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Vogelsand

Fail

The products selling today already average 4.7★, so Vogelsand is a Fail.

Flapen Score
47
47 / 100
Ranks 469 of 683 Haustier niches · −5 vs the category median of 52
Market size
€217K/yr144K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 13 sellers

Flapen Score

Vogelsand against its category

The dotted line is the Haustier average. Past it, Vogelsand is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vogelsand market on Amazon at a glance

Shoppers on Amazon Germany searched for Vogelsand 144K times last year and spent an estimated €217K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €217K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
12.4%
Market size, estimated
€217Ka year
Peak month
July1.5× the quietest month
Top search term
vogelsand109K searches a year

02 · Price

A sale here is worth €12.14.

Listings sell for €12.14 on average, from €1.54 to €25.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €12.14 that is €12K to €15K a year per listing.

Average price
€12.14under the $15 to $100 sweet spot
Price range
€1.54–€25.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€12K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Kleintiere. It carries 848 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
42%
Out of stock, average day
0.0%
Average rank
#7in Kleintiere
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
848per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Vogelsand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 157%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Vogelsand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vogelsand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vogelsand109K/yr
  • vogelsand 5kg15K/yr
  • vogelsand wellensittiche5K/yr
  • vogelsand 10kg4K/yr
  • vogelsand fein4K/yr
  • wellensittich sand3K/yr
  • vogel sand3K/yr

Reviews and returns

What reviews say buyers love and hate about Vogelsand

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Qualität insgesamt”
40%of negative reviews mention “Hartes Gefühl”
0.1%of orders come back
“Zu grob”
A buyer, on “Hartes Gefühl”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vogelsand questions

Answered from the same tracked data.