Is stroh profitable to sell on Amazon Germany?

The niche generates €217K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (47/100).

How competitive is the stroh niche?

8 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in stroh?

Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Benutzerfreundlichkeit. The return rate is 0.0%.

When does demand for stroh peak?

Demand peaks in Apr–May; the busiest month runs 3.6× the quietest.

What does it cost to enter the stroh niche?

Listings span €2.34–€21.03; the average listing price is €15.43 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.

stroh

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great253.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.43

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Market size

Okay€217K

€217K/yr · 334K searches

Price range

Okay€2.34–€21.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad85%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, stroh is a €217K/yr Amazon Germany market (334K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

stroh market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €193K–€231K; units × avg price
Conversion rate: 4.2%
Avg BSR: #114
Page quality: 0%
Prime: 22%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Anibest69%
Gebrüder Goller6%
Palatina Werkstatt6%
Regionalgut Butz4%
HRB4%
Lollenstein4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.6×

Open Trend

Top stroh search terms

stro194K/yr +17.8%0.0% conv.
stroh119K/yr +20.0%6.1% conv.
stroh kaninchen18K/yr -16.1%7.6% conv.
stroh kaufen2K/yr +26.8%2.7% conv.

All search terms

Top stroh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 0 8 kg

Anibest€2.344.6★563 rev

Gebrüder Goller - 10kg Strohballen - für Kaninchen Meerschweinchen Hamster und Hasen auch geeignet als Deko-Stroh Ballen Direkt aus Bayern

Gebrüder Goller€19.644.6★232 rev

Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 4 kg

Anibest€8.984.6★563 rev

15 kg Bester Qualitäts Weizen Strohballen trockenes frisches ungespritztes Stroh aktuelle deutsche Ernte naturbelassen für Kaninchen Meerschweinchen Hasen Futter Deko direkt vom Bauern

Palatina Werkstatt€21.034.4★288 rev

Strohballen 15 kg aus Gerstenstroh für Kaninchen Meerschweinchen Pferde | Premiumqualität | Ernte 2025

Regionalgut Butz€20.434.4★40 rev

Newest

by launch date

Lollenstein Weizenstroh Kleinballen - 10 Kg

Lollenstein€16.8210 rev

11mo ago

Strohballen 15 kg aus Gerstenstroh für Kaninchen Meerschweinchen Pferde | Premiumqualität | Ernte 2025

Regionalgut Butz€20.4340 rev

1y ago

15 kg Bester Qualitäts Weizen Strohballen trockenes frisches ungespritztes Stroh aktuelle deutsche Ernte naturbelassen für Kaninchen Meerschweinchen Hasen Futter Deko direkt vom Bauern

Palatina Werkstatt€21.03288 rev

1y ago

Bolson frisches Weizenstroh (6 kg) - kurz geschnittenes Stroh aus Bayern - direkt ab Hof verpackte Strohkiste - hochwertiges Stroh zur Fütterung & Einstreu von Kaninchen Meerschweinchen Hamster

Bolson€15.2350 rev

2y ago

Anibest Naturstroh Kleintierstreu 100 % natürliche Einstreu für alle Nager & Kleintiere Kaninchen Hamster Meerschweinchen und Co saugfähig wärmeisolierend Made in Germany 0 8 kg

Anibest€2.34563 rev

3y ago

What buyers say about stroh

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt50%

“Top Qualität”

beworben Vs Tatsächliches Produkt9%

“Tut was es soll”

Haustierfreundlich7%

“OK. Meine Mäuse mögen es, Nestbau, verstecken,”

Frische4%

“frisch”

Gesamtgröße4%

“Passt”

Preis-Leistungs-Verhältnis4%

“Preis geht auch in Ordnung”

Geruch4%

“waren bei meiner Lieferung keine unangenehmen Gerüche oder auffälligen Verunreinigungen vorhanden.”

Feucht/Trocken4%

“Gute Qualität und vor allem schön trocken”

Saugfähigkeit2%

“sehr saugfähig und bindet den Gerucht”

Einfache Reinigung1%

“Das Stroh macht einen sauberen Eindruck”

What buyers complain about

beworben Vs Tatsächliches Produkt29%

“entspricht nicht der Artikelbeschreibung (1kg) Vorsicht!.”

Qualität insgesamt14%

“Schlechte Qualität”

Benutzerfreundlichkeit14%

“Schwer zu entnehmen”

Preis-Leistungs-Verhältnis7%

“Teuer”

Hartes Gefühl7%

“Zwar etwas härter”

Wasserbeständigkeit5%

“Allerdings hätte es geregnet, wäre es wohl nass gewesen, es war ohne weitere Verpackung in der Pappkiste”

Top return reasons

Geruch100%

Common questions

Is stroh profitable to sell on Amazon Germany?: The niche generates €217K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (47/100).
How competitive is the stroh niche?: 8 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in stroh?: Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Benutzerfreundlichkeit. The return rate is 0.0%.
When does demand for stroh peak?: Demand peaks in Apr–May; the busiest month runs 3.6× the quietest.
What does it cost to enter the stroh niche?: Listings span €2.34–€21.03; the average listing price is €15.43 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.