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Tonerde Pferd

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 86% of clicks, so Tonerde Pferd is a Maybe.

Filters Low Review Barrier
Flapen Score
55
55 / 100Top 32% of 683 Haustier niches · +3 vs the category median of 52
Market size
€77K/yr25K searches / yr
90-day growth
+97.0%search demand this quarter
Competition
86%top-5 click share · 8 brands · 44 sellers

Flapen Score

Tonerde Pferd against its category

The dotted line is the Haustier average. Past it, Tonerde Pferd is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Tonerde Pferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Tonerde Pferd 25K times last year and spent an estimated €77K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +97.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+97.0%
Conversion, latest week
14.6%
Market size, estimated
€77Ka year
Peak month
July2.6× the quietest month
Top search term
tonerde pferd20K searches a year

02 · Price

A sale here is worth €20.85.

Listings sell for €20.85 on average, from €12.93 to €29.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €20.85 that is €5K to €10K a year per listing.

Average price
€20.85inside the $15 to $100 sweet spot
Price range
€12.93–€29.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Pferde. It carries 230 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#54in Pferde
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
230per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Tonerde Pferd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

44

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

4%

  • Brand 128%
  • Brand 225%
  • Brand 317%
  • Brand 416%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Tonerde Pferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Tonerde Pferd

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Haftung/Klebrigkeit”
0.4%of orders come back
“Haftet nicht”
A buyer, on “Haftung/Klebrigkeit”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Tonerde Pferd questions

Answered from the same tracked data.