/yr
  • pferde adventskalender78K/yr
  • hobby horse adventskalender11K/yr
  • schleich horse club adventskalender18K/yr
  • pferde adventskalender für echte pferde9K/yr
  • adventskalender pferde49K/yr
  • schleich kalender7K/yr
  • horse club adventskalender7K/yr
  • schleich adventskalender horse club11K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender Pferde

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschenk Zweck”
29%of negative reviews mention “Montage/Installation”
1.5%of orders come back
“für eine Achtjährige zu schwer zusammen zu bauen.”
A buyer, on “Montage/Installation”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Adventskalender Pferde questions

Answered from the same tracked data.