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Anti Falten

brand-locked demand (top 5 brands take 100% of clicks) — Anti Falten doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 52Growth 10Conversion 45Competition 80Returns 100Price range 52Avg price 60Brand share 0Review moat 36Quality gap 55
This niche Category average · 1,260 niches

Is Anti Falten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Anti Falten is a €330K/yr Amazon Germany market (690K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.

Anti Falten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.2% over the last 90 days and 3.6% of searches end in a purchase.

€330K

revenue / yr

Units sold / yr40K
Search volume / yr-30.2%690K
Conversion rate3.6%
Avg price€13.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 174
Top-5 product click share35%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement96%
New entrants (1y)7· 7 succeeded
Avg rating4.4★
Avg reviews2,885

Top Anti Falten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€10K€20K€30K€40K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

174

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

0%

  • L'Oreal Paris77%
  • Remescar15%
  • L'Oréal Men Expert5%
  • L'Oréal Professionnel Paris3%
  • Open — no brand owns it (0%)

Anti Falten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume690KCVR3.6%Products52Brands4Top 5 Brands100%OOS Rate2.0%Rating4.4★Reviews2,885Avg BSR#83
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Top Anti Falten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal345K/yr
  • loreal revitalift107K/yr
  • loreal paris40K/yr
  • revitalift45K/yr
  • loreal augencreme25K/yr
  • remescar tränensäcke und augenringe23K/yr
  • remescar22K/yr
  • loréal9K/yr
  • creme gegen tränensäcke soforteffekt4K/yr
  • l oreal8K/yr

What reviews say buyers love and hate about Anti Falten

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Geruch17%

Guter Geruch

Qualität insgesamt13%

Bestes Produkt

Preis-Leistungs-Verhältnis7%

Super Preise

Eignung für Mischhaut7%

Außerdem gibt es der Haut einen schönen Glow, ideal fürs fixe Makeup fürs Büro

Feucht/Trocken5%

Das ist eine sehr solide Hydrationsbasis

What buyers complain about

51% of reviews
Funktionalität insgesamt8%

NULL Wirkung

Geruch8%

Stinkt

Preis-Leistungs-Verhältnis8%

GELDVERSCHWENDUNG

Allergien8%

Pällt im Gesicht

Falten4%

Ein kompletter Wow-Effekt bei Falten war zwar nicht sofort zu sehen,

Anti Falten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
29%
2Geruch
21%
3Preis-Leistungs-Verhältnis
5%
4Qualität insgesamt
5%
5Defekt Material/Teile
4%

Common Anti Falten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Falten 49/100 on Amazon Germany — Skip it. The niche generates €330K/yr across 52 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved -30.2% over the last 90 days.
Search demand for Anti Falten on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.3× the quietest.