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surefeed futterschale

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 72Competition 77Returns 44Price range 81Avg price 87Brand share 12Review moat 68Quality gap 48

Avg price

Great€19.85

avg listing price — sweet spot $15–$100

Price range

Great€3.72–€106.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good787.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Market size

Bad€51K

€51K/yr · 38K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, surefeed futterschale is a €51K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

surefeed futterschale market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€40K–€50K
units × avg price
Conversion rate
6.7%
Avg BSR
#154
Page quality
0%
Prime
97%
Sponsored
47%
Out of stock
3.1%
Avg brand age
34 months
Avg seller age
198 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

48

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

1%

  • SureFeed34%
  • Baofum26%
  • SureFlap18%
  • Nobby9%
  • Feriva7%
  • NautyPaws4%
  • Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 47 weeks — -7.4% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top surefeed futterschale search terms

  • surefeed futterschale21K/yr
  • surefeed zubehör9K/yr
  • surefeed futterschale keramik4K/yr
  • surefeed napf4K/yr
All search terms

Top surefeed futterschale products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about surefeed futterschale

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Ein super produkt”

Gesamtgröße15%

“Passt”

Benutzerfreundlichkeit10%

“leicht zu reinigen”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung ok”

Einfache Reinigung6%

“Super leicht zu reinigen”

Farbe4%

“dazu noch ne schöne Farbe”

Frische3%

“Futter sieht auch nach Stunden noch frisch aus”

Funktionalität insgesamt3%

“Für diese Zwecke sind die beiden Automaten prima, meine Katzen hatten den Dreh nach gut einer Woche raus (dabei habe ich z. T. die Trainingsprogramme genutzt) und inzwischen klappt das super.”

Montage/Installation2%

“Einfach zu installieren”

What buyers complain about

Preis-Leistungs-Verhältnis19%

“130€ für den Müll”

Gesamtgröße9%

“Passt nicht exakt”

Haltbarkeit8%

“Nach nicht einmal 2 Monaten löst sich bereits das Gummi am Rand ab”

Funktionalität insgesamt7%

“Funktioniert nicht”

Qualität insgesamt7%

“Leider sehr schlechte Qualität”

Design insgesamt5%

“das Design verfehlt aber den Zweck.”

Akkulaufzeit4%

“Die Batterien haben ein Jahr gehalten bis ich sie austauschen musste”

Farbe3%

“Farbe zu intensiv”

Spülmaschinenfest3%

“Ich reinige die Schälchen nur mit der Hand mit einer Spülbürste, d. h. nicht in der Spülmaschine”

Produktzustand3%

“Und nicht neu”

Top return reasons

Gesamtgröße25%
Funktionalität insgesamt21%
Defekt Material/Teile10%
Kompatibilität – insgesamt7%
Fluchtsicher7%
Produktzustand4%
Haltbarkeit3%
Verriegelungsmechanismus3%
Konnektivität – insgesamt3%
Materialqualität2%

Common questions

Is surefeed futterschale profitable to sell on Amazon Germany?
The niche generates €51K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).
How competitive is the surefeed futterschale niche?
7 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in surefeed futterschale?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Haltbarkeit. The return rate is 3.5%.
What does it cost to enter the surefeed futterschale niche?
Listings span €3.72–€106.97; the average listing price is €19.85 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.