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Zylkene

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Zylkene is a Maybe.

Flapen Score
56
56 / 100Top 28% of 683 Haustier niches · +4 vs the category median of 52
Market size
€137K/yr50K searches / yr
90-day growth
+28.0%search demand this quarter
Competition
60%top-5 click share · 5 brands · 33 sellers

Flapen Score

Zylkene against its category

The dotted line is the Haustier average. Past it, Zylkene is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Zylkene market on Amazon at a glance

Shoppers on Amazon Germany searched for Zylkene 50K times last year and spent an estimated €137K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+28.0%
Conversion, latest week
5.7%
Market size, estimated
€137Ka year
Peak month
December3.1× the quietest month
Top search term
zylkene hund30K searches a year

02 · Price

A sale here is worth €47.81.

Listings sell for €47.81 on average, from €13.08 to €134.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €47.81 that is €5K to €12K a year per listing.

Average price
€47.81inside the $15 to $100 sweet spot
Price range
€13.08–€134.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #966 within Hunde. It carries 461 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
56%
Out of stock, average day
2.7%
Average rank
#966in Hunde
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
461per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Zylkene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

0%

  • Brand 181%
  • Brand 214%
  • Brand 32%
  • Brand 41%
  • Brand 51%

Demand

Zylkene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Reviews and returns

What reviews say buyers love and hate about Zylkene

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Beruhigend/Zahnen”
50%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“keinerlei Wirkung”
A buyer, on “Funktionalität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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FAQ

Common Zylkene questions

Answered from the same tracked data.