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Terrarium Erde

Fail

The top 5 products take 83% of clicks, so Terrarium Erde is a Fail.

Flapen Score
42
42 / 100
Ranks 588 of 683 Haustier niches · −10 vs the category median of 52
Market size
€170K/yr94K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
83%top-5 click share · 8 brands · 23 sellers

Flapen Score

Terrarium Erde against its category

The dotted line is the Haustier average. Past it, Terrarium Erde is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terrarium Erde market on Amazon at a glance

Shoppers on Amazon Germany searched for Terrarium Erde 94K times last year and spent an estimated €170K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €170K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
13.7%
Market size, estimated
€170Ka year
Peak month
October4.2× the quietest month
Top search term
schildkröten erde51K searches a year

02 · Price

A sale here is worth €13.21.

Listings sell for €13.21 on average, from €5.73 to €25.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €13.21 that is €13K to €17K a year per listing.

Average price
€13.21under the $15 to $100 sweet spot
Price range
€5.73–€25.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€13K–€17K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #12 within Terraristik. It carries 1,505 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
9.3%
Average rank
#12in Terraristik
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,505per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Terrarium Erde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 221%
  • Brand 312%
  • Brand 49%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Terrarium Erde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Terrarium Erde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schildkröten erde51K/yr
  • schildkrötenerde11K/yr
  • schildkrötensubstrat13K/yr
  • schildkröten substrat7K/yr
  • floragard schildkrötensubstrat8K/yr
  • ungedüngte erde3K/yr

Reviews and returns

What reviews say buyers love and hate about Terrarium Erde

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.2%of orders come back
“nicht wie abgebildet”
A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Terrarium Erde questions

Answered from the same tracked data.