Is Alpha Arbutin profitable to sell on Amazon Germany?

Flapen scores Alpha Arbutin 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €71K a year across 11 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +19.8% in the last 90 days.

How competitive is the Alpha Arbutin niche on Amazon Germany?

9 brands and 35 sellers compete in Alpha Arbutin on Amazon Germany. The top 5 Alpha Arbutin products take 82% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Alpha Arbutin?

Alpha Arbutin buyers on Amazon Germany complain most about Funktionalität insgesamt, Symptomreduktion, and Haftung/Klebrigkeit. An estimated 0.2% of orders come back.

What does it cost to enter the Alpha Arbutin niche?

Alpha Arbutin sells for €13.38 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.43 to €23.43. The average product has 2,875 reviews, the count a new listing must catch up to.

Alpha Arbutin

Fail

The top 5 products take 82% of clicks, so Alpha Arbutin is a Fail.

Flapen Score: 48
48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size: €71K/yr88K searches / yr
90-day growth: +19.8%search demand this quarter
Competition: 82%top-5 click share · 9 brands · 35 sellers

Flapen Score

Alpha Arbutin against its category

The dotted line is the Kosmetik average. Past it, Alpha Arbutin is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Alpha Arbutin market on Amazon at a glance

Shoppers on Amazon Germany searched for Alpha Arbutin 88K times last year and spent an estimated €71K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months: 88K
Growth, 90 days vs prior 90: +19.8%
Conversion, latest week: 6.0%
Market size, estimated: €71Ka year
Top search term: arbutin 7.0 txa 4.0 cream original15K searches a year

02 · Price

A sale here is worth €13.38.

Listings sell for €13.38 on average, from €6.43 to €23.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.38 that is €1K to €3K a year per listing.

Average price: €13.38under the $15 to $100 sweet spot
Price range: €6.43–€23.43
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #504 within Gesicht. It carries 2,875 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 14.2%
Average rank: #504in Gesicht
Average rating: 4.11 starsAmazon Germany average 4.37 stars
Average reviews: 2,875per listing
Listings tracked: 11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Alpha Arbutin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Brand 148%
Brand 229%
Brand 34%
Brand 44%
Brand 53%
Brand 63%
Open — no brand owns it (3 brands, 8%)

Demand

Alpha Arbutin search demand

Weekly searches over the year. Pick a range.

Search terms

Top Alpha Arbutin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

arbutin 7.0 txa 4.0 cream original15K/yr +10.3%4.2% conv.
alpha arbutin21K/yr +36.0%3.5% conv.
arbutin11K/yr +15.1%2.3% conv.
tosowoong arbutin cream7K/yr +100.8%2.7% conv.
alpha arbutin serum10K/yr -18.4%4.1% conv.
arbutin cream5K/yr +16.9%3.0% conv.
the ordinary alpha arbutin5K/yr +2.8%9.6% conv.
the ordinary alpha arbutin 2% + ha4K/yr +64.9%10.5% conv.
ordinary alpha arbutin serum3K/yr +11.1%8.6% conv.
alpha arbutin the ordinary3K/yr +6.0%8.9% conv.

Reviews and returns

What reviews say buyers love and hate about Alpha Arbutin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Funktionalität insgesamt”

0.2%of orders come back

“Funktioniert nicht”

A buyer, on “Funktionalität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Alpha Arbutin questions

Answered from the same tracked data.

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