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Silikat Katzenstreu

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -3.7% this quarter, so Silikat Katzenstreu is a Maybe.

Flapen Score
59
59 / 100
Top 15% of 683 Haustier niches · +7 vs the category median of 52
Market size
€146K/yr93K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
46%top-5 click share · 13 brands · 29 sellers

Flapen Score

Silikat Katzenstreu against its category

The dotted line is the Haustier average. Past it, Silikat Katzenstreu is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silikat Katzenstreu market on Amazon at a glance

Shoppers on Amazon Germany searched for Silikat Katzenstreu 93K times last year and spent an estimated €146K. The top 5 brands take 72% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €146K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
6.7%
Market size, estimated
€146Ka year
Peak month
January1.7× the quietest month
Top search term
silikat katzenstreu49K searches a year

02 · Price

A sale here is worth €23.46.

Listings sell for €23.46 on average, from €4.18 to €61.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €23.46 that is €6K to €12K a year per listing.

Average price
€23.46inside the $15 to $100 sweet spot
Price range
€4.18–€61.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #65 within Katzen. It carries 2,160 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
54%
Out of stock, average day
1.1%
Average rank
#65in Katzen
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
2,160per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Silikat Katzenstreu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

22%

  • Brand 119%
  • Brand 217%
  • Brand 316%
  • Brand 411%
  • Brand 59%
  • Brand 66%

Demand

Silikat Katzenstreu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Silikat Katzenstreu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silikat katzenstreu49K/yr
  • katzenstreu silikat29K/yr
  • katzenstreu kristalle4K/yr
  • silikatstreu5K/yr
  • silica katzenstreu3K/yr
  • silikatstreu für katzen4K/yr

Reviews and returns

What reviews say buyers love and hate about Silikat Katzenstreu

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geruch”
27%of negative reviews mention “Geruch”
0.1%of orders come back
“es einfach nur stinkt.”
A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silikat Katzenstreu questions

Answered from the same tracked data.