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Wärmflasche Hund

Fail

Demand is soft, at -67.9% this quarter, so Wärmflasche Hund is a Fail.

Flapen Score
27
27 / 100
Ranks 674 of 683 Haustier niches · −25 vs the category median of 52
Market size
€29K/yr78K searches / yr
90-day growth
-67.9%search demand this quarter
Competition
93%top-5 click share · 5 brands · 14 sellers

Flapen Score

Wärmflasche Hund against its category

The dotted line is the Haustier average. Past it, Wärmflasche Hund is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmflasche Hund market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmflasche Hund 78K times last year and spent an estimated €29K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-67.9%
Conversion, latest week
2.1%
Market size, estimated
€29Ka year
Peak month
November9.6× the quietest month
Top search term
snuggle safe43K searches a year

02 · Price

A sale here is worth €17.98.

Listings sell for €17.98 on average, from €9.46 to €27.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €17.98 that is €4K to €9K a year per listing.

Average price
€17.98inside the $15 to $100 sweet spot
Price range
€9.46–€27.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #207 within Hunde. It carries 1,170 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#207in Hunde
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
1,170per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wärmflasche Hund products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Wärmflasche Hund search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Wärmflasche Hund search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snuggle safe43K/yr
  • snuggle7K/yr
  • wärmekissen hund7K/yr
  • snuggles2K/yr
  • snugglesafe5K/yr
  • wärmematte hund6K/yr
  • snugglesafe heizkissen für haustiere3K/yr
  • thermodecke hund5K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmflasche Hund

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Haustierfreundlich”
22%of negative reviews mention “Heizung”
3.6%of orders come back
“Hält nicht wie versprochen über Stunden die Wärme”
A buyer, on “Heizung”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wärmflasche Hund questions

Answered from the same tracked data.