Is Duftzwilling Herren profitable to sell on Amazon Germany?

Flapen scores Duftzwilling Herren 63 out of 100 on Amazon Germany, a Maybe. Shoppers spend €119K a year across 43 tracked products. 5 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +45.3% in the last 90 days.

How competitive is the Duftzwilling Herren niche on Amazon Germany?

13 brands and 50 sellers compete in Duftzwilling Herren on Amazon Germany. The top 5 Duftzwilling Herren products take 31% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Duftzwilling Herren?

Duftzwilling Herren buyers on Amazon Germany complain most about Geruch, Haltbarkeit, and Preis-Leistungs-Verhältnis. An estimated 0.3% of orders come back.

When does demand for Duftzwilling Herren peak?

Search demand for Duftzwilling Herren on Amazon Germany peaks in Sep, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Duftzwilling Herren niche?

Duftzwilling Herren sells for €11.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.55 to €93.94. The average product has 399 reviews, the count a new listing must catch up to.

Duftzwilling Herren

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 92% of clicks, so Duftzwilling Herren is a Maybe.

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Flapen Score: 63
63 / 100Top 2% of 1,260 Kosmetik niches · +16 vs the category median of 47
Market size: €119K/yr214K searches / yr
90-day growth: +45.3%search demand this quarter
Competition: 31%top-5 click share · 13 brands · 50 sellers

Flapen Score

Duftzwilling Herren against its category

The dotted line is the Kosmetik average. Past it, Duftzwilling Herren is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Duftzwilling Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Duftzwilling Herren 214K times last year and spent an estimated €119K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months: 214K
Growth, 90 days vs prior 90: +45.3%
Conversion, latest week: 4.8%
Market size, estimated: €119Ka year
Peak month: September2.0× the quietest month
Top search term: caline parfüm damen52K searches a year

02 · Price

A sale here is worth €11.62.

Listings sell for €11.62 on average, from €4.55 to €93.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.62 that is €1K to €3K a year per listing.

Average price: €11.62under the $15 to $100 sweet spot
Price range: €4.55–€93.94
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #894 within Düfte. It carries 399 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 12%
Prime listings: 81%
Out of stock, average day: 11.4%
Average rank: #894in Düfte
Average rating: 4.25 starsAmazon Germany average 4.37 stars
Average reviews: 399per listing
Listings tracked: 43

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 17
Successful launches: 5Amazon's first-year sales bar
Average brand age: 64 months

Products

Top Duftzwilling Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

31%

Top 20: 81%

Open market

Brand 145%
Brand 230%
Brand 37%
Brand 45%
Brand 54%
Brand 63%
Open — no brand owns it (7 brands, 5%)

Demand

Duftzwilling Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Duftzwilling Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

caline parfüm damen52K/yr +70.1%3.3% conv.
caline31K/yr +90.4%3.3% conv.
caline parfüm herren30K/yr +47.2%5.4% conv.
la rive parfüm herren39K/yr +5.1%1.5% conv.
caline homme24K/yr +56.4%5.4% conv.
duftzwillinge herren parfüm19K/yr +1.1%0.9% conv.
câline parfum5K/yr +24.3%1.9% conv.
caline parfüm5K/yr +34.0%3.5% conv.
duftzwilling herren4K/yr -12.5%0.9% conv.
la rive heroic man4K/yr -38.4%1.9% conv.

Reviews and returns

What reviews say buyers love and hate about Duftzwilling Herren

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Geruch”

55%of negative reviews mention “Geruch”

0.3%of orders come back

“Duftzwilling”

A buyer, on “Geruch”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Duftzwilling Herren questions

Answered from the same tracked data.

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