Is activity family profitable to sell on Amazon Germany?

The niche generates €208K/yr across 12 tracked products. 90-day search growth is -31.0%. Flapen's verdict: Skip it (44/100).

How competitive is the activity family niche?

9 brands and 123 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in activity family?

Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Benutzerfreundlichkeit. The return rate is 1.1%.

When does demand for activity family peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 10.3× the quietest.

What does it cost to enter the activity family niche?

Listings span €7.35–€50.34; the average listing price is €17.77 (sweet spot $15–$100). The average incumbent carries 2,305 reviews — the moat a new listing must climb.

activity family

Skip it

Soft demand (-31.0% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.77

avg listing price — sweet spot $15–$100

Price range

Great€7.35–€50.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,305.42

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€208K

€208K/yr · 119K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-31.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, activity family is a €208K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

activity family market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: €178K–€222K; units × avg price
Conversion rate: 9.9%
Avg BSR: #461
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

123

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Ravensburger62%
DINGSBUMS7%
Piatnik7%
Big Potato6%
Goliath5%
Soulbuddy5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.3×

Open Trend

Top activity family search terms

thats not a hat37K/yr -16.1%11.0% conv.
dingsbums spiel9K/yr -39.2%7.2% conv.
activity family14K/yr -65.6%8.0% conv.
lass dich nicht erwischen spiel9K/yr -14.9%8.4% conv.
wie gut kennst du deine familie spiel12K/yr -37.7%8.3% conv.
thats not a hat spiel3K/yr -11.6%8.0% conv.
verblickt spiel4K/yr -35.6%9.8% conv.
activity family classic7K/yr -42.8%10.4% conv.
dingsbums3K/yr -25.8%5.7% conv.
lass dich nicht erwischen2K/yr -11.7%5.1% conv.

All search terms

Top activity family products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ravensburger - 20954 Thats not a hat - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren

Ravensburger€7.354.7★1,406 rev

Ravensburger - 22589 - Thats not a hat - Pop Culture - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren

Ravensburger€7.734.8★368 rev

DINGSBUMS€15.884.5★402 rev

Piatnik 6050 Activity - Family Classic Der Spieleklassiker als Familien Version Junior und Originalkarten Ab 8 Jahren Für 3 bis 16 Spieler Pantomime Zeichnen Partyspiel

Piatnik€14.334.7★17,475 rev

Big Potato Lass Dich Nicht Erwischen | Das Partyspiel mit geheimen Missionen für Familien und Freunde | Unterhaltsames Gesellschaftsspiel

Big Potato€15.754.5★759 rev

Newest

by launch date

WIE GUT KENNST DU DEINE FAMILIE ? Das beliebte Familienspiel mit witzigen Herausforderungen und Fragen | Kartenspiel 150 Karten Gesellschaftsspiel Geschenk | Spieleabend Kinder Teenager Erwachsene

Cre8 Games€15.1089 rev

1y ago

Ravensburger - 24685 Thats not a hat - Incognito - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 12 Jahren

Ravensburger€7.8625 rev

1y ago

Ravensburger - 22589 - Thats not a hat - Pop Culture - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren

Ravensburger€7.73368 rev

2y ago

Nebelkind Snapback-Cap-Herren Damen Flat Brim minimal Curve Kappe mit Stickerei Inked Einheitsgröße OneSize Größenverstellbar Unisex Basecap Streetwear Style Cap mit geradem Schirm

Nebelkind€37.88311 rev

3y ago

Ravensburger Thats Not a Hat Partyspiele für Kinder und Erwachsene ab 8 Jahren 3 bis 8 Spieler

Ravensburger€13.161,325 rev

3y ago

What buyers say about activity family

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis83%

“Super Familienspiel”

Benutzerfreundlichkeit4%

“Macht Spaß und ist einfach”

Preis-Leistungs-Verhältnis3%

“Gut und günstig”

Quizspiele3%

“Eins unserer Lieblingsspiele für zwischendurch”

Qualität insgesamt2%

“Qualität ist sehr gut”

Geschenk Zweck2%

“Tolles Wichtelgeschenk”

Lese-/Schreibfähigkeiten2%

“macht super viel Spaß Voraussetzung alle mitspieler müssen Lesen könnnen.”

Kreativität1%

“Lustiges Spiel, bei dem man auch mitdenken muss”

What buyers complain about

Spaß/Unterhaltungserlebnis67%

“Machte und nicht soviel Spaß”

Benutzerfreundlichkeit17%

“Einfach erklärt, doch schwer zu spielen”

Top return reasons

Gesamtgröße33%

Geschenk Zweck11%

beworben Vs Tatsächliches Produkt11%

Produktzustand9%

Spaß/Unterhaltungserlebnis8%

Defekt Material/Teile5%

Preis-Leistungs-Verhältnis5%

Haftung/Klebrigkeit3%

Form/Stil2%

Funktionalität insgesamt2%

Common questions

Is activity family profitable to sell on Amazon Germany?: The niche generates €208K/yr across 12 tracked products. 90-day search growth is -31.0%. Flapen's verdict: Skip it (44/100).
How competitive is the activity family niche?: 9 brands and 123 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in activity family?: Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Benutzerfreundlichkeit. The return rate is 1.1%.
When does demand for activity family peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 10.3× the quietest.
What does it cost to enter the activity family niche?: Listings span €7.35–€50.34; the average listing price is €17.77 (sweet spot $15–$100). The average incumbent carries 2,305 reviews — the moat a new listing must climb.