Activity Family
FailDemand is soft, at -31.0% this quarter, so Activity Family is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €208K/yr119K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 123 sellers
Flapen Score
Activity Family against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Activity Family is stronger. Inside it, weaker.
Market
The Activity Family market on Amazon at a glance
Shoppers on Amazon Germany searched for Activity Family 119K times last year and spent an estimated €208K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €208K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 9.9%
- Market size, estimated
- €208Ka year
- Peak month
- December10.3× the quietest month
- Top search term
- thats not a hat37K searches a year
02 · Price
A sale here is worth €17.77.
Listings sell for €17.77 on average, from €7.35 to €50.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At €17.77 that is €18K to €22K a year per listing.
- Average price
- €17.77inside the $15 to $100 sweet spot
- Price range
- €7.35–€50.34
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €18K–€22K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #461 within Partyzubehör & Dekoration. It carries 2,305 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #461in Partyzubehör & Dekoration
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,305per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Activity Family products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ravensburger - 20954 Thats not a hat - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren
- Price
- €7.35
- Rating
- 4.7/5
- Reviews
- 1,406
- Age
- 3y ago

Ravensburger - 22589 - Thats not a hat - Pop Culture - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren
- Price
- €7.73
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

DENKRIESEN - PARTYFIEBER - DINGSBUMS Grundverkehrtes Partyspiel | 336 Karten - 900 lustige Sätze | Familienspiel | Partyspiel | Geschenkidee | Ostergeschenk | Für Jung & Alt | Spaß garantiert!
- Price
- €15.88
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 4y ago

Piatnik 6050 Activity - Family Classic Der Spieleklassiker als Familien Version Junior und Originalkarten Ab 8 Jahren Für 3 bis 16 Spieler Pantomime Zeichnen Partyspiel
- Price
- €14.33
- Rating
- 4.7/5
- Reviews
- 17,475
- Age
- 11y ago

Big Potato Lass Dich Nicht Erwischen | Das Partyspiel mit geheimen Missionen für Familien und Freunde | Unterhaltsames Gesellschaftsspiel
- Price
- €15.75
- Rating
- 4.5/5
- Reviews
- 759
- Age
- 5y ago
Trending
estimated 90-day click momentum
Soulbuddy Eltern Kind Partnerlook Caps Familien Outfit für Erwachsene und Kinder Vatertagsgeschenk Papa Geschenk Partnerlook Familie Schwarz One Size Erwachsene + Kids S
- Price
- €50.34
- Rating
- 4.7/5
- Reviews
- 655
- Age
- 5y ago

Nebelkind Snapback-Cap-Herren Damen Flat Brim minimal Curve Kappe mit Stickerei Inked Einheitsgröße OneSize Größenverstellbar Unisex Basecap Streetwear Style Cap mit geradem Schirm
- Price
- €37.88
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3y ago

Ravensburger Thats Not a Hat Partyspiele für Kinder und Erwachsene ab 8 Jahren 3 bis 8 Spieler
- Price
- €13.16
- Rating
- 4.8/5
- Reviews
- 1,325
- Age
- 3y ago

Ravensburger - 20954 Thats not a hat - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren
- Price
- €7.35
- Rating
- 4.7/5
- Reviews
- 1,406
- Age
- 3y ago

Ravensburger - 22589 - Thats not a hat - Pop Culture - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren
- Price
- €7.73
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago
Newest
by launch date
WIE GUT KENNST DU DEINE FAMILIE ? Das beliebte Familienspiel mit witzigen Herausforderungen und Fragen | Kartenspiel 150 Karten Gesellschaftsspiel Geschenk | Spieleabend Kinder Teenager Erwachsene
- Price
- €15.10
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Ravensburger - 24685 Thats not a hat - Incognito - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 12 Jahren
- Price
- €7.86
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

Ravensburger - 22589 - Thats not a hat - Pop Culture - Partyspiel Kartenspiel für 3-8 Personen lustige Unterhaltung ab 8 Jahren
- Price
- €7.73
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

Nebelkind Snapback-Cap-Herren Damen Flat Brim minimal Curve Kappe mit Stickerei Inked Einheitsgröße OneSize Größenverstellbar Unisex Basecap Streetwear Style Cap mit geradem Schirm
- Price
- €37.88
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3y ago

Ravensburger Thats Not a Hat Partyspiele für Kinder und Erwachsene ab 8 Jahren 3 bis 8 Spieler
- Price
- €13.16
- Rating
- 4.8/5
- Reviews
- 1,325
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
123
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
9%
- Ravensburger62%
- DINGSBUMS7%
- Piatnik7%
- Big Potato6%
- Goliath5%
- Soulbuddy5%
- Open — no brand owns it (3 brands, 9%)
Demand
Activity Family search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.3×
Search terms
Top Activity Family search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thats not a hat37K/yr
- dingsbums spiel9K/yr
- activity family14K/yr
- lass dich nicht erwischen spiel9K/yr
- wie gut kennst du deine familie spiel12K/yr
- thats not a hat spiel3K/yr
- verblickt spiel4K/yr
- activity family classic7K/yr
- dingsbums3K/yr
- lass dich nicht erwischen2K/yr
Reviews and returns
What reviews say buyers love and hate about Activity Family
We read the reviews and the return reasons for every product selling here.
“Machte und nicht soviel Spaß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Activity Family questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









