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Surefeed Futterschale

brand-locked demand (top 5 brands take 95% of clicks) — Surefeed Futterschale doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 496 of 683 Haustier niches · −6 vs the category median of 52

Market size 13Growth 21Conversion 72Competition 77Returns 44Price range 81Avg price 87Brand share 12Review moat 68Quality gap 48
This niche Category average · 683 niches

Is Surefeed Futterschale profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Surefeed Futterschale is a €51K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Surefeed Futterschale: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.4% over the last 90 days and 6.7% of searches end in a purchase.

€51K

revenue / yr

Units sold / yr3K
Search volume / yr-7.4%38K
Conversion rate6.7%
Avg price€19.85

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 48
Top-5 product click share38%
Open market5%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement47%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews788

Top Surefeed Futterschale products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

48

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

1%

  • SureFeed34%
  • Baofum26%
  • SureFlap18%
  • Nobby9%
  • Feriva7%
  • NautyPaws4%
  • Open — no brand owns it (1 brand, 1%)

Surefeed Futterschale demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR6.7%Products32Brands7Top 5 Brands95%OOS Rate3.1%Rating4.5★Reviews788Avg BSR#154
1K750Spike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Surefeed Futterschale search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • surefeed futterschale21K/yr
  • surefeed zubehör9K/yr
  • surefeed futterschale keramik4K/yr
  • surefeed napf4K/yr

What reviews say buyers love and hate about Surefeed Futterschale

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt17%

Ein super produkt

Gesamtgröße15%

Passt

Benutzerfreundlichkeit10%

leicht zu reinigen

beworben Vs Tatsächliches Produkt8%

Hält was es verspricht

Preis-Leistungs-Verhältnis6%

Preis/Leistung ok

What buyers complain about

66% of reviews
Preis-Leistungs-Verhältnis19%

130€ für den Müll

Gesamtgröße9%

Passt nicht exakt

Haltbarkeit8%

Nach nicht einmal 2 Monaten löst sich bereits das Gummi am Rand ab

Funktionalität insgesamt7%

Funktioniert nicht

Qualität insgesamt7%

Leider sehr schlechte Qualität

Surefeed Futterschale return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Funktionalität insgesamt
21%
3Defekt Material/Teile
10%
4Kompatibilität – insgesamt
7%
5Fluchtsicher
7%

Common Surefeed Futterschale questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surefeed Futterschale 46/100 on Amazon Germany — Skip it. The niche generates €51K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Surefeed Futterschale buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 3.5%.