zylkene
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€47.81avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great460.76avg incumbent reviews — the moat a new listing must climb
Price range
Good€13.08–€134.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay€137K€137K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zylkene is a €137K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
zylkene market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €143K–€191K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #966
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 16%
- Out of stock
- 2.7%
- Avg brand age
- 53 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
0%
- Vetoquinol81%
- Zylkene14%
- NutriLabs2%
- Henry Schein1%
- Trust Nature1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top zylkene products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZYLKENE Plus für große Hunde (15-60 kg)
Vetoquinol€43.133.9★61 rev
Zylkene 75 mg - 100 Kapseln (Katzen und kleine Hunde)
Vetoquinol€58.294.4★425 rev
Vetoquinol Zylkene 225 mg | 30 Kapseln | Ergänzungsfuttermittel für große Hunde | Zur Unterstützung in ungewohnten Situationen | Mit Trypsin-hydrolysiertem Rinder-Kasein
Vetoquinol€32.224.1★1,230 rev
CentroVete Zylkene Plus for Dogs and Cats Weighing Under 10kg 30 CPS Helps Relax Dog and Cat with Recurring Discomfort
Vetoquinol€28.134.3★229 rev
ZYLKENE Kapseln (100 x) Zur Stressreduzierung | Ergänzungsfuttermittel für mehr Wohlbefinden in ungewohnten Situationen | Für Katzen und kleine Hunde 10 kg - 75mg
Vetoquinol€51.064.3★1,701 rev
Newest
by launch date
Zylkène Plus 75 mg Pour Chat et Petit Chiens (1-10 kg) - Vetoquinol 30 gélules
Vetoquinol€27.3417 rev
Zylkène Plus 225 mg Pour Chiens (10-30 kg) - Vetoquinol 30 gélules
Vetoquinol€40.7717 rev
NutriLabs Zilcalm Beruhigungspulver für Katzen & Hunde - 100g - Mit Milchprotein Ashwagandha Probiotika L-Tryptophan uvm. - Beruhigungsprodukte für Haustiere - Nahrungsergänzungsmittel Katze & Hund
NutriLabs€26.0111 rev
Zylkene Ergänzungsfuttermittel | Hunde über 15 kg | Entspannend bei Unwohlsein | 100 Kapseln á 450 mg
Vetoquinol€134.087 rev
Zylkene Ergänzungsfuttermittel | Katzen und Hunde bis 10 kg | Entspannend bei Beschwerden | 100 Kapseln 75mg
Vetoquinol€62.4636 rev
Trending
90-day click momentumZylkène Plus 225 mg Pour Chiens (10-30 kg) - Vetoquinol 30 gélules
Vetoquinol€40.774.5★
Zylkene Chews für mittelgroße Hunde
Vetoquinol€28.050.0★
Zylkene Ergänzungsfuttermittel | Hunde 10-30 kg | Entspannend bei Beschwerden | 100 Kapseln 225mg
Vetoquinol€103.713.6★
Zylkene Ergänzungsfuttermittel | Hunde über 15 kg | Entspannend bei Unwohlsein | 100 Kapseln á 450 mg
Vetoquinol€134.083.7★
Zylkene Ergänzungsfuttermittel | Katzen und Hunde bis 10 kg | Entspannend bei Beschwerden | 100 Kapseln 75mg
Vetoquinol€62.464.4★
What buyers say about zylkene
What buyers praise and complain about, mined from review topics.What buyers love
“Unsere Hündin ist während des Flugs super entspannt”
“Unser Hund liebt sie”
“Meine Hündin hat die chews sehr gut vertragen”
“Danke sehr zufrieden passen sehr gut”
“Anweisung des Tierarztes”
“Wirkt wie beschrieben”
“Gutes Produkt”
What buyers complain about
“keinerlei Wirkung”
“Übelkeit beim Auto fahren”
“Teuer jn”
“Hat nach 1 Monat keine Wirkung gezeigt”
“Müffelt etwas”
Top return reasons
Common questions
- Is zylkene profitable to sell on Amazon Germany?
- The niche generates €137K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the zylkene niche?
- 5 brands and 33 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in zylkene?
- Top complaints mined from reviews: Funktionalität insgesamt, Verdauungsstörungen, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for zylkene peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the zylkene niche?
- Listings span €13.08–€134.08; the average listing price is €47.81 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.