Stroh
FailThe top 5 products take 85% of clicks, so Stroh is a Fail.
- Flapen Score
- 47 / 100Ranks 469 of 683 Haustier niches · −5 vs the category median of 5247
- Market size
- €217K/yr334K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 9 sellers
Flapen Score
Stroh against its category
The dotted line is the Haustier average. Past it, Stroh is stronger. Inside it, weaker.
Market
The Stroh market on Amazon at a glance
Shoppers on Amazon Germany searched for Stroh 334K times last year and spent an estimated €217K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €217K a year.
- Searches, last 12 months
- 334K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €217Ka year
- Peak month
- April3.6× the quietest month
- Top search term
- stro194K searches a year
02 · Price
A sale here is worth €15.43.
Listings sell for €15.43 on average, from €2.34 to €21.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €15.43 that is €8K to €12K a year per listing.
- Average price
- €15.43inside the $15 to $100 sweet spot
- Price range
- €2.34–€21.03
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €8K–€12K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Kleintiere. It carries 253 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 22%
- Out of stock, average day
- 0.0%
- Average rank
- #114in Kleintiere
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 253per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Stroh products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 0 8 kg
- Price
- €2.34
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 3y ago

Gebrüder Goller - 10kg Strohballen - für Kaninchen Meerschweinchen Hamster und Hasen auch geeignet als Deko-Stroh Ballen Direkt aus Bayern
- Price
- €19.64
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 8y ago

Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 4 kg
- Price
- €8.98
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 3y ago

15 kg Bester Qualitäts Weizen Strohballen trockenes frisches ungespritztes Stroh aktuelle deutsche Ernte naturbelassen für Kaninchen Meerschweinchen Hasen Futter Deko direkt vom Bauern
- Price
- €21.03
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 1y ago

Strohballen 15 kg aus Gerstenstroh für Kaninchen Meerschweinchen Pferde | Premiumqualität | Ernte 2025
- Price
- €20.43
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Trending
estimated 90-day click momentum
Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 0 8 kg
- Price
- €2.34
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 3y ago

Lollenstein Weizenstroh Kleinballen - 10 Kg
- Price
- €16.82
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 11mo ago

Generisch Strohballen Stroh Haferstroh Miniballen Deko & Eintreu für Kleintiere (ca. 12kg)
- Price
- €16.48
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 8y ago

HRB Premium Leinstroh 15 Kg Horse ca. 150 Liter Volumen Leinenstroh extrem staubarm Hanf Einstreu Ersatz sehr saugfähiges Flachs ideal als Einstreu
- Price
- €17.90
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 6y ago

15 kg Bester Qualitäts Weizen Strohballen trockenes frisches ungespritztes Stroh aktuelle deutsche Ernte naturbelassen für Kaninchen Meerschweinchen Hasen Futter Deko direkt vom Bauern
- Price
- €21.03
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 1y ago
Newest
by launch date
Lollenstein Weizenstroh Kleinballen - 10 Kg
- Price
- €16.82
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 11mo ago

Strohballen 15 kg aus Gerstenstroh für Kaninchen Meerschweinchen Pferde | Premiumqualität | Ernte 2025
- Price
- €20.43
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

15 kg Bester Qualitäts Weizen Strohballen trockenes frisches ungespritztes Stroh aktuelle deutsche Ernte naturbelassen für Kaninchen Meerschweinchen Hasen Futter Deko direkt vom Bauern
- Price
- €21.03
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 1y ago

Bolson frisches Weizenstroh (6 kg) - kurz geschnittenes Stroh aus Bayern - direkt ab Hof verpackte Strohkiste - hochwertiges Stroh zur Fütterung & Einstreu von Kaninchen Meerschweinchen Hamster
- Price
- €15.23
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 2y ago

Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 0 8 kg
- Price
- €2.34
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
9
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
7%
- Anibest69%
- Gebrüder Goller6%
- Palatina Werkstatt6%
- Regionalgut Butz4%
- HRB4%
- Lollenstein4%
- Open — no brand owns it (2 brands, 7%)
Demand
Stroh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.6×
Search terms
Top Stroh search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stro194K/yr
- stroh119K/yr
- stroh kaninchen18K/yr
- stroh kaufen2K/yr
Reviews and returns
What reviews say buyers love and hate about Stroh
We read the reviews and the return reasons for every product selling here.
“entspricht nicht der Artikelbeschreibung (1kg) Vorsicht!.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stroh questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









