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Silikonmatte

soft demand (-18.5% this quarter) — Silikonmatte doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 520 of 683 Haustier niches · −7 vs the category median of 52

Market size 20Growth 16Conversion 36Competition 63Returns 85Price range 61Avg price 35Brand share 61Review moat 27Quality gap 55
This niche Category average · 683 niches

Is Silikonmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Silikonmatte is a €80K/yr Amazon Germany market (275K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 45/100.

Silikonmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 2.8% of searches end in a purchase.

€80K

revenue / yr

Units sold / yr8K
Search volume / yr-18.5%275K
Conversion rate2.8%
Avg price€10.22

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers20 · 29
Top-5 product click share47%
Open market32%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement100%
New entrants (1y)8· 1 succeeded
Avg rating4.4★
Avg reviews3,797

Top Silikonmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

27%

  • KitchenRaku26%
  • Foepoge19%
  • HOTUT12%
  • KaraLuna7%
  • Herboom5%
  • SOSMAR4%

Silikonmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume275KCVR2.8%Products33Brands20Top 5 Brands68%OOS Rate6.7%Rating4.4★Reviews3,797Avg BSR#85
8K6KPrime Day '24Spike '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Silikonmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silikonmatte109K/yr
  • silikon unterlage24K/yr
  • unterlage25K/yr
  • silikon matte22K/yr
  • silikonmatte groß19K/yr
  • silikonmatte küche28K/yr
  • silikon matte küche12K/yr
  • silicone mat9K/yr
  • silikonunterlage9K/yr
  • silikon unterlage küche7K/yr

What reviews say buyers love and hate about Silikonmatte

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt18%

Super Qualität

beworben Vs Tatsächliches Produkt15%

Produkt wie versprochen, also gerne wieder

Einfache Reinigung14%

Robust und leicht zu reinigen

Gesamtgröße8%

Passt

Griff8%

Außerdem verrutschen die Näpfe fast nicht mehr

What buyers complain about

69% of reviews
Dicke15%

Sehr dünn

Einfache Reinigung14%

Schwierig sauberzuhalten

Haftung/Klebrigkeit9%

Haftet jedes Fussel dran

Gesamtgröße7%

Leicht zu groß

beworben Vs Tatsächliches Produkt6%

Fotos täuschen etwas

Silikonmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Dünn
14%
3Qualität insgesamt
7%
4Haftung/Klebrigkeit
5%
5Geruch
5%

Common Silikonmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silikonmatte 45/100 on Amazon Germany — Skip it. The niche generates €80K/yr across 33 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -18.5% over the last 90 days.
Search demand for Silikonmatte on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.