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Adventskalender 2023

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -45.8% this quarter, so Adventskalender 2023 is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€156K/yr1.8M searches / yr
90-day growth
-45.8%search demand this quarter
Competition
39%top-5 click share · 19 brands · 27 sellers

Flapen Score

Adventskalender 2023 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Adventskalender 2023 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender 2023 1.8M times last year and spent an estimated €156K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €156K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
0.4%
Market size, estimated
€156Ka year
Peak month
November4636.0× the quietest month
Top search term
adventskalender schokolade540K searches a year

02 · Price

A sale here is worth €24.89.

Listings sell for €24.89 on average, from €6.11 to €112.00. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €24.89 that is €12K to €19K a year per listing.

Average price
€24.89inside the $15 to $100 sweet spot
Price range
€6.11–€112.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
€12K–€19K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 59.8% of listings are out of stock. The average listing ranks #242 within Saisonale Deko. It carries 933 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
87%
Out of stock, average day
59.8%
Average rank
#242in Saisonale Deko
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
933per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Adventskalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

27

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

39%

Top 20: 98%

Open market

46%

  • Brand 110%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Adventskalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4.0M3.0MSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4636.0×

Search terms

Top Adventskalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adventskalender schokolade540K/yr
  • adventskalender erwachsene236K/yr
  • adventskalender süßigkeiten212K/yr
  • adventskalender 202316K/yr
  • süßigkeiten adventskalender115K/yr
  • adventskalender lindt150K/yr
  • lindt adventskalender141K/yr
  • schoko adventskalender82K/yr
  • kinderschokolade adventskalender94K/yr
  • adventskalender kinderschokolade131K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender 2023

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geschmack insgesamt”
32%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Eintönig und definitiv nicht das Geld wert”
A buyer, on “Preis-Leistungs-Verhältnis”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Adventskalender 2023 questions

Answered from the same tracked data.