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Augenbrauenstift

Augenbrauenstift shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47

Market size 53Growth 16Conversion 54Competition 77Returns 99Price range 68Avg price 22Brand share 68Review moat 22Quality gap 80
This niche Category average · 1,260 niches

Is Augenbrauenstift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenbrauenstift is a €352K/yr Amazon Germany market (997K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.

Augenbrauenstift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.3% over the last 90 days and 4.5% of searches end in a purchase.

€352K

revenue / yr

Units sold / yr50K
Search volume / yr-17.3%997K
Conversion rate4.5%
Avg price€7.83

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers23 · 95
Top-5 product click share38%
Open market36%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement95%
New entrants (1y)14· 1 succeeded
Avg rating4.2★
Avg reviews9,289

Top Augenbrauenstift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€18K€35K€53K€70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

95

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

38%

Top 20: 73%

Open market

32%

  • NYX PROFESSIONAL MAKEUP33%
  • 2CHILL8%
  • iMethod8%
  • Manhattan8%
  • Wet n Wild7%
  • Max Factor4%

Augenbrauenstift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume997KCVR4.5%Products43Brands23Top 5 Brands64%OOS Rate0.3%Rating4.2★Reviews9,289Avg BSR#54
30K20KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Augenbrauenstift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augenbrauenstift506K/yr
  • augenbrauenstift härchenzeichnung85K/yr
  • augenbrauen76K/yr
  • nyx augenbrauenstift64K/yr
  • eyebrow pencil42K/yr
  • augenbrauenstift wasserfest38K/yr
  • microblading augenbrauenstift35K/yr
  • essence augenbrauenstift21K/yr
  • benefit augenbrauenstift22K/yr
  • augenbrauenstift braun15K/yr

What reviews say buyers love and hate about Augenbrauenstift

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Farbe20%

Die Farbe „Dark Brown“ ist kräftig

Qualität insgesamt16%

Super Produkt

Benutzerfreundlichkeit12%

Handhabung: Lücken lassen sich realistisch auffüllen,

Einfache Anwendung9%

flüssiges Auftragen, ideal für einen sauberen augenbrauenstift Härchenzeichnung-Effekt.

Haltbarkeit9%

hält richtig lang

What buyers complain about

70% of reviews
Farbe22%

Farbe verläuft

Haltbarkeit9%

Hält nicht lange

Feucht/Trocken8%

Schlecht, Augenbrauenstift ist ausgetrocknet, nicht zu verwenden

Preis-Leistungs-Verhältnis7%

Und 10€ für so ein Müll

Wasserbeständigkeit5%

Nicht Wasserfest

Augenbrauenstift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
56%
2Funktionalität insgesamt
11%
3Qualität insgesamt
5%
4Lackqualität
4%
5beworben Vs Tatsächliches Produkt
4%

Common Augenbrauenstift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenbrauenstift 58/100 on Amazon Germany — Worth a look. The niche generates €352K/yr across 43 tracked products. 1 of 14 products launched in the last 360 days are still selling. Search demand moved -17.3% over the last 90 days.
Search demand for Augenbrauenstift on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.