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Activity Family

Fail

Demand is soft, at -31.0% this quarter, so Activity Family is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€208K/yr119K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 123 sellers

Flapen Score

Activity Family against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Activity Family is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activity Family market on Amazon at a glance

Shoppers on Amazon Germany searched for Activity Family 119K times last year and spent an estimated €208K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €208K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
9.9%
Market size, estimated
€208Ka year
Peak month
December10.3× the quietest month
Top search term
thats not a hat37K searches a year

02 · Price

A sale here is worth €17.77.

Listings sell for €17.77 on average, from €7.35 to €50.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At €17.77 that is €18K to €22K a year per listing.

Average price
€17.77inside the $15 to $100 sweet spot
Price range
€7.35–€50.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
€18K–€22K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #461 within Partyzubehör & Dekoration. It carries 2,305 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#461in Partyzubehör & Dekoration
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
2,305per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Activity Family products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

123

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 162%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Activity Family search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Activity Family search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thats not a hat37K/yr
  • dingsbums spiel9K/yr
  • activity family14K/yr
  • lass dich nicht erwischen spiel9K/yr
  • wie gut kennst du deine familie spiel12K/yr
  • thats not a hat spiel3K/yr
  • verblickt spiel4K/yr
  • activity family classic7K/yr
  • dingsbums3K/yr
  • lass dich nicht erwischen2K/yr

Reviews and returns

What reviews say buyers love and hate about Activity Family

We read the reviews and the return reasons for every product selling here.

83%of positive reviews mention “Spaß/Unterhaltungserlebnis”
67%of negative reviews mention “Spaß/Unterhaltungserlebnis”
1.1%of orders come back
“Machte und nicht soviel Spaß”
A buyer, on “Spaß/Unterhaltungserlebnis”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Activity Family questions

Answered from the same tracked data.