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Selbstheizende Decke Katze

Fail

Demand is soft, at -84.0% this quarter, so Selbstheizende Decke Katze is a Fail.

Flapen Score
42
42 / 100
Ranks 588 of 683 Haustier niches · −10 vs the category median of 52
Market size
€33K/yr190K searches / yr
90-day growth
-84.0%search demand this quarter
Competition
43%top-5 click share · 22 brands · 27 sellers

Flapen Score

Selbstheizende Decke Katze against its category

The dotted line is the Haustier average. Past it, Selbstheizende Decke Katze is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selbstheizende Decke Katze market on Amazon at a glance

Shoppers on Amazon Germany searched for Selbstheizende Decke Katze 190K times last year and spent an estimated €33K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-84.0%
Conversion, latest week
1.0%
Market size, estimated
€33Ka year
Peak month
November23.7× the quietest month
Top search term
wärmedecke katze21K searches a year

02 · Price

A sale here is worth €17.29.

Listings sell for €17.29 on average, from €7.51 to €33.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €17.29 that is €4K to €9K a year per listing.

Average price
€17.29inside the $15 to $100 sweet spot
Price range
€7.51–€33.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #104 within Hunde. It carries 958 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
33.5%
Average rank
#104in Hunde
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
958per listing
Listings tracked
32

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Selbstheizende Decke Katze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

27

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

43%

Top 20: 87%

Open market

28%

  • Brand 125%
  • Brand 222%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Selbstheizende Decke Katze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.7×

Search terms

Top Selbstheizende Decke Katze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmedecke katze21K/yr
  • wärmekissen katze13K/yr
  • heizdecke katze18K/yr
  • selbstwärmende katzendecke23K/yr
  • selbstheizende katzendecke26K/yr
  • heizdecke für katzen9K/yr
  • heizmatte katze12K/yr
  • heizkissen katze8K/yr
  • wärmematte katze9K/yr
  • katzen heizdecke8K/yr

Reviews and returns

What reviews say buyers love and hate about Selbstheizende Decke Katze

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Haustierfreundlich”
17%of negative reviews mention “Heizung”
2.4%of orders come back
“wärmt nicht wirklich”
A buyer, on “Heizung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Selbstheizende Decke Katze questions

Answered from the same tracked data.