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Addi Sockenwunder

Fail

Demand is soft, at -58.8% this quarter, so Addi Sockenwunder is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€50K/yr137K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
38%top-5 click share · 10 brands · 67 sellers

Flapen Score

Addi Sockenwunder against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Addi Sockenwunder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Addi Sockenwunder market on Amazon at a glance

Shoppers on Amazon Germany searched for Addi Sockenwunder 137K times last year and spent an estimated €50K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
1.7%
Market size, estimated
€50Ka year
Top search term
addi stricknadeln28K searches a year

02 · Price

A sale here is worth €21.63.

Listings sell for €21.63 on average, from €4.76 to €134.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €21.63 that is €0 to €2K a year per listing.

Average price
€21.63inside the $15 to $100 sweet spot
Price range
€4.76–€134.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #216 within Häkeln & Stricken. It carries 873 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
86%
Out of stock, average day
2.2%
Average rank
#216in Häkeln & Stricken
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
873per listing
Listings tracked
51

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Addi Sockenwunder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

10 flat

Sellers

67

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

2%

  • Brand 177%
  • Brand 28%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 2%)

Demand

Addi Sockenwunder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 4.8× · 7 of 12 months tracked

Search terms

Top Addi Sockenwunder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • addi stricknadeln28K/yr
  • addi19K/yr
  • addi crasy trio28K/yr
  • addi stricknadeln set6K/yr
  • addi sockenwunder10K/yr
  • addi novel4K/yr
  • crasy trio stricknadeln8K/yr
  • addi crasy trio 2 54K/yr
  • addi rundstricknadeln4K/yr
  • sockenwunder5K/yr

Reviews and returns

What reviews say buyers love and hate about Addi Sockenwunder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
1.4%of orders come back
“Ich stricken mit solchen Nadeln wohl etwas lockerer”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Addi Sockenwunder questions

Answered from the same tracked data.