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Adventskalender 2022 Kinder

Maybe

The top 5 brands take only 42% of clicks. But buyers convert on only 0.4% of searches, so Adventskalender 2022 Kinder is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48
Market size
€267K/yr3.5M searches / yr
90-day growth
-22.8%search demand this quarter
Competition
23%top-5 click share · 48 brands · 285 sellers

Flapen Score

Adventskalender 2022 Kinder against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Adventskalender 2022 Kinder is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender 2022 Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender 2022 Kinder 3.5M times last year and spent an estimated €267K. The top 5 brands take 42% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €267K a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.4%
Market size, estimated
€267Ka year
Peak month
November595.5× the quietest month
Top search term
adventskalender kinder1.5M searches a year

02 · Price

A sale here is worth €18.32.

Listings sell for €18.32 on average, from €7.81 to €42.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €18.32 that is €2K to €5K a year per listing.

Average price
€18.32inside the $15 to $100 sweet spot
Price range
€7.81–€42.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #320 within Saisonale Deko. It carries 440 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
96%
Out of stock, average day
22.6%
Average rank
#320in Saisonale Deko
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
440per listing
Listings tracked
68

04 · Newcomers

2 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Adventskalender 2022 Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

285

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

23%

Top 20: 58%

Open market

54%

  • Brand 113%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Adventskalender 2022 Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 595.5×

Search terms

Top Adventskalender 2022 Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adventskalender kinder1.5M/yr
  • adventskalender mädchen627K/yr
  • kinder adventskalender109K/yr
  • adventskalender spielzeug44K/yr
  • adventskalender jungs126K/yr
  • weihnachtskalender kinder56K/yr
  • adventskalender für kinder91K/yr
  • adventskalender jungen 6 jahre58K/yr
  • adventskalender junge81K/yr
  • adventskalender jungen217K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender 2022 Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.1%of orders come back
“Absolute Geldverschwendung”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Adventskalender 2022 Kinder questions

Answered from the same tracked data.